Bracken’s Post

George Tannenbaum sums up what I ranted about on a couple of groups succinctly. Content marketers and writers often face the challenge of responding to an unreasonable demand for a "test assignment" that amounts to you writing an article for an outlet and not getting paid for it. But what's even sneakier is asking for something that is considered much more valuable in marketing -- a customized strategy for a business. I confess that I've made the mistake of falling for this and so was forced to learn the hard way. I now nip it in the bud. This is how the scenario typically plays out: A business owner one is connected to on LinkedIn or who connects to you, sometimes citing a mutual friend or business you've worked for, sends a nice message and asks for a call. In the course of the call, they talk about their business and their marketing/content challenges. Sometimes they'll go one for a couple of hours and conclude by asking for you proposal. Writing up that proposal takes another 45 minutes, sometimes longer if it includes a plan to overhaul a whole site, as well. You want to show you understand what they need and give them a plan you will get paid to execute, so you put in that time. When they get your proposal, they suddenly remember that they have no money to spare for marketing at all. Were they truly expecting you to do this work for free? Maybe not, but they did manage to manipulate you into give them a tailored strategy for which other consultants would have charged them thousands of dollars. Now here's the reason why all of us have to refuse to play with this unreasonable demand. You don't go to a party planner and demand a plan for your party without paying for the services. You don't go to an architect and demand drawings tailored to your needs without paying for the person's time and skill. You don't get to book a free consultation with a psychologist as a test without paying for that session. Marketers are also professionals who draw on their skills and experience and should be compensated for their time accordingly.

Lets recap on the capabilities of the impressive Baty Venture FV. In this video, our Business Development Director, Geoff Jackson, walks you through its advanced, all-in-one inspection features and demonstrates how it can enhance your precision measurement processes. #BatyVentureFV #PrecisionMeasurement #InspectionTechnology #ProductDemonstration #AdvancedFeatures

A critical way to boost enterprise growth is to Integrate Design Thinking within the companies research. One way businesses can leverage scientific research and innovation is by integrating design thinking into the DNA of their organizations. Engage multidisciplinary teams in collaborative, user-centric approaches that combine scientific research with empathetic problem solving. The resulting products will not only embody cutting edge technology, but will also resonate deeply with users. My input was just featured on Forbes. 3rd feature this month! Love contributing to such an esteemed journal. Keep an eye out as we solve complex problems with #designthinking !

Curious about Verdane, who we are and what we are doing? Ever heard about a “Dr Alban strategy”? Check out this podcast episode with our managing partner, Bjarne Kveim Lie! 

Watch on YouTube. UC Today’s Kieran Devlin speaks to Scott Hix, CEO and Founder of Avocor. In this session, we discuss the following: The origin of the acquisition Plans for growth and market expansion moving forward How the acquisition will impact new and existing Avocor customers Thanks for watching, if you’d like more content like […]

For all those asking about the recent acquisition of Avocor, hear it straight from Scott Hix himself! 🗣️ Scott dives into what this acquisition from AUO means for the future of Avocor, the exciting opportunities ahead, and how we’re set to continue driving innovation in the display industry. 🚀 🎥 Check out the interview to learn more about what’s next for us at Avocor! #Innovation #Growth #Avocor #DisplayTech #FutureForward #Leadership

Mark your calendar for this important B2B growth planning webinar.

Ursheet P. from Mayfield Fund message to early founders: Don’t try to do it all on your own. You can get to scale faster, cheaper, and more efficiently through partnerships, collaborations, and outsourcing. Focus on your core capabilities and look externally to execute on scalability. #synbiobeta2024

Meeting investors', buyers', and sellers' goals isn't easy. Bonum's Chief Business Officer Neela Patel offers advice on how to negotiate a winning deal that leaves all parties positioned for success. Check out her insights in the Spring 2024 Issue of Drug Discovery World, starting on page 62: https://lnkd.in/gjdARyER

As you may be aware Progeny acquired The Fry Group in 2023. I am delighted to announce that the transition is now complete and that The Fry Group (Belgium) SA is now Progeny (Belgium) SA. Very exciting times ahead for all of us throughout various jurisdictions across the world, especially here in Europe. For more information, please don’t hesitate to get in touch !! #progeny #progenybelgium #delightingclients #financialplanning #sustainableinvesting #taxefficientinvestingbelgium #taxefficientinvestingeurope #wealthmanagement