The Media Ant’s Post

In case you missed it❗Watch an Insightful session on 'India's Digital Revolution with JioCinema' by Simran Channey Gaglani, AVP, Brand Solutions- Viacom18 Sports, at the unveiling of dentsu-e4m Digital Advertising Report 2024. Dentsu India I Viacom18 Sports I DangleAds Technologies I LinkedIn I Teads I Mobavenue Media #dentsue4mreport #genAI #digitaladvertising #digitalinsights #advertisingreport

How JioCinema is providing advertising opportunities for small businesses during the IPL while competing with Meta and Google and more on episode 45 of Sports Business Newscast. Tune in now! Link to the episode ⛓️ https://bit.ly/49Gy5f #sportsbusiness #India #IPL #digitaladvertising

The 2024 IPL has set new records in digital viewership, showcasing a shift from traditional TV to digital platforms. Vidur Naik of TCM Platform discusses how IPL's digital success highlights the future of sports broadcasting, emphasising technology and personalised content to expand global fan bases and revenue streams. Follow the link in comments to know more. #advertising #marketing #guestpost

It was a pleasure to join a panel about TV measurement at The StreamTV Show. The question of the season seems to be--if TV is so good at creating awareness and reach, why are we trying to force it to perform as well? To which there are a few answers: 1 - Everybody always wanted accountable TV. Remember when we used to say the "holy grail" was targetable, measurable TV? Well, it's here. 2 - Emo = impact. The reason we thought TV-as-performance was the holy grail to begin with, was that TV has big, emotional, spine-rattling sound and motion. Combining with targeting should result in an unbeatable advertising medium. 2 - The pandemic. Advertisers changed to a lean mindset, where every penny counted. It's logical to want to be associated with great content. It's logical to want to know your ROI, even on TV. 3 - Retail Media Networks. RMNs have trained ever the most traditional advertisers what the value of targeting and measurement is, linked to business impact. My sense is, now everybody's hooked. I really had a great time with Andrew Rosenman, Kemal Bokhari, PMP, and Mark Moeder. Maybe my favorite panel ever, for reals.

𝗪𝗵𝘆 𝗧𝗥𝗔𝗜’𝘀 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗥𝗮𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗥𝗮𝗶𝘀𝗲𝘀 𝗖𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗔𝗺𝗼𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 & 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀? In its recent recommendations on the National Broadcast Policy (NBP), the Telecom Regulatory Authority of India (TRAI) advocated for multiple rating agencies for audience measurement across platforms, including the disclosure of viewership data by OTT services. This proposal has received mixed reactions from marketers and industry players. While some support the idea, others believe that involving multiple currency agencies is debatable. Read More: https://lnkd.in/gVh3uJTG ashish bhasin | Ashish Golwalkar #MarketingMind #TRAI #BARC #OTT

Sports and Cartoons Is the easiest and fastest way to attract more no. of users for any platforms & In similar way many companies are working for Gamification to Retain their Customer on their Application. #gamification #appdevelopmentcompany #startupindia #buildingsolutions

Sony Pictures Network India (SPNI) is expected to garner ad revenue of Rs 400-450 crore from the ongoing season of Kaun Banega Crorepati (KBC)16.🚀 ⏺ According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform. 💻 ⏺ PNI has maintained a consistent revenue trend from KBC, generating around Rs 400 crore since 2021. Such is the power of Advertising & Sponsorship via digital marketing. What are your views on this magnanimous Advertising Revenue?🚀 #digitalmarketing #marketingmadesimple #sonytv

The advertisement game 🎯 and gimmick: I was watching TV and an ad grabbed my attention where - Sachin Tendulkar was emphasizing "watch IPL ONLY ON JioCinema". Few minutes later, one more ad called my attention where Dhoni and Surya Kumar yadav were laying stress on "watch live from anywhere" with Jio Cinema. Soon, the third ad popped up featuring Virat Kohli who was emphasizing on the "EXPERIENCE to watch IPL on TV screen" with Star Sport. I was wondering what the fuss is about? Actually, the IPL broadcasting rights were split into two packages for 2023-27 cycle: ✓ Digital right ✓ Television right Jio holds the digital rights, while star sports (controlled by Disney) has the TV rights. Owing to this reason, they are trying to draw the audience from each other using these advertisement gimmicks. Recently, they put the full stop to their long rivalry and came with a joint venture which is expected to be a biggest collaboration in Indian visual media landscape. They both will create a 70,000-crore media giant🔥🔥. #advertisement #ad #jv #jointventure #media #IPL #disney #starsport #jio #reliance #digital #television #deal

'In contest between private broadcasters and Prasar Bharati, sport will be the ultimate loser' Srishti Joshi and Mannat Marwah write #ThePrintOpinion This article is part of ThePrint-Koan Advisory series on emerging policies in India’s tech sector

For the uninitiated, key sporting events where an Indian contingent displays patriotic fervour on the global scale are telecasted in Hindi and regional dubs by the public broadcaster Prasar Bharti across India. This telecast inspires youth participation sports across tier-1 & tier-2 in India. Prasar Bharti launching DD through OTT vehicles, would worry private OTT platforms like SonyLiv, JioCinema, Disney+Hotstar who broadcast key global sporting events by purchasing premium broadcasting rights. One must look forward whether Telecom Regulatory Authority of India(TRAI) & Ministry Of Information & Broadcasting optimise regulations in this matter or get the platforms ready to rumble! #olympics2024 #ioc #sports #indiahouse https://lnkd.in/dSsrFQYW