The Womb’s Post

Great that more on our joint study with The Womb and Times of India is coming out. 👍🏽🙏🏼 #Marketing #Business #Strategy #Effectiveness

Saturday marked the end of the world’s biggest (and longest) ever election. June 4 marks the day we will see the results from that election from India. But why is this important to the world? And why are we, The Effectiveness Partnership - a consultancy based in the UK, heading to France to the Cannes Lions International Festival of Creativity to release the results of a new survey into the relationship between marketing and c-suite among the top 100 advertisers in India? Well let’s first talk numbers: -       970 million people are eligible to vote in these Indian elections (70% of the population) -       For context 49 million people are enrolled to vote in the UK. -       i.e. the UK voter population is just 5% of the eligible voter population in India. -       India is tipped to become the world’s 3rd largest economy in the next 5 years (currently 5th as noted by the IMF) -       India has been a key growth engine for the world. According to the World Economic Forum - contributing 16% to the global growth in 2023. -       Furthermore the WEF note the country’s growth rate of 7.2% in fiscal 2022-2023 was the second-highest among the G20 countries (and almost twice the average for emerging market economies that year) Meanwhile back in core marketing territory, India took home 24 Cannes Lions in 2023 including the coveted Creative Effectiveness Grand Prix, and found themselves 10th on the Creativity Report. So, we are focusing on India - the fastest growing large economy of the world – to throw a much-needed light on all that’s good, bad, and 'struggly' that the rest of the world can learn from. And there is lots of good, some bad, and more struggling that is emerging from the data. You can hear all about it from the number one Independent Agency in Asia, Co-Founder of The Womb Communications, Kawal Shoor and Strategy Partner Manisha Sain, alongside myself playing an ‘Inglorious Bastard’ in our session on Thursday 20 June, 15:15—15:45 in the Forum, Palais. Introduced by leading voice of marketing and media in India – Partha Sinha, President of The Times Of India Group; in this WARC #CreativeImpact session. And for those of you not in #Cannes this year or not in the Palais on the Thursday – catch up on all the details in the WARC podcast.

We will present our research paper, "Advertising Creativity at the Crossroads: A Cross-National Comparison between Hong Kong and Türkiye's Advertising Industries," at ICORIA 2024 in Thessaloniki! Co-authored by Dr. Julie Bilby, Gul Sener, Safak Sahin, and Kara Chan, our paper provides practitioners with insights into the current state of the advertising industry and explores how advancements in AI and socioeconomic developments are influencing the future of creativity.  https://lnkd.in/d_HqFb_J

"What are you waiting for" is more than a lyric from one of my favourite songs. I attended the Director Roundtable organized by APIFS (Asia Pacific Institute for Strategy) yesterday and it was such a fruitful session. As a marketer, I cannot agree more with the ‘minimum viable product’ approach where you don’t wait until your product / service is ‘perfect’ to launch it (will it ever be perfect anyways?). Instead, keep up with the trend in time, talk to your target audience, do your #marketing early. If your product is good, it will sell itself eventually. If your service is good, it will sell itself eventually. Yes, but. If you do your marketing early (and correctly), they will sell right away. Sustaining your sales with your good product and service is another thing. Why wait for ‘eventually’ then? Have a great weekend!🌟 #janthelaymaninlaw

𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗦𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗕𝗲 𝗨𝘀𝗲𝗱 𝗕𝘆 𝗠𝗲𝗱𝗶𝗮 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗔𝘀 ‘𝗦𝗵𝗶𝗻𝘆 𝗧𝗼𝘆’ 𝗕𝘂𝘁 𝗢𝗻𝗹𝘆 𝗪𝗵𝗲𝗻 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗡𝗲𝗲𝗱 𝗜𝘁: 𝗡𝗮𝘃𝗶𝗻 𝗞𝗵𝗲𝗺𝗸𝗮 In his interaction with Marketing Mind, Navin Khemka, CEO- South Asia, EssenceMediacom, clarified that ‘technology’ is just a buzzword and not a game changer for media agencies to win at awards and hence his suggestion to media agencies is that one should use it as a can-do rather than a must-do as neither are all brands ready for it nor do all brands require it. Read More: https://lnkd.in/gGTGRV-u #MarketingMind #Technology #Agencies #NavinKhemka

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Perhaps the formats need to evolve for the new age! A new way of marketing is essential! Quantum Consumer Solutions: Insight & Design Strategy 🙌

#560. Interesting conversation Brijesh Matalia ! We discussed Marketing, Disruption & Careers One of the things that I recommend during my mentorship calls is to try and uncover your destination by searching on Google/ LinkedIn the profiles of leaders that you admire. The reason why this works is that, when u Google, you spontaneously search for what you are subconsciously looking for. Hence, while planning our professional journeys, we can't visualise profiles like Thought Leader, Entrepreneur or Founder. But when you Google people you admire you can identify what you are subconsciously looking for! #scaleupwithsaurabh

One week on, as I reflect upon the amazing week I spent at the Cannes Lions International Festival of Creativity, I’m grateful for the opportunity to have been surrounded by so much talent, innovation, and creativity. I was fortunate see some amazing talks from people who express nothing short of brilliance through their work.    These included: Novo Nordisk and Queen Latifa on a unique campaign focused on removing the stigma around obesity  John Legend and Chrissy Teigen at Voxmedia on building a personal brand in an authentic way  L'Oréal on AI Strategy and establishing Principles for a global brand.   This is just to name a few.   Not to mention, I was invited by Ogilvy UK to speak on a panel myself on The Life of a Modern Marketer alongside some seasoned and wonderful marketers - Shelley Macintyre, Gini Mines, Matt Buchanan and Fiona Gordon who facilitated this rich conversation.   If I had to sum up my learnings from the festival, I would say this:    🔹 Change is good and brands shouldn’t be afraid to embrace change for growth. In fact, it is this change and adaptability that is driving growth. Whether that be adopting AI for customer focused solutions, optimising social channels and new digital platforms for better targeted campaigns and ultimately using new technology to solve real life problems. Marketeers have the means to drive not just reputation gain, but true business impact.   🔹 We also have so much at our disposal now as marketeers. Our work can only elevate from here, as we serve our consumers in better ways, every day.   🔹 The future of our industry is bright. Cannes Lions reminds us of that. It sets the benchmark for what original and impactful campaigns look like and it inspires you to aim higher as a marketeer. I can’t wait to begin implementing these learnings in our daily work at Zurich.    Until next year Cannes! #canneslions2024 #cannes2024 #marketing #digitalage #innovation Daniele Calderoni Zurich Insurance

Inside Agency Life: A Marketing Session At the Indian School of Hospitality, our Founder, Ruhani, and our Operations Head, Shagun led a session, offering students an insider’s perspective on how agencies operate. From identifying brand needs to developing tailored strategies, they shared key insights on delivering impactful results. Excited to have shared our experience and knowledge with these students, eager to witness their growth! #BrandTalk #AgencyInsights #Marketing101 #FutureLeaders