Thélios’ Post

- #LVMH & #BERLUTI FOSTER RESPECT FOR DIVERSITY AND INCLUSION THROUGH THE IMPLEMENTATION OF CONDUCT STANDARDS AND A DISCRIMINATION ALERT SYSTEM - Fighting discrimination at work is everyone's business. The LVMH Group and the Maison promote respect for all, regardless of sexual orientation or gender identity. These values are embedded in the LVMH Code of Conduct and our Alert Line enables all our stakeholders to report any violations of the laws, regulations and internal principles of conduct. Learn more about LVMH's commitments and initiatives. #AllLVMHPride #LVMH #ItsEveryonesBusiness

- #LVMH & #BERLUTI COMMITMENT TO ENSURING EQUAL CHANCES AND CAREER OPPORTUNITIES FOR ALL - LGBTI+ inclusion is everyone's business. The LVMH Group and the Maison are committed to equitable career development for all and all recruiters are trained on inclusive hiring practices across the world. Learn more about LVMH's commitments and initiatives. #AllLVMHPride #LVMH #ItsEveryonesBusiness

The only thing that should be kept in the closet is clothes   As we celebrate 28th June is #InternationalPrideDay, we want to strengthen the essence of our culture with a promise: “At IKEA, we work so that there are no closets to come out of.”   Our vision for a better everyday life is rooted in equality. We’re happy to share that 95% of our team members feel IKEA champions diversity and inclusion. 90% feel they can be 100% themselves at IKEA. And we continue working to take these percentages even higher.   Our commitment goes beyond words. We’ve partnered with FELGTBI+ - Federación Estatal de Lesbianas, Gais, Trans, Bisexuales, Intersexuales y más and their program, Yes We Trans, developed a comprehensive LGTBIQ+ inclusion plan, and continue to educate our teams on embracing every individual’s uniqueness.   At #IKEA, we celebrate every person’s right to love, live, and work, free from closets. Because closets are for the things we cherish, not for hiding our true selves. #inclusion #pride

It was a great honor to be asked to share some thoughts about Pride, coming out, and what great allyship looks like during my keynote address for EssilorLuxottica, the world’s largest eyewear company.” As we celebrate Pride Month, it’s important for leaders to understand the significance of communicating with the LGBTQ+ community, which makes up 3.5% of the global population and represents a market worth approximately $3.7 trillion. Leaders should consider that employees who hide their identities at work can lose up to 10% of their productivity. My own experience as a closeted news reporter in the 1980s showed me how consuming this fear can be. Empathy goes beyond superficial gestures; it requires understanding and respect for each individual’s unique journey. Avoid making assumptions or using insensitive language. Effective allyship involves being vulnerable, using inclusive language, and genuinely listening to LGBTQ+ colleagues. By fostering an environment where everyone can be their authentic selves, we can improve workplace productivity and create a more inclusive and supportive culture for all. Everybody deserves to be treated how you want to be treated. Be confident that if you treat someone as a human being they’ll respond to you as one.

We've all heard about or are pretty much familiar with the concept of personalization in marketing. In a world where your morning coffee ☕ symbolizes much more than just a beverage, #starbucks emerges as a beacon of personalized customer experience. Today, I was recalling their "It Starts With Your Name" campaign. This campaign underscores the brand's commitment to recognizing and celebrating every individual's identity. "Here starbucks initiative for inclusivity shines bright" ✅ ▶ By spotlighting a transgender actor, this campaign sends a powerful message about respect, acceptance, and the beauty of diversity. ▶ It also acts as a reminder that at Starbucks, every customer's story is valued and begins with something as personal as their name. 🌱 This initiative beautifully complements Starbucks' ethos of personalized customer experiences, reinforcing that true personalization extends beyond preferences and includes acknowledging and respecting each person's identity. #marketing #personalization #customerexperience Watch the Ad here - https://lnkd.in/guHKRcV6

We applaud brands - like Savage X Fenty below - that embrace diversity in their advertising; it is not always easy, and the risk of backlash is real. Recently, in a discussion about what we are building at Diversecity Models, someone mentioned, "But we need to be careful with DEI because what happens if we get too much of it?" This comment reflects how some perceive diversity efforts. We believe brands - especially smaller ones without large media teams - deserve grace as they navigate this space 🙌 Mistakes may happen, but the effort to try brings us closer to a more inclusive future, even if it is imperfect. As long as we keep educating ourselves, stay humble and connect with real and authentic diversity champions. www.diversecitymodels.com #savagexfenty #representation #inclusion

𝑪𝒂𝒍𝒍𝒊𝒏𝒈 𝒂𝒍𝒍 𝒃𝒓𝒂𝒏𝒅𝒔❗ In a world where societal progress faces #backlash, #LGBTQ+ #allyship is crucial. New data reveals: 🌈 𝟕𝟖% of global citizens demand equal rights for all. 🌈 𝐋𝐆𝐁𝐓𝐐+ individuals face disproportionate discrimination, with lesbians experiencing it more frequently. #Brands, it's time to step up and become better allies. Read our full article to discover how you can make a meaningful impact and inspire your audience. #LGBTQAllyship #BrandResponsibility #SocialJustice #Inclusion #SustainableTransformation #Kantar

The 25th Pride month is here, and we witness a sea of rainbow-edited corporate logos, advertisements, and themed products. While it's encouraging to see businesses showing support for the LGBTQ+ community, it's crucial to distinguish between genuine allyship and "pinkwashing" - the practice of using a minority as a mere marketing tactic without taking substantive action to support the community. To truly make a difference, companies must go beyond rainbow branding and engage in meaningful initiatives: 💡 Donate to LGBTQ+ organisations: Instead of solely profiting from Pride-themed products, companies should donate a significant portion of the proceeds to reputable LGBTQ+ non-profits and advocacy groups. 💡 Implement inclusive policies: Businesses should ensure their internal policies protect and support LGBTQ+ employees, including non-discrimination clauses, equal benefits, and inclusive healthcare coverage. 💡 Amplify LGBTQ+ voices: Companies can use their platforms to elevate LGBTQ+ voices, stories, and creators, providing them with visibility and opportunities. 💡 Support LGBTQ+ causes year-round: Allyship shouldn't be limited to Pride Month. Companies should demonstrate ongoing commitment by supporting LGBTQ+ initiatives and causes throughout the year. 💡 Educate and raise awareness: Businesses can leverage their influence to educate their audience about LGBTQ+ issues, history, and the ongoing fight for equality. By adopting these practices, companies can transform pinkwashing into genuine support and allyship. It's time for businesses to move beyond rainbow capitalism and take concrete steps to create a more inclusive and equitable world for the LGBTQ+ community. As consumers, we have the power to hold companies accountable. Let's support businesses that go beyond surface-level support and demonstrate a true commitment to LGBTQ+ rights and equality. A good example of a great Pride campaign is the latest Adidas x Pabllo - co-created with Brazilian drag superstar Pabllo Vittar. This new Pride campaign features LGBTQ+ athletes like British diver Tom Daley and Women's National Basketball Association (WNBA) star Layshia Clarendon. Adidas claims in its official release that "43% of [people in] the LGBTQ+ community don't participate in sport regularly," even though "nearly 50% would like to participate more." With that in mind, this Pride collection from Adidas has been designed to celebrate athletes who feel confident in and comfortable with themselves. The company is also furthering its partnership with Athlete Ally — an organisation that aims to "end homophobia and transphobia in sports." - see full article here: https://lnkd.in/ene_At5W #PrideMonth #LGBTQ+ #Inclusion #Equality #RainbowCapitalism #CorporateResponsibility

Brands coming out at Pride is more vital than ever 🌈 For a long time, many queer people have directed understandable scepticism toward brands and businesses’ involvement in Pride festivities, whether it be marching in parades, hosting panel discussions or releasing limited edition products. Regardless of this, there’s no questioning the impact that visible mainstream allyship can have. For example, a Tesco Express donning rainbow flags including in its most rural of stores, or Virgin Atlantic releasing an all-inclusive travel ad ✈️ Until recently, it felt like brands and businesses were part of a proactive wider effort to change hearts and minds. They were setting precedents and, loudly and proudly, telling customers and consumers that queer people are deserving of equal love, respect and safety. Today, it feels like that’s shifted. Instead of these brands moving the dial on the public, we’re starting to see examples of them being bullied out of their efforts by loud (and very online) minorities of bigots, in particular transphobes. The latest high-profile example of this is Target in the US, who moved their Pride displays from the front to the backs of stores after conservative activists vandalized them. Target has since confirmed it will be scaling back its Pride activities for 2024 🎯 At a time where so many of our media outlets and ‘leaders’ continue using LGBT lives to sell stories, stoke division and act as political footballs, it’s more important than ever for brands and businesses who declare themselves inclusive to come out and Pride (and beyond) stand up for us publicly. #pride #pridemonth #pridesponsors #brandsatpride #pridepartnerships #pridecampaigns

🌈 Discover unique insights and strategies for engaging LGBTQ+ consumers in today's market! This article explores the balance of risk and reward, providing valuable tips for brands seeking authentic connections with the community >> https://bit.ly/4bScTFb #LGBTQMarketing #InclusiveBrands #SustainableBusiness