Pezhman Dashti, C-Store Broker’s Post

🛒💡 Noticed more deals on your favorite snacks and drinks lately? Companies like Coca-Cola and Kraft-Heinz are stepping up with value-packed products and special promotions to help budget-conscious shoppers! From bundled soda deals to economical chicken patties, quality and taste don't have to break the bank. 🍔🥤 🥤 Coca-Cola: Enjoy savings with bundled soda deals. 🍗 Kraft-Heinz: Try their budget-friendly chicken patties. 💲 Stretch Your Budget: Discover how these companies are making it easier to save. 👉 Want more affordable shopping tips? Subscribe to our channel and share your best budget-friendly finds in the comments! #budgetshopping #KraftHeinz #AffordableLiving #shoppingtips #fooddeals #smartshopping

Consumers have had enough with high prices and food and restaurant brands are feeling it. After years of high prices and shrinking product sizes to keep prices inline, the question is will consumers come back? Or has this been going on so long have new consumer habits been formed? This The Wall Street Journal article by Jesse Newman and Heather Haddon points out some of the attempts to win back customers like "Star Wars themed Oreos" or the return of McDonald's $5 menu but all of these are temporary fixes. Moving forward brands need to understand how habits have changed. Is Starbucks more of a treat versus the ritual it once was? Is the Private Label rice puff cereal a good enough alternative to Rice Krispies? It will be interesting to watch how consumers react. If special-offers or discounts don't win your customer back, understanding the role your product plays in the life of your customers will help. Ethnographic research allows you to see how your audience lives with your product (or its alternatives) will help you identify a path forward. #fmcg #cpg #food #inflation #research #brand #marketing #ethnographicresearch

When walking down the aisle of Whole Foods Market, does anyone think to themselves as they buy a product "Buying this product will result in a velocity turn for the brand". Sometimes when I buy single serve beverages that are on sale, I will load up 5-10 into my cart and then think of the data behind my purchasing decision. OR am I just a nerd? Stephen Gaither Matt Matros Mark A. Samuel #cpgindustry #sales #wholefoodsmarket

It’s fisticuffs in on-the-go as coffee chains, bakeries and fast food move to the suburbs for a bust-up with supermarkets and c-stores Read the full 2023 category report here:

This is why it's necessary to support small chocolate companies that have transparent supply chains and pay cocoa farmers livable wages. Learn more about how the chocolate industry can do better in episode 22 of our podcast, featuring Tim McCollum of Beyond Good: https://lnkd.in/eSBJ6Bia

Good picture of the chocolate range mix within the FMCG industry

The market control in chocolate is real.

It’s very interesting how 90% or more of consumers worldwide probably do not know any of the three companies depicted below. However, some of those three are present in at least one daily product consumed in any worldwide household.

What’s going to drive c-store sales in 2024? According to Circana, grab-and-go options and beverages will be the primary categories driving sales this year. Knowing this, c-stores should ensure they are promoting those categories at the pump. Order-at-the-pump technology, like DX Market™ powered by GRUBBRR®, makes it convenient and fast to order food and beverages while filling up. Read more about what will drive sales in 2024 at: https://brnw.ch/21wFW4X Learn about the technology that drives sales at the pump at: https://brnw.ch/21wFW4W #CustomerExperience #OrderAtThePump

Want to save money by eating only pasta bought from the grocery store? 🍝 better learn how to make them 👨🍳 In this blog article, let's check the price evolution of a Romanian brand of pasta: https://lnkd.in/dYxevNiq Do you want more insights to save money on each grocery shopping? Use Promoscore!