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The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.
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Wrap up a day of groundbreaking insights at the Creative Effectiveness conference as we celebrate the winners of the ARF David Ogilvy Awards! 🏆 Don’t miss this unforgettable evening, honoring the best ad campaigns of the year. Join us as we toast to the future of advertising: thearf.org/ce-doa24 #ARFOgilvys
Join us on Sept. 17 for an exploration of virtual influencers, the complex relationship between advertising and a company’s stock price, and a deep dive into the emerging world of the #metaverse. Plus, participate in a dynamic Q&A with our expert panelists! bit.ly/ARF091724
What are the opportunities and risks of using #AI in advertising and marketing research? This report on AI, prepared by the ARF’s research team, recommends using AI for several specific tasks in the research process: https://ow.ly/HKUb50T4zBC #AI #GenAI #LLMs #advertisingresearch
How do your peers assess marketing and advertising performance? Take this short survey by Marketing Science Institute at the ARF to find out. It's goal is to understand the current and future of marketing performance measurement. Benchmark your own practices by completing the survey: lnkd.in/ea2upTed #marketing #advertising #marketingresearch
Join us in NYC for two member-exclusive workshops on how AI can be leveraged within the marketing and data science landscapes. Both workshops combine presentations, hands-on activities and focus on how to utilize LLMs to analyze example datasets. Register & learn more: bit.ly/ARF090424
Take the first step towards achieving your professional aspirations and learn how the NYU School of Professional Studies/ARF Certificate can help you get there. Join our virtual Open House to meet the instructors, connect with recent graduates, and learn about our cutting-edge course content. Learn more & RSVP: bit.ly/NYUARF091024
The latest ARF DASH Study shows that 6% of US households watch TV without a TV set. Is it time to redefine “TV Households” for the #CTV era? Find out more in the latest edition of #TV Deconstructed: https://lnkd.in/euv8ddUR #AVOD #SVOD #streaming #OTT #mediaresearch
On this episode of CultureConnect, we discuss the challenges, opportunities, and ethical considerations of integrating #AI into research methodologies. Hosted by Janelle A. James, SVP Ipsos UU. Find it wherever you listen to podcasts: ow.ly/rLIV50SYErf #GenAI #LLMs #advertisingresearch #methodologies #research #podcast