Lane’s Post

Exploring the Australian Little League Championships: Convenient Travel with Cab Service Sydney. Are you excited to watch the Australian Little League Championships? Imagine cheering on your favorite team with your friends and family! But, have you thought about how you’ll get to the stadium? Don’t worry, Cab Service Sydney has got you covered! Their friendly drivers will take you safely and comfortably to the game. You can even ask them about the best routes and attractions along the way! With Cab Service, you can focus on having a blast at the championships, while they handle the transportation. In this blog, I am telling you what the benefits of cab service are whether this is comfortable, and whether prices are high or low. https://lnkd.in/gYEzWYjF

So Luke Littler lost the World Darts Championship. Many say he 'failed'. Yet only one person technically 'won' and that was Luke Humphries (Congratulations Luke, and very well played). Strangely, we are not talking about every other competitor that also 'failed'? What has Littler actually 'won'? Well aside from a multitude of youth championships previously, he's won himself a contract to play in the Premier League of Darts, escalated his ranking, and brought the game of darts to a whole new audience who will be investing in equipment (Oh how I'd love to be a dart or dartboard manufacturer right now)! On a very personal level, he has gained something that cannot be purchased in a shop, or even given to him; EXPERIENCE. Throughout the rounds, you could see him gaining more and more confidence, standing on the stage, being part of an intense national media circus but every time he threw more darts, he's gaining just a little more. Would he do anything differently? I'm sure he's questioned himself, but he's made memories, gained experience and without a doubt will be a force to be reckoned with over the next few years. Now relate that to your game of golf. How many times do you not enter a club competition or team event because 'you're not playing well' or just waiting for every part of your game to align? Yet every round of golf will teach you something... it's up to you how you use that new learning. #golf #darts #winner #experience #life #littler

So Luke Littler lost the World Darts Championship. Many say he 'failed'. Yet only one person technically 'won' and that was Luke Humphries (Congratulations Luke, and very well played). Strangely, we are not talking about every other competitor that also 'failed'? What has Littler actually 'won'? Well aside from a multitude of youth championships previously, he's won himself a contract to play in the Premier League of Darts, escalated his ranking, and brought the game of darts to a whole new audience who will be investing in equipment (Oh how I'd love to be a dart or dartboard manufacturer right now)! On a very personal level, he has gained something that cannot be purchased in a shop, or even given to him; EXPERIENCE. Throughout the rounds, you could see him gaining more and more confidence, standing on the stage, being part of an intense national media circus but every time he threw more darts, he's gaining just a little more. Would he do anything differently? I'm sure he's questioned himself, but he's made memories, gained experience and without a doubt will be a force to be reckoned with over the next few years. Now relate that to your life. How many times do you not do something, put something off or simply just wait until everything is perfect? Get out there, take action, reflect, 'rinse and repeat' and gain a huge amount of experience. Whatever it is that you do, that will teach you something... it's up to you how you use that new learning. #training #darts #winner #experience #life #littler

A car ad without a car??? 🤯 Kia's latest Ute advertisement could be the most significant advertising moment since the iconic Carlton Draught's "Big Ad." Here's why it's not just an ad but a masterclass in marketing strategy and execution: 🌟 Flawlessly executed, this campaign brilliantly marries Aussie humour with the nation's passion for sports, striking a chord with potential ute buyers. 🌟 The inclusion of 20 Australian sporting legends isn't just a show of star power; it's a strategic move that generated immense sign-up momentum. This clever tactic created a sense of belonging, making it a movement every star wanted to be part of - something far beyond what any talent budget could achieve. 🌟 These 20 sports stars brought with them organic PR coverage that vastly outweighs the results any paid PR strategy could hope for, showcasing the immense power of leveraging popular figures for brand visibility. 🌟 The timing of the ad's launch was nothing short of brilliant, coinciding with the NRL's highly anticipated Vegas match, ensuring maximum exposure and engagement from the target audience. Kia's ad isn't just a campaign; it's a lesson in how to connect with your audience, leverage popular culture and execute a marketing strategy with precision and impact. #MarketingStrategy #AdvertisingExcellence #BrandEngagement #SportsMarketing

Check out this great article on the Class of 2019's, Dennis Walters.

I just returned from Thailand, where I participated in the World Championships Beach Korfball, representing Scotland. ⚽ What even is korfball? You can find a link below or just drop me a DM. I can bore you for hours. The tournament was only 3 days, but I learned some incredibly valuable lessons: - Even when you know you're not the best, you can give it everything you have. - Celebrate wins, no matter how small. - Adjust your pace to the situation you're in; running around (literally) in 38 degrees is a challenge on its own, so there's no point in making it more difficult for yourself. - It's key to know how you handle stressful situations, so your teammates can support you accordingly. With Thomas's psychometric assessments, you can gain valuable insights into your own preferred work behaviour, as well as that of your teammates. That way, you can always get and give the support that's required when you find yourself in a stressful situation. If you'd like to have a chat with me about Thomas instead of korfball (no hard feelings), you know where to find me. PS: I told my friend 'we came second to last' in the tournament. He said: no, you're number 17 in the WORLD! ⚡ PPS: What do you think of my glasses?

F1 interested in second race in Southeast Asia

Kia have quietly gone about their business by building ever increasing quality of cars. Their recent vehicle evolutions (packed with features and benefits), will continue to see them grow and evolve. If their passenger vehicle offering is anything to go by, then their first utility vehicle is certainly worth getting excited about. Whilst I am confident the name (‘Tasman’ is a rumour but just as likely PR), will get social opinions wagging, I don’t think it will matter much. After all, what is a Hilux? A fantastic advertisement with credit to #scoundrel and #innocean . An advert that would not have been out of place if it had a Toyota logo in it. My tip: Top 5 Ute sales in Australia with a bullet. And for some extra value, will be the first Ute to get traction in Australia in the EV market. #aftermarketautomotiveaccessories #advertisingandmarketing #aussiesportinglegends

Wow, as a marketing and brand professional, who's also a sports tragic, I'd have been like a kid in a candy store producing this little gem from Kia. What Kia have done here is craft a campaign with universal appeal for those who are (or on the peripheral of) ute-buyers, that transcends borders and ensures the brand resonates across diverse audiences. You could say they've made themselves "Aussie-as" for their entry into this segment. All that's missing is an "oi, oi, oi". It just might have put me in the market for my first ever ute... #marketingstrategy #brandengagement

Watch the first Racing Prodigy Draft on 7/6