The Drum’s Post

Diving into 2024's best travel loyalty solutions isn't just about the latest trends — it's about their proven impact on retention and engagement. With most consumers preferring brands with rewarding loyalty programs, the question isn't if you should adapt, but how. Uncover the essential loyalty solutions redefining travel this year, and learn how they can drive your organization forward. Elevate your loyalty approach: https://bit.ly/49Elmd0 #TravelLoyalty #CustomerRetention

Our latest travel loyalty program survey found that 53% of consumers prioritize sustainability when booking travel, while 60% of brands experienced reduced churn and higher retention rates after implementing sustainability initiatives. Brands must adapt and embrace sustainability as a core value proposition as consumer preferences continue shifting. By integrating sustainability initiatives into loyalty programs, brands can attract new customers and foster long-term loyalty and trust with their existing members. Read more about what’s driving travel loyalty in 2024 in our new report, The Role of Loyalty Programs in the New Value Economy. https://hubs.ly/Q02jHWV80 #loyaltyprograms #travelloyalty #hospitality #travelloyaltyprograms

arrivia reveals insights into the psychology of travel, showing that 80% of consumers plan to travel within the year, driven by emotional desires for relaxation, adventure, and reconnection. Understanding these motivations can help businesses enhance their travel offerings and marketing strategies. Learn how tapping into the emotional and social drivers of travel can eliminate planning barriers and foster customer engagement. Discover more on Arrivia's blog about leveraging travel psychology for business growth. #ARDA360 #Travel #timeshare #vacationownership #hospitality

Wondering how to create brand loyalty with Gen Z? Check out my article for some ideas of how to build long term relationships through relevancy.

As we head into 2024, we’re seeing three main trends emerge. A big one is a move to a more subscription-based model for hospitality. To thinks that 4 years ago we were in our first lockdown and now travel is back and busier than ever. As marketers we need to stay relevant with the fast moving trends to get the best out of consumer loyalty and Brand recognition. Some great learnings in this article. Check it out! https://lnkd.in/eyWtRCc2

A recent article from Quirk's Media and EyeSee breaks down consumer preferences for travel retail ahead of this upcoming summer season. The article emphasizes factors such as convenience, brand placement, and concept testing in what ultimately may dictate consumer behavior in duty-free zones. Check out the full article and let us know how your company is prepping for the start of travel season- https://lnkd.in/gYBqpQj9 #PrecisionSample #Quirks #EyeSee #travelpreferences #consumerbehavior #mrx #marketresearch

Hoteliers & Revenue Gurus, buckle up! Expedia Group recently dropped their "Path to Purchase" report, and it's packed with insights to optimize your game. Here's a taste: ✈️ Forget FOMO, embrace JOMO: Travelers crave authentic, personalized experiences. Ditch the generic packages and curate unique offerings that resonate with your target audience. 📱 Mobile is king: They research, they plan, they book...all on their phones. Make sure your mobile experience is flawless, from snappy search to seamless booking. 🧳 Bundled bliss: Travelers love convenience. Think beyond rooms and offer flight + hotel + activity packages. It sweetens the deal and boosts your bottom line. 🏆 Loyalty matters: Reward your returning guests! Exclusive deals, early access, and personalized recommendations go a long way. 💳 Payment flexibility FTW: Mobile wallets, BNPL...cater to diverse preferences. Every booking option makes you one step closer to closing the deal.

7 Steps of The Traveller Customer Journey Explained and Why You Need to Understand These to Beat Your Competitor Brands. Understand these stages, and you will understand your ideal traveller. Understand your ideal traveller, and you will be able to service them the best you can. Use evidence-based marketing tactics and research to decide how to market to them; you can't lose. Watch your enquiries and booking flow increase. Simple...well, for the most part 😁 1️⃣ Dreaming Stage: The inception of travel desire. Here, we can captivate with evocative stories and images that ignite wanderlust. 2️⃣ Trigger Stage: The moment aspirations become intentions. Targeted, personalised content here can turn dreams into decisive travel plans. 3️⃣ Planning Stage: With dreams and triggers in hand, travellers delve into logistics. Offering seamless, comprehensive content and resources here can support and elevate their journey. 4️⃣ Booking Stage: The commitment phase where dreams are locked in. Simplifying this process, ensuring flexibility, and reinforcing trust is paramount for a smooth transition from planning to reality. 5️⃣ Anticipation Stage: Emotional investment is at its peak. Engaging travellers with preparatory content and personalised interactions enhances excitement and loyalty. Great time to upsell! 6️⃣ En Route Stage: The journey begins, filled with anticipation and, sometimes, anxiety. Providing real-time support and comfort tips can ease travel stress and enrich the experience. 7️⃣ In-Destination Stage: Where expectations meet reality. Ensuring travellers' experiences align with their visions is crucial for satisfaction and positive endorsements. 8️⃣ Post-Trip Sharing Stage: A time of reflection and influence. Encouraging travellers to share their stories amplifies their experiences and extends the journey's impact. Understanding and engaging with travellers across all stages is essential for creating meaningful experiences. It's about guiding, enhancing, and becoming integral to the traveller's story at every step. What do you do to help your ideal traveller at any of these stages? #TravelIndustry #CustomerJourney #TourismMarketing #TravelExperience

As the travel industry soars post-pandemic, gift cards emerge as a pivotal player in the loyalty and rewards space. Our latest insights reveal how these tools are not just facilitating travel dreams but are essential to consumer engagement and brand loyalty strategies. Discover the significant impact of gift cards on the travel sector and how businesses can leverage this trend for growth. #TravelIndustry #CustomerLoyalty #InnovationInTravel https://hubs.ly/Q02qsL0X0

Did you know that even a ONE-SECOND(!!) delay on a digital platform can send your customers packing? 😬💨 To truly win them over, brands must craft an integrated journey that seamlessly blends both digital and physical experiences, delivering a personalized touch that resonates. Here are some key points when it comes to travel experiences: 🎯 Loyalty is hard to gain, but easy to lose. 🌟 Consumers crave experiences, not just products. ⏩ Speed, convenience, and relevancy > cost savings. It looks like speed and convenience are the keys to loyalty, and we're talking 20-25 times faster progress than expected! ️ Guests want a hotel that sees them. Connect offline and online experiences, use past data for future wins, and watch guest loyalty soar! 🚀 Read more from Hotel News Resource here: https://hubs.li/Q02qzZsG0 #hotelmarketing #travelexperiences #customersatisfaction