Why Creatives Need Strong Sales Skills 💼🎨 w/ Daniel Priestley Let’s debunk a common myth: ‘Just be good at what you do, and your work will sell itself.’ Not quite! Here’s the real deal for creatives who want to thrive, not just survive. 🚫🎭 Reality Check for Creatives: 1. Love Your Work, But Sell It Too: Starting from a passion for your craft is great, but the harsh truth is that to keep doing what you love, you must excel at selling it. 💖🛒 2. Embrace the Sales Process: Acknowledge that a successful creative career isn’t just about quality; it’s equally about your ability to market and sell your work effectively. 📈🤝 3. Quality is Expected, Not Exemplary: In today’s market, excellent work is a baseline, not a selling point. Your sales strategy should highlight why your exceptional work fits specific needs. 🌟👥 4. Develop Your Sales Game: Being good isn’t enough. You need to actively generate leads and pitch your work compellingly. 🎯🗣️ Steps to Enhance Your Sales Skills: - Understand Your Audience: Know who needs your work and why. - Communicate Value: Articulate not just what you do, but how it makes a difference. - Continuous Learning: Keep refining your sales techniques and strategies. #CreativeEntrepreneur #SalesSkills
Spot on. College education makes us believe we will all eventually become Bruce Mau and our work will sell like hotcakes. Of course with no effort and only talent ! 😂 In today's world, we have to learn to showcase, position and sell our talent like pros Mr. Chris Do my Zen master. I am learning so much from your content. Truly Grateful 🙇♂️ 🙏
Excellent advice and much needed. It's a crime that the academy is not teaching this to students, whether art school, film school, any of them. Three of my children went through art, animation and film school No business or sales prep whatsoever. And, to be honest, these schools suffer horribly on the creative side, so you'd think they would compensate on business. Nope. I went to Art Center, as you did, Chris, and it was a great school in the 90s.
💯 I used to run a web design agecy and shyes away from selling which hamlered growth. Becoming good at selling means winning a lot more business and growing faster.
Biggest takeaway from the episode: the more chances you have at bat, the more opportunities you have to improve your sales skills, and the less sales you have to do.
"Embarrassment is the cost of entry, if you aren't willing to look like a foolish beginner, you'll never become a graceful master". This quote rings true for lead generation as a creative, as many creatives get stuck in the perfection loop or analysis paralysis, and keep sitting on the fence hoping for inbound sales thinking their work will sell themselves! Love the content as always Chris Do 📈 thank you for putting this out there.
It's fascinating how understanding sales empowers creatives to turn their innovative concepts into tangible outcomes and sustainable business growth.
This was a great talk! I must admit I took a lot of value from it. Thank you for that ✌🏻
It was so great to catch up and talk sales with you.
I still hate sales and I still hate working out, but that satisfying feeling and elation afterward is too addictive. 😁
I help brands communicate with simplicity
3moAt the end of the day, it's not who did it better, it's who sold it the best.