The Womb’s Post

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"Whose job is it to save marketing" says The Economic Times referencing The Womb & The Effectiveness Partnership’s seminal study into CEO-CFO-CMO levels of alignment in India. Launched at the Cannes Lions International Festival of Creativity on the 20 June, this seminal study found 36% of CEO's and CMO were very unaligned. With 50% of CEO's asserting that marketing doesn’t drive behaviour change. #marketingeffectiveness #Quantumresearch #creativeeffectiveness #creativeimpact #boardroomalignment https://lnkd.in/g7hiDSsx?

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