The Super Bowl winner is already here.
And it was pitched and produced in less than a week.
UPDATE as of 2/10 :
I have been informed that a talented tiktok creator claims that the Cetaphil Super Bowl story was heavily inspired by content she created with her stepdad, which went viral a few times, some of it going back as early as September. Looking at the content… there are clearly significant similarities. You can see her TikTok via the link at the end of this comment so you can see by yourself and support. Legally, not sure what this means to be honest, all brands and agencies take inspiration from what they see in the real and online world, but when the story is so specific, special and elaborate, ethically, IF this was really the inspiration and the creative team decided to « copy » it, it’s surprising they did not get endorsement or approval from the talent. It could have been even stronger by having the actual duo that started it all in the spot. https://lnkd.in/gJ5tudp4