The Cup Collective’s Post

♻️ Recycling is an essential part of making our everyday lives more sustainable. The fibres in every single-use paper cup can be recycled up to 25 times. 🌍 Paper cup recycling holds incredible potential for carbon reduction, with studies revealing a 68% reduction in carbon emissions compared to the traditional model. The Cup Collective is bringing together some of the biggest businesses in Europe to make paper cup recycling happen at scale. Follow us to stay up to date on our exciting future plans, as we aim to recycle at least 5,000 tonnes of single-use cups in the coming years across Europe. That's a lot of coffee cups! #thecupcollective #everycupcounts #nocupleftbehind #therecyclingrevolution #recycling #circulareconomy