Advertising Research Foundation (ARF)’s Post

British advertising magnate David Mackenzie Ogilvy once said some very wise things. Please let me know what your thoughts are. Share it and leave a comment below. #MarketingWisdom #DavidOgilvy #AdvertisingGenius #MarketingStrategy #BusinessInsights #AdIndustry #BrandBuilding #MarketingLegends #LeadershipThoughts #MarketingQuotes

British advertising magnate David Mackenzie Ogilvy once said some very wise things. What are your thoughts? Share and leave a comment below. #MarketingWisdom #DavidOgilvy #AdvertisingGenius #MarketingStrategy #BusinessInsights #AdIndustry #BrandBuilding #MarketingLegends #LeadershipThoughts #MarketingQuotes

Summing up: Ethics, professionalism and culture are 3 core pillars to running any advertising agency. What makes an agency successful? Hunger to do things differently, do only what you're getting paid for and keep employees happy by giving them opportunities to grow.

Lovely Read! Fundamentals of good governance outlined. I had questions on the "Discipline" section. Is it outdated or have we placed a lesser importance on being professional?

Great thought and great post. Each and every single word of this article should be considered as Bible to run the agency business ♥️

Has to share this: a). This is a summary which every creative business owners in this world should frame & keep it b). It's not knowledge its a knowledge you have seen in the working. So i believe in every single word written in this article Read it! Read it again!! Read it Everyday!!! (Thats for me & my fellow agency owners across the world)

A twist in Take #Favoritism #Bias #Cronyism #Prejudice #Discrimination #Partiality #Unfairness #PreferentialTreatment are found everywhere in varying degrees. Tolerating inefficiencies often stems from these issues. Years ago, when I was a Product Manager, someone gave me an old, folded photocopy of a sheet n I managed to read it and realized that the principles suggested for running an ad agency apply to any organization. Focus on hard work and honesty to boost productivity and earn clients' trust. Keep the workplace fun and relaxed, as a positive atmosphere helps creativity. Hire and promote talented people, choosing leaders who are ethical, creative, and good decision-makers. Encourage teamwork and open communication, avoiding strict hierarchies to build independence and loyalty. Lastly, put a high value on creativity and quality work, making sure that everyone does their best and follows professional standards.

The wisdom here is undeniable. Like How To Win Friends, it's timeless, identifying the elements of the shared human experience that help teams win. Also of note... Aside from one or two cultural updates, this could equally be called How to Run Any Business. Or any team. These principles will apply to any team regardless of what field you're in, or where you are on the leadership ladder. Here's a summary of its most powerful insights: -Hard work never killed a man. "The harder our people work, the happier and healthier they will be." -"No phonies or zeros. Our offices must be headed by [people] who command respect." This requires high standards, strength of personality and morals, commitment, and "a streak of unorthodox." -"The key to success in management lies in this concept of PARTNERSHIP." -"Senior [leaders] have have no monopoly on great ideas. Nor do Creative people." -"Don't be a hermit." Don't summon people. Go to them. -The Creative function is the most important. Heas of our offices should not relegate key creative people to positions below the salt. "They should pay them, house them and respect them as indispensable Stars." -"In all our departments, our top people must instill a healthy discipline. Due dates must be met. The staff must arrive on time. Telephones must be answered politely."

The best advice from the Master!

Practices we can all learn from.