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What makes Jacquemus a global sensation? It’s more than just straw hats and oversized bags—it’s the storytelling. Simon Porte Jacquemus has built a brand that feels personal, aspirational, and timeless. Rooted in his upbringing in the South of France, Jacquemus has transformed authenticity into a competitive edge in the luxury fashion industry. From iconic runway shows in lavender fields to an unparalleled social media presence, Jacquemus proves that a strong narrative is the key to standing out in a crowded market. As digital marketing expert Laura Nguyen says, “Simon’s personal touch and storytelling make the brand relatable while maintaining its aspirational quality.” What can other brands learn from Jacquemus’ approach? Discover the full breakdown of his brand strategy in our latest article on Delaylable Magazine. https://lnkd.in/db72af4j Read more and join the conversation by sharing your thoughts! #FashionMarketing #BrandNarrative #Jacquemus #LuxuryFashion #FashionStorytelling #BrandingStrategies #MarketingInsights #FrenchFashion #LuxuryLifestyle #DelaylableMagazine #FashionBloggers #RunwaySuccess

I love when women. Creative Directing a campaign that resonates with a portfolio as vast and diverse as L'Oréal's Beauty Incubator is no small feat—but it’s one of my favorite kinds of challenges. When you’re creating assets meant to live across brands like Urban Decay Cosmetics, Lancôme, Kérastase, and Youth To The People (to name just a select few), you’re not just designing for one audience. You’re navigating the nuances of luxury, mass market, and professional categories, each with their own story to tell and customers to connect with. My approach? To create visuals that balanced aspiration with authenticity—capturing a sense of intimacy, softness, and imbued with a tender elegance. We leaned into soft textures, and warm tonality + lighting that aimed to celebrate the individuality of each brand while keeping a cohesive visual language—whether that’s the boldness of NYX Professional Makeup, the timeless elegance of Valentino, or the science-backed clarity of Vichy Laboratoires. The result? A campaign that spans makeup, skincare, and haircare, capturing beauty in all its forms. It’s always rewarding to create something that satisfies so many touchpoints while staying true to the core of what makes each brand unique. Excited to share this shot from the campaign—it’s one of my favorite moments. 💅 What’s your take on creative consistency across diverse brands? - dream team status ✨ Photographer: Stephanie Price Creative Director: Adri Suárez Producer: Liz Beeson Social Capture: Chiara Nicole Gero Chelsey Guzman Tira Urquhart Hair: Madison Sullivan MUA: Kyle Sheehan Retoucher: Manny Vallejo #CampaignStrategy #CreativeDirection #BeautyInnovation #CreativeStrategist #ContentDirector

Come check out our reimagined brand Vera Bradley

❓Is luxury afraid of storytelling? For all the talk of the import of storytelling to current brand marketing, many luxury brand designers and the creative teams that support them have neither the time nor the business incentive for storytelling. In this Fashion Strategy Weekly piece, we argue that the current state—or rather dearth—of luxury brand storytelling signifies a misalignment between corporate, creative, and marketing goals and is symptomatic of a disconnect between brand vision and consumer values across the board. https://lnkd.in/ecm5_Kf4 #luxury #fashion #storytelling #story #branding #brandstrategy #brandmarketing #narrative #narrativemarketing #contentstrategy

As Bottega Veneta releases its latest 'fanzine' with Alec Sloth, I thought back to this article from April discussing the qualitative value of brand publishing, and the different opportunities that this medium offers in a world of digital saturation.  #marketing  #brand  #luxury  #fashion  #content

6th Day of Christmas: 6 Steps to a Chic Brand Campaign Creating a luxury brand campaign requires meticulous planning, creativity, and collaboration. Here’s how we partnered with Duhbuhlyoo to bring their vision to life in six steps: 1️⃣ Strategic Planning We started by aligning every detail with the brand’s story, crafting a clear vision represented in a comprehensive mood board. 2️⃣ Moodboarding Magic Designer pieces, luxe themes, and creative concepts were curated to ensure the campaign exuded elegance. 3️⃣ Styling Perfection From selecting the perfect model to assembling a talented glam team, every detail was designed to reflect sophistication. 4️⃣ Seamless Production On-set, our expert team worked together to execute the vision flawlessly. 5️⃣ Polished Post-Production Every shot was fine-tuned to perfection, ensuring the final visuals embodied the brand's essence. 6️⃣ Campaign Launch The result? A branded campaign that elevates Duhbuhlyoo’s identity, blending storytelling with sophistication. Every detail matters when it comes to delivering a campaign as polished as the brand it represents. Interested in elevating your brand’s image? Let’s create something extraordinary together. ✨ TEAM ✨ creative direction + styling | Donielle Manuel, MBA style asst. | Madison Suchsland brand | @duhbuhlyoo (Instagram) photographer | Duprée Armon makeup | @leibeautique_ (Instagram) hair | @styledbyjacori (Instagram) #BrandCampaign #LuxuryBranding #CreativeDirection #Styling #ContentCreation #ElleMaxwellAgency #CollaborativeSuccess

Beyond the Runway: Crafting Stories from Lagos Fashion Week Every year, Lagos Fashion Week serves as a reminder of how much power there is in visual storytelling. This past month, our team was immersed in the vibrant energy of the event, capturing moments that went beyond fashion and resonated with audiences around the world. This year’s showcase was electric: models and designers brought African craftsmanship and creativity to life, and influencers turned those creations into viral moments. Our team, led by Head of Production - Tosin Adeaga-Omoti, was there to capture it all. But we weren’t just documenting; we were crafting stories. 💡 Why does this matter? Every event, every brand, and every creative vision deserves more than a one-time spotlight. High-quality content extends that spotlight, making an impact that lasts long after the moment passes. When we capture these experiences, we’re creating and amplifying a legacy that aligns with the vision of each brand. Here’s a glimpse into our work from Lagos Fashion Week — highlights of what African fashion means today, and where it’s headed tomorrow. Are you ready to elevate your story? Let’s connect. The world is watching.

💡 Why Does Fashion Keep Recycling Creative Directors? I mean, aren't we tired? And don't get me wrong, I get it. I get that creative directors end up creating (and becoming) brands of their own while working at these major fashion houses, and I completely understand that there is immense pressure to uphold the legacy of some of the oldest maisons. However, pressure to preserve a brand's heritage often stifles innovation, and there’s only so much reinvention that can happen when the same people are making the decisions over and over again. Regardless of the fashion house. So, in a world where consumers receive styles from a merry-go-round of recycled creative directors, it’s so encouraging to see brands like FERRAGAMO take a chance on someone like Maximilian Davis, or Willy Chavarria become one of the most noted names this year. As a long-time fan of Ferragamo particularly, I've seen the brand evolve over the years, consistently creating collections that connect with today's consumers while maintaining its identity. And, in my humble opinion, their success has proven that fresh talent can not only respect a brand’s heritage but also propel it forward. And, isn't that what you want as a brand? I, as a #stylist, know that I am looking for newness. It's time to be excited about fashion again, purely from a creative standpoint. Especially where big brands are concerned. "Change" is the only constant, and fashion can only evolve if it welcomes new ideas—and new people—into its most coveted roles. Let’s hope more brands are willing to step off the merry-go-round and open the door for the next generation of game-changers. Thoughts? . . . #fashion #luxury #ferragamo #styling

IS THE MET GALA WORTH THE INVESTMENT? The Business of Fashion by Imran Amed: For dozens of brands, dressing stars for the Met Gala comes at a significant cost. It’s not always clear how they should measure their return on investment, writes Imran Amed. But brands are understandably tight-lipped about how much they spend. Loewe likely got a big table as part of its estimated $2 million sponsorship deal. Adding in all the other expenses of bringing these people to the Gala would take the total cost well beyond that, resulting in a back-of-the envelope estimate of about $250,000 per attendee. 🎖 So is the Met Gala worth the investment? An entire industry has developed around trying to put a dollar value on the conversations and content generated by big events like these, from fashion shows to the Superbowl. And every year just after the gala has finished, the BoF team receives press releases from a growing number of companies who claim to have cracked the code on who won the Met Gala. But comparing the findings from these companies, each of which has their own methodology to measure the volume of the online conversation and the engagement it generates, surfaces some pretty significant inconsistencies. Take for instance the difference in findings on the most talked about and visible brands at this year’s Met Gala. According to Lefty, the most visible brand was Thom Browne (who dressed Gigi Hadid and Cynthia Erivo, among others) based on 34 posts generating $2 million in earned media value or EMV, which the company defines as “the equivalent ad spend of the impressions gained, calculated by estimating the number of impressions of each publication and associating a CPM of $100, equivalent to $1 per engagement.” This sounds like $1 per like, comment and share. Over at CreatorIQ, which has its own measure of EMV analysing co-mentions of a brand with the hashtag #metgala based on three factors: platforms, audience engagement and creators. So for example, a YouTube video is accorded more EMV than a tweet; an Instagram post that gains lots of likes and comments has more value than those where a user just scrolls by, and brands are not rewarded for engagement on their own posts, just on the posts created by third parties, which in this case would include posts created by celebrities, who often have terms in their contracts about how much they have to post and where. https://lnkd.in/geyj8tWV #fashion #invstment #metaverse

Brand Identity Design for POSIDON Swimwear