The Room & Spectrum Reach are in Dallas! At his event, we discussed Television Unbound — Is CTV Finally Delivering on the Hype? Consumers are experiencing platform fatigue – chasing content over various apps, and having to shell out major money for streaming services they sometimes don’t watch. From marketers’ perspective, CTV inventory and capabilities are ascendant, yet questions continue to surface about transparency, frequency capping, and other measurement challenges. If you work in media and marketing, CTV is vital to the present and future of targeted reach at scale.
The role of media is to connect brands with their consumers. If we can do this when and where the consumer is most receptive, our clients' businesses will flourish.
1yI enjoyed the conversation and getting to know others in the industry.