The PR Girl Manifesto’s Post

✨ Free on-demand webinar: Creating Stories That the Media Wants to Share (30 min) Summer is the perfect time to learn and grow. 🌱 Improve your PR and marketing skills by listening to PR experts Sofia Thorngren and Adam Karseland as they share a real-life example of how they created, packaged, and pitched a story that got our CEO featured on a major morning TV show. 📽️ Learn how to: ✔ Identify compelling stories within your organization. ✔ Craft them effectively. ✔ Pitch them to major media outlets and enhance brand visibility. Sharing is caring 🙌 👉 Watch it here: https://hubs.ly/Q02FNnzJ0 #PR #Mynewsdesk #Marketing #Communications

Are you ready to take your brand to the next level? May 9th?! For an exclusive workshop led by the incredible Michelle Mekky, a true PR powerhouse! Michelle comes with years of invaluable experience in the dynamic world of media and PR, Michelle is teaming up with another seasoned PR professional for a day of insightful conversation and content creation. You'll learn how to craft a compelling story that resonates with your audience. Learn how to master the art of media relations and leveraging strategic storytelling techniques. Check out the link below! #mekkymedia

On July 16th, we celebrated World PR Day — an occasion to mark the changing nature of public relations, where reputation is paramount. Coincidentally, I was born on this day, sharing it with the celebration of World PR Day. Unlike Ivy Lee, a pioneer in PR, I strive to bring a fresh perspective to the industry. Currently, the global PR market is valued at $106.93-billion, and it’s only expected to grow — reaching a projected $144.28-billion by 2028. With the constantly changing, dynamic nature of PR, where the future will be increasingly digitized, reputation matters. PR is crucial for many aspects of society — from managing public crises and educating the public on health to averting potential disasters. As we move forward, it's vital to adapt and innovate our strategies to ensure the sustained growth and relevance of PR. #WorldPRDay #PR #PRmanagement

Hey PR pros! Let’s chat about something crucial: keeping up with emerging PR trends. In our fast-paced business environment, what captured consumer attention three years ago might not even register today :) To make an impact, we need to be in tune with new trends, shifts and changes and understand what resonates with our target audiences right now. Public relations is so much more than just getting your message out—it's about shaping perceptions and building connections. With the influence of technology, evolving employee expectations, and changing consumer preferences, our strategies must evolve too. In the next post I will talk more about the hottest new trends in PR that are becoming increasingly important. #PublicRelations #PRTrends #MarketingStrategy #Communication #PRtips

The 2024 Cision and PRWeek Global Comms Report surveyed more than 400 senior PR and communications professionals across the world to get their perspectives on the industry’s biggest trends and challenges. The full report is available to download now, but if you’re looking for quick takeaways, we’ve pulled out key PR statistics from the report’s global data to give you food for thought: https://lnkd.in/gfPGKHeC

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Breaking down outdated stereotypes in PR is crucial for our industry’s growth. In a recent PRWeek article, our Associate Director and DE&I comms lead, Christina Peach discussed the need for the industry to stop clinging to a middle-class image that no longer fits, and instead focus on the real-world perspectives and experiences that individuals from different socio-economic backgrounds can bring to the work. Read more here 👇

So many nuggets of wisdom here from some of the best in the business!

If consumer preferences change, a target audience no longer fits the bill, or if leads aren’t being generated, what do nearly all successful businesses do? They pivot and try something new.   The same applies for successful PR.   “The need to rethink how we pursue public relations for our personal, executive, and business brands has never been more critical. The signs of changes in PR were already showing before the pandemic, but the onset of the COVID crisis and its aftermath have accelerated these changes. And it’s not back to normal concerning PR – everything is different.”   For insights into the do’s and don'ts of PR in 2024, visit: https://lnkd.in/gRFnTEN7

We’ve worked on several PR campaigns that involved local stakeholders – from award winners sharing their wins to regional spokespeople offering local insights. Engaging these stakeholders can boost your campaign’s reach and local credibility, but it’s essential they have the right tools to succeed. Your local stakeholders know their regions well, but do they fully grasp your campaign’s key messages and goals? A customised media toolkit can provide them with the assets and tips they need to pitch effectively and engage with local media. Click here to read the blog and find out more: https://bit.ly/47WqXfI #HardmanCommunications #PublicRelations #StrategicCommunications #PRagency #mediatraining