The Liberty Group’s Post

4 Common Pitfalls of Marketing Campaign Models

4 Common Pitfalls of Marketing Campaign Models

Ever blame your marketing for low sales? Alex Harmozi thinks your product's the real issue. Have you heard Alex Harmozi's take? “If your marketing isn't working as well as you want, you might just have a bad product. Great products make for easy marketing. Bad products make for hard marketing.” But let's not stop there. What if it's not just the product? What about the possibility of ineffective marketing tactics? ‣ Product Check: The essence of successful marketing lies in the product itself. If your marketing efforts feel like an uphill battle, it might be time to look at the product you're offering. Is it solving a real problem? Is it something people genuinely need or want? ‣ Marketing Tactics: Now, flip the script. Could it be your marketing strategy that's not hitting the mark? Sometimes, even a stellar product can get lost in translation with the wrong approach. Are you speaking your audience's language, meeting them where they are, and telling a story that connects? Or are your tactics missing the target, leaving your golden product unnoticed? ‣ Finding the Balance: The sweet spot lies in aligning a product that meets a genuine need with marketing tactics that amplify its voice. This combo turns potential struggles into streamlined success. ‣ Reflect and Act: If you're pouring effort into marketing with little to show for it, consider this a double checkpoint. Reevaluate the product's alignment with your audience but also whether your marketing tactics are the right ones to showcase its value. The path to clarity might just require a tweak in the product, a shift in marketing, or a bit of both. Have you faced a moment where you had to pivot either your product or your marketing strategy to find success? Share your journey below. #marketingstrategy #growthmarketing #productgrowth

Brilliant marketing ideas die an early death in businesses because of failure to support it across teams. Are your marketing efforts struggling because of poor teamwork? What I mean by this is that if one team comes up with something great and it's proven to work on a smaller scale, but then everyone else in marketing doesn't do anything with it because it's not "their project," then that brilliant idea will get smooshed. Here's a simple process that I've learned to get more out of great ideas: 1.) Get buy-in from the whole marketing team (before the campaign launches). 2.) Have everyone know their part in the campaign and be really clear about expectations. Such as "this team will buy the ads and send to this page, that team will have created the page and will monitor/optimize it once live, this team will focus on lead gen, then another team will do email and marketing follow-up with the leads, etc." 3.) Trust the teams to do their work then check-in to make sure it's going smoothly and see if there's any blockers that you can clear. I like to go through a whole marketing journey for a campaign as if I were a customer. That might sound basic but the fundamentals matter and I know many people skip this obvious step, so if you don't then you'll win more often. If you're working on a winning marketing campaign and want to know how to get even more out of it, then try this process above. You might just find that there's no need to come up with a new and different idea, all you might need to do is make sure your team better supports the first one.

Launching a marketing campaign is easy; launching a successful one is not so easy. Learn the ins and outs of executing a successful marketing campaign in our latest Marketing Insider Group blog! #MarketingCampaign #CampaignPlanning #B2BMarketing #SagefrogMarketing

It's not your imagination - marketing is becoming more complex in terms of tools, channels, and products. Plus, marketing and media decision-makers are under increasing pressure from the sales team, which counts on their department to fill their pipeline. How is your marketing team adapting? #Marketing #Sales #Success https://lnkd.in/dpi2-wdS

It's not your imagination - marketing is becoming more complex in terms of tools, channels, and products. Plus, marketing and media decision-makers are under increasing pressure from the sales team, which counts on their department to fill their pipeline. How is your marketing team adapting? #Marketing #Sales #Success https://lnkd.in/ediD7qFC

I have a riddle for you 🎭 Q: What’s reactive and exciting at first but rarely yields positive results? A: Reactive marketing tactics 🥁 Read my latest blog for tips on how to find the balance between being selectively and intelligently reactive during times of low performance, while keeping your team focused on the broader strategy and not creating a culture of reactiveness. #growthmarketing #growthstrategy

It's not your imagination - marketing is becoming more complex in terms of tools, channels, and products. Plus, marketing and media decision-makers are under increasing pressure from the sales team, which counts on their department to fill their pipeline. How is your marketing team adapting? #Marketing #Sales #Success https://lnkd.in/gTeF5hdS

Marketing is viewed as a cost center when it should be viewed as a profit center. There are no truer words, so why eliminate the position? Marketers are distracted by vanity metrics like ROAS, reach and frequency when you should be focused on BrandNPV (the long term profit delivered via marketing). The problem is that without a tool Keen Decision Systems, you can't measure your true impact. Email me and I'll setup a free trial.