I truly believe the first 7 employees are one of the biggest factors in determining a company’s success. 💡
For me, the first few hires are everything. These early teammates don’t just fill roles—they set the tone for the entire company. They define our culture, set the bar for work ethic, and shape the identity of who we are and how we operate.
What I find surprising is that in many conversations with investors, there’s so much focus on product, market fit, and growth strategies, yet very little emphasis on a team’s ability to build, scale, and manage an organization. For me, this is one of the most critical elements of any startup’s success—your ability to grow an internal organization can make or break your company.
This leads to one of my core beliefs: there are always two products to build in any company—the one for your customers, and the one within your organization, your team. Startups often overlook how vital it is to build a strong internal team, but this is where the real magic happens. 🪄
Today, I’m excited to welcome Tyler Shortt to the team as our VP of Revenue. Tyler’s 16+ years of experience, especially in the wine and spirits industry, make him the perfect addition to Hippie Water. He’s a bar raiser, and I know he’ll help us not only grow revenue but also raise the level of thinking, interaction, and performance across the board.
Let’s begin building. Welcome, Tyler! 🙌
Already have eyes on employee #2 👀 You know who you are.
🚨 Big news at Hippie Water! 🚨
We’re beyond excited to announce our FIRST team addition—Tyler Shortt has joined us as VP of Revenue! 🎉
At Hippie Water, our people aren’t just employees—they’re the heart of our mission. Tyler brings over 16 years of experience, including 10+ years in the wine & spirits industry, where he helped businesses scale and thrive. He’s also worked with a range of beverage and natural food companies, building growth strategies that drive real impact. His passion for innovation and expertise in revenue growth will be key as we continue to expand and bring Hippie Water to more people across the country. 🌿💧
In an early-stage company, culture and vision are shaped by the very first people who join the team. With Tyler on board, we know we’re in great hands to keep raising the bar and growing together. Here’s to the start of something amazing, Tyler!
Welcome to the team! 🙌
Retired but...... Consulting and Board Member
2moGreg Whitaker, good to see you focused on the best part of the Honickman team!!! Hope all is well, Jack