Therma-Tru Doors’ Post

Sustainability in Branding: How Eco-Friendly Practices Can Enhance Your Brand Image In today’s world, sustainability is no longer just a buzzword — it’s a crucial aspect of business operations that can significantly impact a brand’s image and success. Consumers are increasingly aware of environmental issues and are more likely to support brands that demonstrate a genuine commitment to eco-friendly practices. Embrace sustainability not just as a trend but as a core value of your brand, and you’ll reap the benefits of a stronger, more trusted brand image in today’s environmentally aware marketplace. Read the full article here. https://lnkd.in/eiEtjZvf  #EcoFriendly #SustainableMarketing #GreenMarketing #EcoMarketing

Pierre Robert is thrilled to have jumped +69 spots on Sustainable Brand Index Norway! ⭐ The study surveys brand perceptions from a range of different industries, and we congratulate FINN.no – mulighetenes marked for coming in at number 1. Pierre Robert placed 87th out of 282 brands, but rank as number 5 among the top 10 climbers on the list. At Pierre Robert, we have worked steadily on ethical sourcing and reducing our environmental footprint since 2005. In recent years we’ve focused on more sustainable materials, helping consumers make better choices, and streamlining our assortment to prevent over-production. It’s hard to talk sustainability in an industry with little consumer trust, often thought of as “dirty” and rampant with greenwashing, so we’re proud to see that our messaging is breaking through and received as trustworthy. Read more ➡ https://lnkd.in/gPg-uuuE

How is the sustainability agenda continuing to make its presence felt in the packaging sector? Get insight into the nuanced approach that European brand owners are taking, based on findings from L.E.K.’s 2024 European Brand Owner Packaging Survey. https://bit.ly/3yVzi6m #packaging #brands #packagingindustry #sustainability #sustainablepackaging

The 14th edition of Sustainable Brand Index is out, highlighting a demand for clarity, evidence and accountability from brands as sustainability roots itself to consumers minds and becomes the new norm 💡 📥 For more insights, download the official reports here: https://lnkd.in/dfvShCN2 🎯 Want to match the insights to your specific brand or industry? Look no further: https://lnkd.in/dVHQYKhp

CAES is known for creating elegant, minimalist basics—and the Dutch brand has greatly improved its sustainability standing with help from the Good On You tool Good Measures. The results? Reducing impact on people, the planet, and animals that saw the brand’s overall rating rise from “It’s a Start” to “Good”. Improvement measures include partly tracing its supply chain, implementing a code of conduct covering some ILO Four Fundamental Freedoms principles, and using lower-impact materials like Desserto cactus leather, recycled cotton, and Tencel Lyocell 💚 “As a small brand that values transparency, it can be challenging to communicate our efforts in a clear and effective way,” the brand shared. “Good On You uses a rating system that allows you to clearly track your progress and see what areas might need improvement. Their acknowledgement is highly regarded in the industry and opens many doors. Besides this, their team is extremely knowledgeable, committed and a breeze to work with.” “We’re thrilled CAES is now one of Good On You’s top-rated brands.” …and we’re thrilled to know that more brands are lowering their impact while prioritising more sustainable measures. Here’s to CAES and to all brands who are doing the work 🥂 If you’re hoping to improve your brand, company, or workplace’s sustainability standing, we can help: learn about partnerships now → https://lnkd.in/ekDGi8Pv

Why Sustainability Transparency Matters for Brands The ethical, social, and commercial imperatives for adopting a transparent sustainability mindset to strengthen and grow your brand. #sustainabilitytransparency #brandprinciples #brandbeliefs #brandtransparency #sustainablebrands https://lnkd.in/ggw9X5mh

In our series “5 things you need to know before applying for your first Green Brand” we highlight five aspects you should be aware of in order to build a sustainable green brand story in the long term. This is our first tip for you.

A balancing act between branding and sustainability. Which brands will benefit from this approach? https://lnkd.in/gnnFQCU6

Is Your Brand Walking the Walk on Sustainability? 🌱 Consumers today are increasingly conscious of the environmental impact of the brands they choose. Simply saying you're "green" isn't enough anymore. Sustainable branding goes beyond a tagline – it's about aligning your entire brand identity with eco-friendly practices. Here's how your brand can embrace sustainability: Authenticity is Key: Don't greenwash! Be transparent about your efforts and focus on continuous improvement. Embed Sustainability in Your Values: Make sustainability a core principle of your brand mission and strategy. Source Responsibly: Use ethically sourced materials and work with suppliers who share your commitment. Reduce Your Footprint: Implement eco-friendly practices throughout your operations, from packaging to energy consumption. Communicate Powerfully: Share your sustainability story with transparency and passion. Show how your brand makes a difference. By embracing sustainable branding, you can: Attract and retain eco-conscious customers. (It's good for business!) Boost brand loyalty and trust. Differentiate yourself from the competition. Contribute to a healthier planet for all. Ready to make your brand a sustainability leader? Let's chat in the comments about how we can help! #SustainableBranding #EcoFriendly #GreenBusiness

Two weeks to go until we release the official report for Sustainable Brand Index 2024 Denmark 🇩🇰 Join us to the launch webinar and listen in when we go through: 📈 The ranking and results of Sustainable Brand Index 2024 Denmark 👀 The changes in consumers' attitudes and behaviour within sustainability ♻️ The latest sustainability trends on the Danish market  🚀 Hear more about our new product - the Performance vs Perception study. Sign up here: https://lnkd.in/dZVrXHZs 🌟 Sustainable Brand Index is the largest independent study in Europe on sustainable branding. It measures consumer perception of well-known and established brands’ sustainable image within the Nordic, Baltic and Dutch markets.