Kraft Heinz’s Post

Yesterday, we had the privilege of hosting our newest Kraft Heinz board member, Debby Soo, the CEO of OpenTable, for an inspiring conversation alongside our Chief Learning & Culture Officer, Ekpedeme "Pamay" M. Bassey.     Debby shared her incredible career journey, her excitement for what’s ahead in 2025, and how she stays curious and continuously learns—even with a packed schedule. One of my favorite moments? Hearing how Kraft Heinz has been part of the “soundtrack” of her life.     Here are some of the top takeaways Debby shared during our conversation:     💡 Less is more: Focusing on fewer priorities can help you achieve greater results.  💡 Make time to reflect: In today’s busy world, setting aside time for reflection and deep thinking is key for driving progress.  💡 Embrace discomfort: Getting comfortable being uncomfortable fosters personal and professional growth.  💡 Trust your instincts: More often than not, your gut will lead you to the right decision.  💡Resilience is a practice: It’s not just a business buzzword, resilience is a skill to cultivate daily.     Debby’s insights were as refreshing as they are actionable. What resonated with you the most? Let me know in the comments.  

"In R&D you need to have the willingness to try something new, fail but also learn from your failures." 🌱 We caught up with Ammar, Director of Research & Development (R&D) for Coffee to learn more about his 25+ year career and some of the best parts about working in R&D at Kraft Heinz. If you'd like to grow your career at Kraft Heinz, head over to the link in the comments. #HereAtKraftHeinz #LetsMakeLifeDelicious

🔥 Kraft Heinz continues to impress with innovative OOH campaigns that highlight consumers’ deep love for the brand. 🎯Recently, the company launched its first global creative platform in 150 years—“It Has to Be HEINZ”—bringing all its products under a unified creative strategy. This initiative celebrates the irrational love people have for HEINZ, showcasing real stories—from HEINZ tattoos to hidden ketchup packets in wallets. 🍅 Previously, the brand unveiled an ad campaign without logos or names, where images of food that pair best with ketchup hinted at HEINZ without direct identification—proving the brand’s undeniable cultural impact. 🍟🍔 💡This kind of bold, creative approach not only strengthens HEINZ’s market position but also builds a deep emotional connection with consumers, making the brand an irreplaceable part of their lives. 💯✨ Wieden+Kennedy London #OOHoftheDay #OOHads #OutdoorAds #OOHMarketing #OOHAdvertising #OutdoorMarketing #CityMarketing

PepsiCo

🚀 Exciting moves in the beverage industry! Mark Schiller, the former CMO of Kraft Heinz, has now taken on the role of Global Chief Marketing Officer at Bacardi. 🍸 After over 5 fruitful years leading Kraft Heinz’s marketing in North America, Schiller’s leap to Bacardi marks a new chapter aimed at boosting their global marketing strategies. With a rich background that includes stints at Procter & Gamble and PepsiCo, his wealth of experience is something the spirits giant is eager to tap into. 🔄 As someone who has navigated career transitions within the marketing sphere, I find this move particularly intriguing. Transitioning between industries or even within sectors requires not only a deep understanding of market dynamics but also an adaptability to new corporate cultures and consumer bases. Mark's move comes at a time when Bacardi aims to amplify its market presence and innovate its branding strategies to stand out against competitors - a tall order and an exciting challenge. 🤔 What do you think makes a marketing leader truly effective when shifting between such major brands and industries? How important is adaptability versus industry-specific knowledge? Would love to hear your insights, especially if you’ve made similar transitions or are considering one! ➡️ #MarketingLeadership #CareerMoves #BrandStrategy #Bacardi #KraftHeinz #CMO #GlobalMarketing #BusinessStrategy #ConsumerGoods MarketingTrends

🚀 Exciting moves in the beverage industry! Mark Schiller, the former CMO of Kraft Heinz, has now taken on the role of Global Chief Marketing Officer at Bacardi. 🍸 After over 5 fruitful years leading Kraft Heinz’s marketing in North America, Schiller’s leap to Bacardi marks a new chapter aimed at boosting their global marketing strategies. With a rich background that includes stints at Procter & Gamble and PepsiCo, his wealth of experience is something the spirits giant is eager to tap into. 🔄 As someone who has navigated career transitions within the marketing sphere, I find this move particularly intriguing. Transitioning between industries or even within sectors requires not only a deep understanding of market dynamics but also an adaptability to new corporate cultures and consumer bases. Mark's move comes at a time when Bacardi aims to amplify its market presence and innovate its branding strategies to stand out against competitors - a tall order and an exciting challenge. 🤔 What do you think makes a marketing leader truly effective when shifting between such major brands and industries? How important is adaptability versus industry-specific knowledge? Would love to hear your insights, especially if you’ve made similar transitions or are considering one! ➡️ #MarketingLeadership #CareerMoves #BrandStrategy #Bacardi #KraftHeinz #CMO #GlobalMarketing #BusinessStrategy #ConsumerGoods MarketingTrends

**Bold Move in the Food Industry: Todd Kaplan Takes the Helm at Kraft Heinz** 🚀 **The Unfiltered Truth**: Todd Kaplan, a seasoned marketing genius with an impressive 17-year journey at PepsiCo, is stepping into the role of Chief Marketing Officer for Kraft Heinz North America come August 5, 2024. 🗓️ **Why This Matters**: With a staggering $22 billion portfolio under his watch, Kaplan isn’t just joining Kraft Heinz—he’s about to lead a revolution. From legendary brands like Heinz, Kraft Mac & Cheese, to Capri-Sun and Jell-O, Todd's task is to blend creativity with cultural relevance and boost the company's modern marketing prowess. We've seen Kaplan's magic at play with Pepsi—remember the iconic Pepsi Super Bowl Halftime Show or the introduction of Nitro Pepsi? His bold strategies didn’t go unnoticed, bagging him accolades from Forbes and Cannes Lions. 🎖️ Now, imagine what he'll concoct for Kraft Heinz. Can a brand known for classics like Oscar Mayer and Cool Whip reinvent itself for the Instagram generation? 🍲✨ **Your Move**: How do you think Todd Kaplan's experience will shape the future of Kraft Heinz? Comment below with your thoughts or tag someone who shares your excitement! 💬 #KraftHeinz #ToddKaplan #MarketingGenius #CMO #BrandRevolution #FoodIndustry #BrandTransformation #MarketingMastermind

🎉 Today marked one year at Kraft Heinz —what a ride! 🎉 When I started, I knew I was stepping into a role unlike any other—one that would let me influence strategy and performance philosophy across every corner of the business. But what I didn’t fully grasp was just how much I would grow and how deeply I’d be inspired by the people I get to work with every day. I am incredibly lucky to be part of a Great Performance Team with leaders who have clear vision toward the future. There’s something special about being surrounded by teams that are all in on driving the business forward: 🔑 Procurement: They’re constantly pushing boundaries, finding smarter ways to innovate our supply chain and keep us ahead. 🍅 Operations: Watching them transform through digital innovation has been like getting a front-row seat to the future. 🤝 People & Performance: The team’s dedication to creating a culture that prioritizes people and fosters collaboration has reshaped my view of what’s possible in the workplace. 💰 Finance & Legal: These teams bring such sharp focus and strategic insight that you can’t help but feel grounded in their confidence. 📈 Growth: Harnessing creativity and consumer insights to build connections with consumers and bring our iconic brands to life. But what’s blown me away the most is the diversity here. It’s inspiring to see leaders from every part of the world working together to make a global impact. And personally, I never thought I’d get to look up to a CEO who’s also a fellow "Boricua" —someone whose story feels so close to my own. That kind of representation means the world to me, and it’s a powerful reminder of what’s possible when inclusivity and belonging are more than just words on a page. Every meeting, every project, every conversation has reinforced one thing: the people here are on fire, laser-focused on delivering our bold 10-year strategy. That kind of energy is contagious, and it’s what makes me so excited for what’s next. I can’t wait to keep growing, contributing, and helping Kraft Heinz create a performance framework that’s not just great—it’s something the rest of the world will want to copy. Excited for year number 2️⃣ #hereatkraftheinz

Just like Frito-Lay turned humble ingredients into global favourites, you too can turn your dreams into reality. Remember, it's not about where you start, but how far you go with determination, innovation, and a sprinkle of collaboration.   PepsiCo, Frito-Lay, FRITO LAY INC. Just like Frito-Lay turned humble ingredients into global favourites, you too can turn your dreams into reality. Remember, it's not about where you start, but how far you go with determination, innovation, and a sprinkle of collaboration.

As the semester comes to a close, I would like to reflect on my time well spent in Diverse Voices. A course at the University of Florida that explores the critical role of diversity, equity, and inclusion (DEI) in public relations. This course has shown me how these principles are essential not only for communication but also for fostering equitable and meaningful environments. Over the semester, I had the opportunity to collaborate with peers and deepen my understanding of how companies embrace DEI. My team conducted extensive research on Kraft Heinz, focusing on its DEI initiatives. One that stood out was the company’s robust Business Resource Groups (BRGs). These employee-led networks support learning and development, help recruit diverse talent, foster community and guide leadership in challenging times. BRGs are essential to making DEI a core part of Kraft Heinz’s culture and competitive advantage. As Kraft Heinz Global Head, Diversity, Equity, Inclusion and Belonging Crystal Andrews Banks, MA (she / her / hers) said, “DEI&B is part of the fabric of who we are and how we show up as a company, and a core component of our company culture – which is our competitive advantage. The different backgrounds and perspectives of our employees help enable our innovation. This diversity of thought allows us to develop new ideas, challenge the status quo, push the boundaries on creativity, and make the best, well-informed decisions.” I’d like to thank my wonderful professor Ajia Meux for fostering an open space to discuss DEI. Her Diverse Voices course has been instrumental in expanding my understanding of these principles, leaving me confident to enter the workforce with a new perspective on its importance. #DiverseVoices https://lnkd.in/e2gYKqGU (https://lnkd.in/e2gYKqGU)