The Advertising Club ’s Post

Is it time for an alternative take on brand identity? “An increasing number of brands and businesses feel pressure to present a positive public image and fear backlash and scrutiny. Almost two thirds (62%) of PR and marketing professionals questioned said they felt brands are expected to be perfect and never make mistakes. And yet, some brands do it anyway and embrace the backlash” Leila Nithila-George, Creative at Amplify, and Gen-Z ad expert, tells Creative Review why some brands, like Oatly, are flipping the switch and being authentic, showing the good, the bad and the ugly. It's a refreshingly unorthodox strategy in harnessing brand authenticity during an era marked by heightened scrutiny and cancel culture. Read the full article in Creative Review here: https://lnkd.in/eXTrssYX #opinion | #culture | #genz | #creativereview

In the fiercely competitive landscape of the health food market, where thousands of new brands sprout every day, the challenge of standing out and winning over health-conscious consumers is a daunting one. But amidst this, there emerged a brand that dared to be different. What set UPSIDE apart was not just its innovative products but the whole approach to branding that we at Thinking Partners created. Watch the video to know more. Sachin Vyas @shwetavyas we are glad to be an integral part of this. #thinkingpartners #digitalmarketing #adagency #advertising #pacakging #branding #brandidentity #adagencypune #creativity #casestudy #brandcasestudy

Much like the fate of the neglected potato, an unadvertised brand faces the risk of becoming irrelevant and, eventually, discarded. In the competitive marketplace, visibility is key, and without it, even the most promising brands can wither away. However, if that same potato is used in a creative and thoughtful manner, it transforms into a variety of delightful dishes. Similarly, strategic and well-crafted advertising can breathe life into a brand, unlocking its full potential. chamsglobal.com +91 97 44 44 11 22 #companybranding #brandingcompany #ChamsGlobal #BrandTransformation #BrandingExperts #ChamsBranding #MustHaveMagic #ChamsMarketing #IntegratedBranding

Ever wonder why some brands feel like close friends? It's all in the storytelling. A great brand story speaks to the heart, not just the mind. ✅ Think of Coca-Cola. Their brand story emphasizes that their soft drink is more than just a beverage; it symbolizes joy, connection, and optimism. ✅ Then there's Dove. Their brand is all about natural beauty, self-esteem, and empowerment. Many more brands have stories that help people connect with them. Now Your Turn: Share a brand story that resonated with you. What made it stick? The Coca-Cola Company Dove #branddesign #brandidentity #brandpositioning #branding #brandingandmarketing #marketanalysis #marketing #brandexperience

Can you guess the Coca-Cola brand in the shadow? Here's a hint: It's known for its bold taste and iconic tagline '𝗧𝗮𝘀𝘁𝗲 𝘁𝗵𝗲 𝗧𝗵𝘂𝗻𝗱𝗲𝗿' Comment your guess below! #GuessTheBrand #CocaCola #TasteTheThunder #BrandTrivia #EngageWithUs #FunChallenge #IconicBrands #BoldTaste #BrandGuessingGame #Innovation #Branding #Marketing #CustomerExperience

Can you get good, fast and cheap ? Well it depends what « good » means. Research Report ? Or Business impact ? This case study is unique: a rare case when a client has accepted to share learnings from a market failure ! Enjoy the short PRS IN VIVO video 😊

Over the last decade, our industry has seen a shift towards a culture of Cheaper & Faster research where brands look to minimize costs and maximize speed 📉⏩ Driving an explosion of tech-led agile tools and DIY platforms to help brands ‘fail fast’ in order to move forward 🚀🔧 While a ‘Fail Fast’ approach presents many advantages for marketing touchpoints (e.g., digital media) where content can be ‘Posted & Pulled’ within seconds 📲🕒, when it comes to packaging, with its complex and costly production process, the effects can be DISASTROUS 💥📦 Watch this teaser to learn what happened to Vrai yogurt in 2021 and click here to get access to the full presentation 👉 https://lnkd.in/eg4rNG3T #MarketResearch #Packaging #FMCG #casestudy #PRSINVIVO #falseeconomies

On my topic of dairy and alternative milk recently, Oatly’s ad campaigns have gotten theatrical! In the world of Parisian street murals, there's a strict rule: no product or logo displays. But Oatly really said “challenge accepted” with this ad! "Oatly Takes Street Ads to a New Level of Creativity" In the world of Parisian street murals, there's a strict rule: no product or logo displays. But Oatly embraced this challenge with flair! Their latest ad campaign cleverly uses strategically placed objects and forced perspective to craft unique and unforgettable ads, all without breaking any rules! Well played! #Branding #Marketing #Oatly #Advertising

Did you know that "Coco-Cola" is the second most widely understood term in the world, after "OK"? 🌍 This iconic brand has not only dominated the beverage industry but has also become a masterclass in brand storytelling and marketing strategy. Their secret? Consistency, emotional connection, and innovation. As marketers, we can learn a lot from Coca-Cola's journey: Consistency: Maintain a consistent brand message and visual identity. Emotional Connection: Connect with your audience on an emotional level. Create memories, not just ads. Innovation: Stay ahead of trends and continuously innovate to keep your brand relevant. Let’s take a page from The Coca-Cola Company-Cola’s playbook and strive to make our brands not just known, but loved. 💖✨ #Branding #Marketing #Storytelling #Innovation

Food and drink fads come and go - quickly - and inevitably, many new products and brands follow. But when the fad dies, what happens to those brands that haven't planned for the future or developed a loyal brand following? We ask agency experts how brands can look beyond the fad and plan for the long term - thanks to Jess Lloyd of Hill Holliday, Mike Khouri of tactical., Kapsner of Periscope, Tom Ghiden of JOAN Creative, Louisa O'Connor of Seen Presents, Ella Britton of Behave, Wander Bruijel of Born Ugly, Flora Joll of BMB Agency, Mark Christou of CBX, James Kirkham of ICONIC, Franziska Duerl of Jung von Matt, Read it here: https://lnkd.in/dsqFPpRZ #marketing #brandpositioning #brandloyalty