TSA’s Post

This was a new and unique campaign for the TSA team. One that we loved working on and that brought positive challenges to the team. Upon reflection, it highlighted the importance of key stages in our set up with clients ahead of any work getting underway. Such as, before beginning our journey with a new client whether that be influencer or social, there are some key questions asked up front from us. One of which is "What is the purpose of....?" Commonly the second half of that sentence is "...using influencers for your business / marketing strategy" This to many might seem simple and obvious. But getting complete clarity on the purpose behind any campaign we complete across influencer or social with our clients is extremely important! Why? Because it allows us to ensure that the approach taken from the strategy and creative to the influencer selection to content creation aligns exactly with that purpose to ensure the best results for our clients. Each and every one of our clients has a different purpose behind using influencers or social media services. If you're interested in this area or would like to know more, I'd love to connect! harry@tsagency.co.uk 📩

Have you noticed the shift in social media marketing tactics lately? 🤔 It seems the once prevalent trend of being devoid of humor in brand messages is taking a turn. Big and small brands are now embracing humor to engage their audiences effectively. The Virtue of Humor: - Burger King France stood out by sharing a clever recipe during the pandemic, setting a humorous yet thoughtful tone. - Oreo and SparkNotes are examples of brands successfully incorporating humor into their social media strategies, boosting engagement and connection with their followers. Influencer Marketing Done Right: - Timex's campaign and Zoma's strategic choice of influencers show how intricately planned influencer collaborations can yield significant returns. - Boohoo's massive investment in influencer marketing proves its effectiveness when curated thoughtfully and consistently. Embracing User-Generated Content: - Brands like Amazon, Depop, Bay Alarm Medical, and Made.com leverage user-generated content to build trust and authenticity, showcasing real-life experiences with their products. The Power of Social Media Contests: - Chipotle's viral challenges on TikTok, Royal Academy's engaging Twitter contests, and Transparent Labs' comprehensive fitness program demonstrate the enduring appeal and potential of well-executed social media contests. In today's ever-evolving social media landscape, staying true to your brand's identity, connecting authentically with your audience, and adapting to new trends remain key to a successful social media strategy. 💡✨ https://lnkd.in/d_FCpn2T

From new takes on the classic design to permission to let your space look beautifully lived-in, interior designers and influencers are hitting social media to share their go-to trends for 2024... #jaycrowleysells #atproperties

Pets as design influencers? 🐕🛋️ New survey reveals the growing role of pets in determining home aesthetics - find out more: https://buff.ly/3Mh4Y9e #interiordesign #pettrends #petlifestyle #petaccessories

Hotel staging for photography involves carefully arranging and decorating hotel rooms or spaces to showcase them in the best possible light for marketing and promotional purposes. It's a strategic process aimed at highlighting the most attractive features of the hotel, such as its design, amenities, and ambiance, to appeal to potential guests and drive bookings. Hotel staging typically involves: Furniture Arrangement: Arranging furniture in a way that maximizes space and creates an inviting atmosphere. This may involve rearranging or removing furniture to create a more open and spacious feel. Decor and Accessories: Selecting and placing decor items and accessories such as pillows, throws, artwork, and decorative accents to add warmth, personality, and visual interest to the space. Lighting: Ensuring that the lighting in the room is optimal for photography, which may involve adjusting curtains or blinds to let in natural light, as well as using artificial lighting to highlight key areas and create ambiance. Attention to Detail: Paying attention to small details such as bed linens, towels, and bathroom amenities to ensure they are neatly arranged and visually appealing. Lifestyle Elements: Incorporating lifestyle elements such as books, magazines, flowers, and refreshments to create a welcoming and lived-in feel that resonates with potential guests. Overall, hotel staging for photography is about creating visually stunning and inviting spaces that effectively showcase the hotel's unique features and amenities, enticing guests to book their stay. https://lnkd.in/gvcSHyJ8

The collaboration LUSH x Shrek, I can't keep silent about it, it seems to me like the marketing campaign of my dreams! You can buy a bath bomb that turns the water into a swamp, a slime shower gel, or just green slime. You can check out what the pop-up in London looks like for this collection here: https://lnkd.in/dSRD7sNT And here, what the entire collection looks like (and how cool the photos they made for it are!): https://lnkd.in/dNq4-wMQ I understand that Lush does not use social media, but they send out boxes to influencers (oh, I wish it were me someday!). A terribly charming video can be viewed here: https://lnkd.in/dEPSDqPh Yes, as usual, it plays on the feelings of someone who grew up on Shrek, but it's a very cool implementation! #contentcreation #creativemarketing #contentcreator #marketingcollaboration #viralcontent

🌟 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑺𝒑𝒐𝒕𝒍𝒊𝒈𝒉𝒕: 𝑨𝒊𝒓 𝑾𝒊𝒄𝒌'𝒔 𝑽𝒊𝒃𝒓𝒂𝒏𝒕 𝑺𝒄𝒆𝒏𝒕𝒆𝒅 𝑶𝒊𝒍𝒔 🌟 Air Wick has once again demonstrated the power of influencer marketing with their latest campaign promoting their new Vibrant Scented Oils. By collaborating with a variety of lifestyle influencers, Air Wick effectively showcased their products in action, driving home the benefits and appeal of their newest offering. 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑯𝒊𝒈𝒉𝒍𝒊𝒈𝒉𝒕𝒔: --𝑩𝒐𝒐𝒔𝒕𝒆𝒅 𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔:Reached a wide target audience through engaging influencer content. --𝑰𝒎𝒑𝒓𝒐𝒗𝒆𝒅 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕: The campaign led to a 39% increase in engagement rate, thanks to quality content created by influencers. --𝑩𝒓𝒂𝒏𝒅𝒆𝒅 𝑯𝒂𝒔𝒉𝒕𝒂𝒈 𝑺𝒖𝒄𝒄𝒆𝒔𝒔: Air Wick saw a significant rise in the usage of their branded hashtags, further extending their campaign's reach. This campaign is a perfect example of how strategic influencer collaborations can elevate a brand's presence and drive meaningful engagement. Kudos to Air Wick for this successful initiative! 👏✨ At Viral Candy Media, we specialize in creating impactful influencer marketing campaigns just like this. With our expertise in the entertainment and fitness niches, we can help your brand achieve similar success. #InfluencerMarketing #AirWick #CampaignSuccess #BrandAwareness #day8ofchallenge #ViralCandyMedia https://lnkd.in/eneyD5B7

Promoting small artisans involves highlighting their unique craftsmanship, authentic products, and the stories behind their creations. • Share the artisan’s journey, the inspiration behind their work, and the process of creating their products. Authentic stories resonate with customers and build a personal connection. • Collaborate with influencers, bloggers, and social media personalities who appreciate and support artisanal products. Their endorsements can reach a broader audience and lend credibility. By implementing these strategies, small artisans can effectively promote their unique creations, connect with their audience, and grow their businesses.

In this month's issue of Interiors Monthly, Ordorite feature (page 60-61), exploring how retailers can unlock additional sales with personalised marketing, by using targeting messages to boost footfall and sales. Read the full issue here: https://lnkd.in/e-qB3ZYe

https://buff.ly/3v1XO3O Explore the field of video marketing, where each frame attracts viewers, tells a story, and converts clicks into sales! Learn how using video to its full potential may increase audience engagement and ROI like never before. It's about establishing a completely different kind of connection with them, not simply about reaching them. Are you prepared to tap into the potential of video and change the perspective of your brand? #VideoMarketing #ROI