How Brands Approached Pride 2024 Through Influencer Marketing 🏳️🌈 During Pride month it’s been great to see brands and advertisers actively advocating and showing support for LGBTQ+ communities across social media. In the past though, a lot of brands have been accused of “rainbow-washing” around Pride – doing meaningless activity like painting a rainbow across their logo, but showing no further advocacy (or even worse, having policies that actually contradict their public support). 🚫 Social media has given people a voice to call this kind of laziness or hypocrisy out, and more than ever, brands must really consider how they want to meaningfully show up for Pride, and how they’re going to back up their words with actions. We dive into 8 brands that approached Pride in the RIGHT way: ⭐️ NYX Professional Makeup ⭐️ Just Eat Takeaway.com ⭐️ Marc Jacobs Fragrances ⭐️ HSBC ⭐️ Nivea UK (Beiersdorf) ⭐️ Garnier (L'Oréal) ⭐️ MANSCAPED ⭐️ IKEA 🔗 Read our blog here: https://loom.ly/2k7xzhM #Pride2024 #Pride #LGBTQ+ #ContentCreators #InfluencerMarketing
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Influencer Agencies: What Are You Actually Buying? 👀 Join us for an exclusive insights and networking event for procurement professionals within the marketing and advertising industry! 📆 Wednesday 10th July ⏰ 1:30pm - 5:30pm 📍 Mortimer House We want to go back to basics, taking you through exactly how the relationship between influencer agencies, creators and brands can work, as well as how this has evolved to account for new innovations and technologies. We'll be answering your big questions, from agency models to what does "success" look like, and how is it measured? Plus there will be plenty of opportunity to network over some delicious drinks and canapés! 🥂 Find out more and sign up via the link: https://loom.ly/qyyKTbA #InfluencerMarketing #Procurement #SocialMediaMarketing #Agency #Influencer #InfluencerMarketingAgency
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What a WIN for Goat Hong Kong! 🏆🇭🇰 We are beyond happy to announce that Goat Hong Kong has been named Influencer Agency of the Year - GOLD! 🤩 An incredible achievement for an incredible team of people. We cannot wait to see what next year brings... Andy Chung Sheila YAM Lamy Lam #InfluencerMarketing #AOTY #SocialMediaMarketing
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Less than 1 week to go... 🎤 We're inviting you to an exclusive insights and networking event for marketing and procurement professionals within the advertising industry who want to know "What Are You Actually Buying?" 🤔 This time next week we'll be answering your big questions, from agency models to what does "success" look like, and how is it measured alongside our panel of industry experts. Now to meet them: 🐐 Harry Hugo, Co Founder and Chief Campaign Officer 🐐 Hannah May Ryan, Senior Campaign Director 🐐 Ellie Hooper, Head of Client 🐐 Nick Cooke, Co Founder and Chief Client Officer 🐐 George Grant, Creative Director 🐐 Olivia Tutton, Campaign Director 🐐 Alex Burgess, Global Managing Director 🐐 Hannah M., Account Director 🐐 Chris Robinson, Paid Social Director See you Wednesday 10th at 1:30pm at Mortimer House! Secure your place: https://loom.ly/qyyKTbA #InfluencerMarketing #Procurement #SocialMediaMarketing #Agency #Influencer #InfluencerMarketingAgency
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"Getting the word out there is critical and influencers are a huge part of that" - Harry Hugo, Co-founder of The Goat Agency Harry speaks with The i Paper on how to navigate the realities of influencers entering the football scene and how outdated mindsets of influencers is leading to misjudgements and fan outrage... 🗞️ Read here: https://loom.ly/0yCD2x8 #InfluencerMarketing #Influencers #SportMarketing #Euros
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Murder your thirst 💀 How Liquid Death are changing the water game one can at a time... #InfluencerMarketing #LiquidDeath #MarketingStrategy #SocialMediaMarketing
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How can your brand integrate themselves into the sporting world through social and influencer this summer? ☀️ Incase you missed our virtual event Change the Game: Build a winning influencer strategy for the Summer of Sport, we have you sorted! Learn how brands can make noise and create meaningful engagement with fans through social and influencer marketing this summer... 🔗 Read our key takeaways and watch on demand via the link: https://loom.ly/V0Nh3lI Jack Edwards Dom Hyams Piet Dayney Thomas Bore #InfluencerMarketing #SocialMediaMarketing #SportMarketing
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This Week on Social: ⚪️ The White House is Hosting the Creator Conference of the Year 🚸 #BackToSchool with TikTok 📓 YouTube's Culture and Trends Report 2024 💋 The Catalysts with TikTok and The Estée Lauder Companies Inc. NIV #InfluencerMarketing #SocialMediaNews #SocialMediaUpdate #TikTokUpdate #SocialMediaMarketing
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June said summer is here 😎 ☀️ Suns out so we're out 🍼 Possibly the cutest event we've ever hosted 🏳️🌈 Pride HIIT workout 🕶️ The terrace is our personality trait 🗽 Aftermath of the Influencer Marketing Show NY 🏃♀️ Goat run club 🥉 We won Campaign UK Social Media Agency of the Year Bronze Award 🍵 Blank Street breaks are our love language 🇫🇷 TikTok panels in Cannes 🥁 The Drum Awards Marketing Awards EMEA was a dream #JunePhotoDump #InfluencerMarketingAgency #AgencyLife #OfficeLife #SocialMediaAgency #InfulencerMarketing
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Procurement we LOVE you! 🫶🏻 https://loom.ly/qyyKTbA #InfluencerMarketing #Procurement #InfluencerMarketingAgency #SocialMediaMarketing
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How we made Pride In Place happen! 🎥 Join our Social Media Marketing Manager Molly Griffin as we talk all things Pride In Place 🏳️🌈 #InfluencerMarketing #Pride #BehindTheScenes #Pride2024 #LGBTQ+ #ContentCreators #SocialMediaMarketing
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