The Wonki Collective’s Post

Join next week's WEBINAR to learn more about shoppers who look for 3rd-party certifications, why certifications matter to food retailers and insights into how associates at all levels can promote sustainability through certified products. REGISTER: https://ow.ly/JxmF50RcGeG #foodretail #grocery #supermarket

The Coca-Cola Company’s MagiCan Campaign Turnaround In 1990, Coca-Cola embarked on an innovative marketing stunt called the MagiCan campaign, aiming to surprise consumers with cash prizes hidden in soda cans. However, technical glitches led to public safety concerns and negative media attention, putting Coca-Cola's brand #reputation at risk. Acting swiftly, Coca-Cola withdrew the #campaign, issued a public apology, and committed to ensuring customer safety and satisfaction. This quick and transparent response helped mitigate potential damage to their reputation. Decades later, Coca-Cola remains a dominant leader in the global beverage industry, showcasing the enduring power of strong brand equity and the importance of effective crisis management. 💡 𝐓𝐡𝐞 𝐤𝐞𝐲 𝐥𝐞𝐬𝐬𝐨𝐧 𝐡𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐜𝐞 𝐨𝐟 𝐚 𝐪𝐮𝐢𝐜𝐤 𝐚𝐧𝐝 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐭𝐨 𝐚 𝐜𝐫𝐢𝐬𝐢𝐬 Coca-Cola's immediate action to address public concerns demonstrated how prompt crisis management can preserve and even strengthen a brand’s reputation in the long run. Coca-Cola’s experience emphasizes that facing issues head-on and prioritizing consumer trust can navigate a brand through turbulent times and secure its position as an industry leader. #brandmanagement #crisiscommunication #customertrust #CocaCola #publicrelationsagency

Do you know what's coming next in packaging? the people in the know at Kraft Heinz, Premier Foods, Unilever, Jordans Dorset Ryvita, McCormick & Company, Tilda® | B Corp told us what they think and if you let me know what you think too, our client will let us share the report with you....they are nice like that. What's next in packaging? Where is the industry heading? What do the FMCG industry think consumers want? Will we still be putting EVERYTHING in a pot for 2025? We are conducting some research with industry leaders at the moment on food packaging and what will be the next big thing. Kraft Heinz, Premier Foods, Unilever, Jordans Dorset Ryvita, McCormick & Company, Tilda® | B Corp and others have all had their say, but we want a few more to really make sure we are on the right track especially from the smaller and mid size food companies. Drop me a comment or a DM if you want to take part. #packaging #suppychain #foodsupplychain #insights

Remember to sign up to our session on the ESG landscape and its impacts on the food and beverage industry in North America and Europe. See you on Wednesday! #esg #conference #foodandbeverage #trends #business #sustainability #sedex

Our latest Annual Report is now available, from which you can see a summary of the Federation's activity over the previous year including growing our membership. We welcomed new full member Grupo Bimbo UK and returning member Allied Bakeries | part of Associated British Foods plc plus associate members PACE Steel Belt Systems, Applied Computer Vision, Newsmith Stainless Limited and Rademaker BV. We'd like to thank all those that supported our activity over the past year - including our committee members, across Technical, Sustainability and Health & Safety, our Chairman and Board who provide strategic insights into the issues the industry faces, and guidance to address these challenges, and our strategic partners. Sharing experiences, learnings and best practice is a key part of ensuring the Federation is working effectively, and collaboration remains core to everything we do. You can read more in our Annual Report below... #annualreport #lookingback #foodanddrinkindustry #bakingindustry

Diageo and PA Consulting are trialling a 90% paper-based bottle for its Johnnie Walker Black Label scotch whisky, suggesting that it could emit 47% less carbon than standard glass solutions Click here to read: https://lnkd.in/erHgWBGX To get access to exclusive premium content, become a Packaging Europe member: https://lnkd.in/em_Jz4_Q Follow our hashtag to stay up to date with the latest packaging news: #PackagingEurope

"I don’t think this is the end of this traceability discussion around food." Matt H. of The Raley's Companies shares insights from the grocer’s journey to FSMA 204 compliance. 🔹 Enhanced Traceability: The FSMA 204 rule will allow faster identification and removal of potentially contaminated food from the market, ensuring a safer food supply chain. 🔹 Complex IT Integration: Raley’s is undertaking a significant overhaul of its IT systems to meet compliance, integrating end-to-end product traceability across their operations. 🔹 Supplier Readiness: There is a massive effort in vendor communication and outreach to ensure suppliers are prepared to pass the necessary traceability information. #GroceryTrends #Innovation #Sustainability #RetailTech #CustomerExperience #grocerydrive #Grocery Dive into the full article for more! 👉 https://hubs.li/Q02Ht1BQ0

Kraft Heinz and creative agency Fitzroy | Part of United Playgrounds have joined forces to tackle food waste 🤝🍅 Here’s why we love Heinz’ latest campaign: 🕰️ Timeless – By spanning multiple eras, from the 1920s to the present day, it effectively communicates the enduring nature of the brand. 🌍 Tackles a global issue – Food waste is a growing problem, and Heinz’s proactive approach to addressing it demonstrates a commitment to making a positive impact beyond selling food products. 💭 Inspiring – Heinz encourages customers to rethink their own relationship with food and consider how small changes, like adding a dollop of ketchup to leftovers, can make a big difference. What’s your favourite leftover to dip in tommy k? #advertising #adcampaign #sustainability #inspo #ithastobeheinz

The company produces and distributes a wide range of carbonated soft drinks, non-carbonated drinks and packaged water sold under trademarks owned by PepsiCo. PepsiCo brands produced and sold by the company include Pepsi, Seven-up, Mirinda Orange, Mountain Dew, Tropicana Juices and many more. Follow justarchon for financial insights. . . . #financialnews #justarchon #justarchonnews #ja #financeinindia #financeindia #finance #newsindia #dialynews #dailyinsights #dailyupdates #vedanta #globalcompany #companyvaluation #indiancompany

If you produce fabulous food and/or drink in the South West of England, why not start 2025 off with a 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻 and enter our Product awards, you only have 𝟭 𝗺𝗼𝗻𝘁𝗵 𝗹𝗲𝗳𝘁 to enter phase 1! Here are 𝟱 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗲𝗻𝘁𝗲𝗿: 🥇It's a 𝗚𝗥𝗘𝗔𝗧 Marketing Tool! – all award winners receive certificates, digital logos and the option to order metallic printed labels to promote their success and make their products standout from the rest as award winning. 🥃 Winning a Taste of the West Award conveys the 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗽𝗿𝗼𝘃𝗲𝗻𝗮𝗻𝗰𝗲 of your product to consumers. 🍨 Taste of the West will help 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 – all award-winning products will be listed and promoted on our website, and often feature in articles and press. ✏️ Receive 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 – all entrants will be sent an objective evaluation about their product(s) from professional and experienced judges. 🥂 It’s 𝗙𝗥𝗘𝗘 for Producer Members – All producer and wholesale members of Taste of the West can enter at least one product free of charge. If you're not yet a member or aren’t sure what type of member you are, please call us on 01404 822012 or send an email to awards@tasteofthewest.co.uk. 🔗Click here to enter today: https://lnkd.in/gatCZH6c