The Marketing Practice’s Post

Partners and ecosystems are crucial for tech businesses because they help to minimise variable costs. If you’re a Marketing leader in B2B tech, come along to this discussion to find out how to get the best out of your partner channel.

Join us on July 23 for our webinar "Better Together: How, when and why to go to market with your partners" featuring speakers from Microsoft and Canalys. Learn essential strategies for developing strong joint value propositions and go-to-market plans. Don't miss out! Register now. #PartnerEcosystem #CoMarketing #TechGrowth #Webinar #channelmarketing #b2bmarketing #Channel #ChannelPartner

How and where are your customers buying? This question was at the forefront of a discussion at the Marketer’s Unconference in San Francisco, where marketers explored ways to unlock margin expansion alongside revenue within partner ecosystems. You don’t have to do what has always been done—think of partnerships like any other GTM movement. Thank you to our fantastic panelists Greg Portnoy, Amelia Hadfield, Shishir Garg and Abhishek Bhattacharya for sharing their insights! #gtm #b2bmarketing #ecosystem #community #Networking

Join us on July 23 to explore effective go-to-market strategies with experts from Microsoft and Canalys at our latest webinar. Learn how to develop a successful joint value proposition, define best practices in co-marketing, measure its success, overcome common challenges and leverage the right technology 📅 Date: July 23, 2024 🕒 Time: 10:00 AM PT / 1:00 PM ET / 6:00 PM GMT #PartnerEcosystem #CoMarketing #TechGrowth #Webinar #channelmarketing #b2bmarketing #Channel #ChannelPartner

DON'T MAKE THIS ONE MISTAKE EVER AGAIN Do you ever wonder why so many GTM sales motions fail? The biggest mistake I see most companies make is list creation. Most companies believe pulling a list from Zoom or SalesIntel using filters is enough to upload and start the outreach. These data platforms only get you 75 percent of the way there. Someone must walk through the list, making sure, at the bare minimum, the ICP and Personas are correct. They should also at least check emails using a platform like Never Bounce. If you would like an overview of best practices, email ngranier@sdrsystemsgroup.com. Natalie will send you our best practices for List Hygiene. #SalesIntel #Bad data #listbuilding #Never Bounce #Zoom Info

DON'T MAKE THIS ONE MISTAKE EVER AGAIN Do you ever wonder why so many GTM sales motions fail? The biggest mistake I see most companies make is list creation. Most companies believe pulling a list from Zoom or SalesIntel using filters is enough to upload and start the outreach. These data platforms only get you 75 percent of the way there. Someone must walk through the list, making sure, at the bare minimum, the ICP and Personas are correct. They should also at least check emails using a platform like Never Bounce. If you would like an overview of best practices, email ngranier@sdrsystemsgroup.com. Natalie will send you our best practices for List Hygiene. #SalesIntel #Bad data #listbuilding #Never Bounce #Zoom Info

Excited to share that Kristin Heisner, #Commvault Senior Director of Global Partner Marketing, is a featured speaker at #TechTarget's 2024 Partner Marketing Visionaries™ Summit! Join me at her session - and get her insights on: ✔️ Best practices for articulating your vision for partner marketing ✔️ Importance of early alignment with peers in marketing, sales, and product ✔️ Strategies to maximize resources from internal teams https://ow.ly/CeEt30sAmK5

Join us on July 23 to explore effective go-to-market strategies with experts from Microsoft and Canalys at our latest webinar. Learn how to develop a successful joint value proposition, define best practices in co-marketing, measure its success, overcome common challenges and leverage the right technology 📅 Date: July 23, 2024 🕒 Time: 10:00 AM PT / 1:00 PM ET / 6:00 PM GMT #PartnerEcosystem #CoMarketing #TechGrowth #Webinar #channelmarketing #b2bmarketing #Channel #ChannelPartner

We're still stuck in a marketing loop of doing things the way we've always done them, because...well, that's just how we've always done them. What if I told you there's new way's of doing those old things?? Last week at #b2bmx, I spoke to a room of marketers that were interested in how to go from Partner CURIOUS to Partner LED. Not only did they get to experience a presentation that featured a crockpot in one of the slides, but they got the tactical detail on how we went from Partner Curious to Partner Led at my last role, which meant 75% of all GTM offers STARTED with a partner. That resulted in $3.6m of Closed Won Revenue through GTM. When do old things in new ways {overlaying partner data, strategy, tactics onto existing marketing offers} new things begin to happen. Drop a 🐻 in the comments if you want access to the full deck. Or jump in the DM's if you want to chat more about it.

The effectiveness of your partner channel keeping you up at night? Don't miss our upcoming webinar on July 23! Join Microsoft andalys as they discuss critical strategies for successful co-marketing. Register now to learn about developing strong joint value propositions and go-to-market plans. #PartnerEcosystem #CoMarketing #TechGrowth #Webinar #channelmarketing #b2bmarketing #Channel #ChannelPartner