Path to Purchase Institute’s Post

“All the store is now a stage, and I think that's how we need to start to look at in-store #retailmedia. It's about looking at the physical store as a theater. It's the new cultural touchstone that we all have. It's the place that we go multiple times a week and it can start to fill that void that's being left behind by linear TV.” – Andrew Lipsman of Media, Ads + Commerce Here's our full recap of Andrew's presentation at our #P2PIStorefronts event in Chicago!