THE DIGI FAIRY’s Post

Another collab mistake I used to make: Partnering with the wrong brands. And it took me a long time to learn the reason why was because I didn't align with their values. 🤷♂️ It's crucial to collaborate with brands that resonate with your own style and audience. When you do, magic happens! ✨ You'll not only love what you're promoting, but your audience will sense the authenticity and be all in. 🥂 So, who's ready to elevate their luxury game? 🙋♀️ Shop Lunar's favorite brands and let's make every collab a win-win! 🌟 #LuxuryLifestyle #BrandCollab #ElevateWithStyle, #GlamourGoals, #NYCChic, #FashionIcon, #EleganceInEveryday, #HighEndLiving, #StyleInspiration, #LuxuryBrands, #OpulentLife, #TrendyLiving

We’re thrilled to share that Jackie Aina, a leading beauty and lifestyle influencer, has announced a groundbreaking collaboration with Crown Royal in a brand integration on the TV show Extra! 🌟 This marks a significant milestone for Forever Mood, Jackie’s renowned lifestyle brand, as it introduces their first-ever product collaboration. The star of this exciting partnership is an exclusive blackberry scented candle, designed to capture the essence of both Jackie Aina’s signature style and Crown Royal’s sophisticated allure. This luxurious candle is not just a product; it’s a sensory experience that embodies the elegance and richness of Crown Royal whisky, seamlessly integrated into Forever Mood’s distinct aesthetic. Why is this collaboration so special? The collaboration between Forever Mood and Crown Royal represents a perfect synergy of beauty, lifestyle, and luxury. The blackberry scent is thoughtfully crafted to evoke the same depth and complexity as the whisky it’s inspired by, delivering a full-bodied fragrance that enhances any space. Jackie Aina’s commitment to beauty and quality is evident in every aspect of this collaboration. This unique candle not only showcases her personal touch but also highlights how brand collaborations can create meaningful and memorable experiences for consumers. Catch the full product placement on Extra to see Jackie Aina and Crown Royal’s collaboration in action. We’re excited to see how this innovative collaboration resonates with both brand enthusiasts and lifestyle aficionados alike! https://lnkd.in/gvu7B32H #BrandIntegration #ProductPlacement #JackieAina #ForeverMood #CrownRoyal #Lifestyle #Luxury #Collaboration #ExtraTV #Innovation #productplacementlosangeles #productplacementnewyork #productplacementlondon #entertainmentmarketing

𝗟𝗨𝗫𝗨𝗥𝗬 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: 𝗔𝗡𝗡𝗔 𝗠𝗨𝗦𝗜𝗞𝗛𝗜𝗡𝗔 Anna Musikhina, Global CDO at Lancôme, shares with us what the new Luxury category at the Cannes Lions International Festival of Creativity represents and the message it sends.  She also provides her perspective on the role of creativity in luxury marketing and the importance for luxury brands of designing journeys across different touchpoints in line with their customers’ habits. #PublicisLuxe #CannesLions2024 #Luxe #Luxury #Creativity #Publicis

Join us at our live talk at @colombiamoda_oficial @inexmoda 📅 Thursday, July 25th 🕑 2 PM 📍 Teatro Metropolitano, Medellín Dive into the future of brand strategies with us as we navigate the evolving communication landscape and the end of monoculture. Discover how brands can tap into the zeitgeist and turn engagement into sales. We’ll share new frameworks and compelling case studies to help your brand thrive. Don’t miss out—see you there? #FashionBusiness #CulturalStrategy #BrandStrategy #GrowSales

Mika Singh joked about not getting a Rs 2 crore watch at Anant Ambani and Radhika Merchant’s wedding, where close friends received luxury gifts. However, he shared that his payment for performing was generous enough to last five years. Mika also highlighted how wedding performances have become highly profitable for artists. Celebrities like Shah Rukh Khan and Ranveer Singh reportedly received Audemars Piguet watches worth Rs 2 crore. Looking to boost your startup's visibility? Startupsmedia offers customized promotions to elevate your brand. Reach out today! #startupsmedia #MikaSingh #AmbaniWedding #LuxuryGifts #EntertainmentIndustry

Born in the USA, Embraced Globally: The Rise of Celebrity Brands (Part 1) Celebrity brands have exploded in popularity in recent years, transcending geographical boundaries. The idea that celebrities, whether movie stars, musicians, or royalty, epitomize, endorse, and “stand” for products is not new. However, the concept of an actual brand built by and around the celebrity itself and the accompanying evolution of a dedicated segment spanning premium and luxury brands is relatively new. As the global marketplace continues to add celebrity brands, we are seeing new versions despite negative press and some apparent “celebrity brand fatigue.” As is often the case with emerging trends and resulting new segments, this industry has ridden a popularity wave towards a certain saturation level and faces the need to adapt and reinvent itself continually. This report analyzes the reasons behind the rise of this phenomenon, explores the common strategies employed by successful celebrity brands, and gives a preview of their future and evolution. Download Part 1 of the full report by visiting: https://lnkd.in/dfBNbNmR #CXG #CX #customerexperiencegroup #customerexperience #industryreport #report #thoughtleadership #celebritybrands #celebrities #luxury #luxurybrands

What’s Behind Lusozl? The Story That’s Yet to Be Told One of the most captivating aspects of Lusozl is the mystery surrounding it. Unlike most luxury brands that openly showcase their history, products, and values, Lusozl takes a more subtle approach. The brand has chosen to reveal only fragments of its vision, sparking curiosity and excitement among those who encounter it. Every detail feels deliberate, leaving the audience wondering: what is Lusozl really about? #lusozl #luxury https://lnkd.in/dtQYS9ru

In 2024 we partnered with DOLCE&GABBANA Beauty to bring the magic of FFFACE.ME AR Mirrors to their exclusive events worldwide and retail experiences across the USA. From New York to Seoul, together with DOLCE&GABBANA Beauty, we launched 15 exclusive AR Mirrors that gave a fresh outlook on innovation in luxury. Each AR Mirror showcases the five iconic makeup looks from DOLCE&GABBANA Beauty, while seamlessly engaging the audience, making branded content creation as effortless as a glance in a mirror. We are proud to continue our collaboration in 2025 elevating beauty with technology globally. #brandedactivation #ar #armirror #innovations #dolcegabbana

Two crazy things in one ad: Dolce & Gabbana x Stabilo pens and an eye-catching manipulated reality. While I like the technology realization, luxury Stabilo pens are overdone. What's your opinion? Drop it in the comments. 👇 Thanks! But here is the marketing view on why collaborating with a luxury brand can create a mutually beneficial partnership: ▶️ 𝗘𝗹𝗲𝘃𝗮𝘁𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗜𝗺𝗮𝗴𝗲: Luxury partnerships enhance both brands’ prestige and appeal. ▶️ 𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗥𝗲𝗮𝗰𝗵: Gain access to new, affluent audiences and cross-market opportunities. ▶️ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘆𝗻𝗲𝗿𝗴𝘆: Co-develop exclusive products and compelling stories that drive engagement. What do you think about these partnerships? Also here, leave your feedback in the comments. If you want to keep updated on the latest #Innovation in #Marketing, follow me. And if you want to see more manipulated reality ads, take a look at the content I have already posted.

Reimagining Tradition for Modern Collectors In today's evolving cultural landscape, younger audiences seek more than just products—they value heritage, craftsmanship, and active brand engagement. This shift fuels a "Collector" or "Trading" mindset, pushing brands to rethink ownership concepts and build deeper connections. Collaborations bridging different worlds, like Pharrell with Louis Vuitton or Palace with Wedgwood, pave the way for new traditions. Platforms like Subdial and Silverpine show how trading and fractional ownership reshape luxury. Curious about the rise of the collector mindset? Check out the full article on our website for insights into how brands can connect with this generation of discerning enthusiasts. Full article: https://lnkd.in/deAwWT2j #CraftingStories #ShapingSpaces #Creatingfans