The Scottish Government’s Post

The latest Nation Brands Index (NBI) 2024 has been published, measuring how countries are perceived around the world. Scotland has ranked 15th on the 2024 international league table of reputation, matching the 2022 ranking and reflecting an improvement from 16th in 2023. Its people, tourism industry and outstanding natural beauty are the aspects of Scotland most highly regarded by people in other countries. For more ➡️ https://lnkd.in/etdY9FfC

  • Bird's-eye view of a Scottish city with a river, houses and greenery.

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