The Science Marketer’s Post

#Opportunity for company builders bio! The Uruguay Innovation Hub opens a request for proposals for a bio builder Company to establish itself in our country and promote the creation of a greater number of ventures. Who can apply? Organizations or consortia with: ✅ Proven methodology and success stories ✅ Demonstrated technical, financial and management capabilities. What we offer? ✅ Non-refundable financing for your operations in Uruguay, along with a dedicated workspace. ✅ Co-investment opportunities. Why choose #Uruguay? ✅ Uruguay is a beacon of stability and progress in Latin America, a leader in democracy, quality of life and political stability, among other indicators. ✅ Our vibrant innovation ecosystem includes internationally recognized scientists. More info and call bases at https://lnkd.in/dPZc7r97 Ministerio de Industria, Energía y Minería, Ministerio de Educación y Cultura de Uruguay (MEC), #MEF, #OPP, ANII, Uruguay XXI, Laboratorio Tecnológico del Uruguay (LATU) Uruguay Innovation Hub

28.02.24 at 9.30am online Workshop organised by Kompass Gründer Zentrum - #gemeinsadeins, in collaboration with Martin Wilhelm @prinzipzusammenwachsen. Learn to define your sustainability strategy with a Matrix and in the second workshop how to create rocking social media posts. Link to register: https://lnkd.in/eKjsspYd #frankfurtstartup #frankfurtentrepreneurs #entrepreneurcoaching #socialmediamarketing #onlinemarketing

📢 Call for Proposals for World Without Hunger Conference is open now! UNIDO seeks innovative #agribusiness projects. 👩🌾 Join the Investment Forum on Day 2 at the World Without Hunger Conference (November 5-7, 2024, Addis Ababa, Ethiopia). Governments, SMEs, and startups are invited to submit proposals for projects in food security, sustainable agriculture practices, and agribusiness infrastructure. Why Apply? 📈 Increased visibility 🤝 Networking opportunities 🔃 Immediate feedback 💰 Potential funding 🌍 Contribution to Global Goals 💡 Access to resources Who Can Apply? If you are involved in a large-scale greenfield or mid-range project, or you are an #entrepreneur or a start-up with an innovative project, we would like to invite you to apply. ✍️ Submit by August 15: https://lnkd.in/dFAvQXi2 Powered by the #ACPBizFriendly Programme and UNIDO Invest in ACP Platform, funded by the #EU and the Secretariat of the Organisation of African, Caribbean and Pacific States (OACPS) #WorldWithoutHunger #EndHunger #WWHC #AWorldWithoutHungerIsPossible

📣 It's time for our monthly round-up! 📣 June has been a month filled with exciting developments, valuable collaborations, and new insights for our clients and connections. Here's a glimpse into our highlights: 📆 Events: We attended the VWV PING Conference 2024 on AI in Pharma at Knebworth House and Barns. The event explored AI's impact on the pharmaceutical industry, with standout talks from industry leaders on using AI for personalised medicine and addressing healthcare disparities. 🌐 Networking: We announced that our Founder, Lisa, has joined the Female Founders Rise community! This network of over 4,500 female and non-binary founders provides invaluable resources, funding support, and meetups tailored for female entrepreneurs. Lisa looks forward to connecting, sharing learnings, and supporting others on their entrepreneurial journey. ✍️ New blog post: In this month's insightful blog, Social Media Consultant Ellie Gadd explores how marketing can be your ticket to success in tough times. Key takeaways include the importance of visibility, nurturing relationships, and prioritising growth. Read the full blog for detailed insights: https://lnkd.in/eSZAGi2U #MonthlyRoundUp #TeamUpdates #Networking #LinkedInInsights #IndustryEvents #FemaleFoundersRise #AIinPharma #MarketingSuccess

Here’s an uncomfortable truth: FemTech and Women’s Health brands need to build trust more than any other business sector. Especially if you’re a female founder. There’s too many nay-sayers and charlatans out there to get it wrong. And it’s not just about having the science behind you. It’s not enough. You need to build trust based on 👉 science 👉 awards 👉 the right branding 👉 testimonials  👉 case studies Ethical marketing is vital. There’s no other way to build trust. ____________________ Do you want to know more about case studies? Keep an eye out for my free webinar about case studies next week.  You’ll learn what case studies are, and how they make investors & customers ‘get it’, trust & invest. Want to be sure to get the details, write ‘webinar’ in the comments. #femtech #womenshealth #CaseStudies #femalefounders #startups

Social Media is brutal. It works: I indirectly get nearly 50% of my entrepreneurs on their growth journey through LinkedIn. Yet, I often feel like I am losing out in the rat race of ever more trivial personal content. People are posting pics of their Zoom conferences. ChatGPT. I want to be different, so I only post when I have an original thought, so I post only every couple of weeks. Yet, sometimes, this is what creates real magic. This week, I got a call from a top VC who told me he had been on a similar journey and is now incorporating coaching into a curriculum for entrepreneurs they fund. Seeing the human in the asset. A genuine paradigm shift from the purely functional founder-investor relations we often observe behind the facade of the ever-accessible investor. We had one of the most inspired phone calls, sharing thoughts of experiences because we knew we were on the same page. It was a magical collaboration with someone I had only seen once or twice, maybe five years ago. At the Sustainable Aero Lab, our accelerator program, something similar happened during the past few months. Large and relevant organizations contacted us simply because they shared a similar world view. This resulted in more funding, new mentors joining, and deeper information exchange on a global level. Take away from this? It pays to be real. To share what you really think and feel. Not to please the crowds. Not to use clickbait let alone ai. Let's be real and create magic together.

What is Hilton CEO Chris Nassetta doing on LinkedIn that you may not be? What about former Tinder CEO Renate Nyborg? And what kind of content is LinkedIn prioritizing, not just today but for the future? The answers to these and other questions can be found in our new post, Effective CEO LinkedIn Strategy. We look at best practices on the platform for CEOs to position themselves and their companies as well as how to leverage LinkedIn to convey thought leadership. For example, Anastasia Volkova, PhD, cofounder of regenerative agriculture company Regrow Ag, consistently posts news relevant to her industry, while weaving in her own insights. https://lnkd.in/e4G6KtZr

Imagine you're facing heart problems. Who would you turn to for an examination? To a cardiologist, a specialist with in-depth knowledge of heart conditions, or to a general practitioner, who covers a broad range of medical issues? And which of the two could demand a higher fee for the check-up? #Positioning is crucial for startups, primarily because their advertising budgets are often constrained. This limitation means they can exert only minimal, if any, communication pressure, which makes it imperative that their communication is highly relevant and effective. #Founders often want to reach EVERYONE with their services, meaning they do not limit their target group in the hope of reaching a larger market. However, the communication message then becomes so abstract in order to appeal to everyone that it ends up appealing to no one. Therefore, it normally makes sense to identify a niche aligned with the founders' interests, where they can offer added value through their services and ensure profitability. The perfect #niche is one meter wide and one kilometer deep. After identifying a suitable niche, #startups can still employ the Bowling Pin Strategy, as discussed by Moore. This approach involves selecting a niche, establishing a strong presence within it, and then progressively targeting adjacent niches, much like knocking down subsequent pins in a bowling game. Each "pin" represents a separate market segment with its own unique value proposition, communication messages, and so forth. What are your thoughts on this? This content is from a #keynote I gave for founders last week. You can find more of the thoughts I shared in it in the latest issue of my weekly newsletter MadeMeThink. 👉 Click the notification bell 🔔 on my LinkedIn profile and subscribe to my weekly publication #MadeMeThink (see my profile) to keep up with my curated content for visionaries, innovators, and critical thinkers 👈

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