The Marketing Practice’s Post

Looking forward to presenting at Midwest Digital Marketing Conference 🤘 Here's what I know: - Black tees will be worn - Americanos consumed - Bad puns made Oh, and MDMC, I promise a presentation deck is coming your way 😅

In a couple weeks, Blaise Hart-Schmidt, Director of Marketing & Sales, and Sam Heaton, Director of Digital Marketing, will both be leading sessions at Midwest Digital Marketing Conference—will we see you there? Blaise's session, "Who Do You Think You're Talking To? Crafting B2B Buyer Personas & ICPs," will cover the ins and outs of defining and understanding target audiences to fine-tune your strategy and messaging. And Sam will help marketers free up time and level up outcomes with his talk, "Building a B2B Marketing Ecosystem: The Power of Automation." Make sure to add Sam and Blaise's talks to your MDMC agenda, and say hi if you see any of the Atomicdust team around the conference! #digitalmarketing #mdmc #midwestdigitalmarketingconference #b2bmarketing

Email is a powerful tool, but it's not the only key to your digital marketing strategy. 📧? Successful campaigns weave through the noise with surgical precision. ➡️ Segmentation? ✅ ➡️ Personalization? ✅ ➡️ A/B Testing? ✅ Dive deep into how AI-driven email automation can elevate your strategy. 💰? #EmailMarketing #MarketingAutomation #DigitalMarketing https://lnkd.in/eZQQqYun

As CEOs, CMOs, and CFOs, you know that a longer sales cycle can be both frustrating and challenging for your business. But what if we told you that digital marketing can help support and streamline this process? With data and analytics at your fingertips, you can track and measure each touchpoint with a lead, allowing for more effective targeted messaging and ultimately, higher conversion rates. And let's not forget about the convenience and accessibility of digital channels – connecting with leads has never been easier. Embrace lead nurturing and workflows with the power of digital marketing, and improve your conversions. Tune in on Monday at 7 a.m. EST to learn more about this game-changing strategy.

Limited seats left - The TechTarget ROI Summit returns to London on May 22nd. Register now to discover how you can achieve your full marketing potential with data-driven strategies. Real behavioural purchase intent is transforming how businesses go-to-market. As buyer research behaviour and purchasing cycles continue to evolve, marketers need to adapt their marketing strategies in order to convert engagement into real revenue. Join us for this half-day event to explore how data-driven strategies are shaping the go-to-market motions for leading tech organisations. Connect with your peers from across the region and get practical tips to help you stand out from the competition and unlock the greatest revenue potential Register your place now: https://bit.ly/4ahHMSd  

Uncover a realm of untapped potential as you embark on a journey to discover new customers with our cutting-edge strategies! Our lead generation expertise is finely tuned to transform potential leads into loyal customers, paving the way for unparalleled conversion success. 🚀 From precision-targeted campaigns to strategic finesse, we've got the winning formula to guide your brand towards sustained growth and customer loyalty. 💼 Propel your brand into the limelight with our social media mastery! 🌟 Our tailored approach boosts visibility, sparks engagement, and turns your brand into a social sensation. 🤩 Meanwhile, our search engine expertise ensures your online presence is optimized for success in the competitive digital landscape. Let's conquer the digital realm together and unleash the full potential of your brand! #DiscoverNewCustomers #LeadGenerationMasters #DigitalSuccess

In today’s competitive market, using lead intelligence is key to optimising your marketing strategy and driving ROI. By leveraging detailed data points such as buyer personas, lead scoring, and behavioural insights, you can focus on the most qualified leads and tailor your nurturing strategies. Start by collecting existing data, test your hypotheses with targeted campaigns, and continuously refine your tactics based on feedback. Remember, the goal is to create a data-driven culture that aligns marketing and sales efforts for long-term success. Take a deeper dive into how to properly accomplish this with INFUSE here! https://lnkd.in/eycBpujQ

Want to know how leading edge B2B Marketers are ensuring their marketing means more? Register for our Effectiveness week to get up to speed with the latest thinking from B2B experts

In today’s competitive market, using lead intelligence is key to optimising your marketing strategy and driving ROI. By leveraging detailed data points such as buyer personas, lead scoring, and behavioral insights, you can focus on the most qualified leads and tailor your nurturing strategies. Start by collecting existing data, test your hypotheses with targeted campaigns, and continuously refine your tactics based on feedback. Remember, the goal is to create a data-driven culture that aligns marketing and sales efforts for long-term success. Take a deeper dive into how to properly accomplish this with INFUSE here! https://lnkd.in/ddViD3av

📅 On 16th May Oktopost and JTF Marketing will be hosting an event in London all around the power of intent signals in marketing automation and how to use them. Intent data can give you the necessary information to improve your B2B marketing initiatives. In this session, you'll learn how to use intent data to enhance your lead targeting and nurturing efforts, as well as impact your conversion rates. When: 16th May, 9am - 12pm BST Where: Old Sessions House, London, UK If you're interested in attending, register here 👇 https://okt.to/XS1r4p #B2BMarketing #SocialIntentData