The Small Business Lounge’s Post

🌟 Who Said Introverts Can't Shine During the Holidays?🌟 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐓𝐢𝐩𝐬, 𝐏𝐭 2 Think the festive season isn't for kickstarting a brand? Think again! It's actually the perfect backdrop to set up your personal brand for 2024. And no, you don't have to be the life of the party to do it. Yesterday I provided 4 solo activities that you can enjoy this season that will help you find clarity with your brand. Today’s activities invite a few select people into your world to celebrate and amplify your brand. The carousel brings all the tips together, including these: 💡𝐇𝐨𝐬𝐭 𝐚 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐂𝐨𝐟𝐟𝐞𝐞 𝐂𝐡𝐚𝐭: Grab your favorite holiday drink and invite your network to a cozy, low-pressure virtual meet-up. It's networking without the noise, and yes, I encourage you to wear your pajamas. 💡𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐭 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐄𝐯𝐞𝐧𝐭𝐬 - 𝐓𝐡𝐞 𝐈𝐧𝐭𝐫𝐨𝐯𝐞𝐫𝐭'𝐬 𝐖𝐚𝐲: Use small, intimate holiday gatherings as a chance to practice your storytelling skills and listening. Personal branding is as much about understanding others as it is about expressing yourself. 💡𝐂𝐮𝐫𝐚𝐭𝐞 𝐚 𝐓𝐡𝐞𝐦𝐞𝐝 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐆𝐫𝐨𝐮𝐩 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧: Start a group discussion on LinkedIn around a theme that's relevant to your industry or interests. As the host, you can moderate and contribute without feeling overwhelmed. 💡𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐞 𝐚 𝐋𝐨𝐰-𝐊𝐞𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐖𝐚𝐥𝐤: Invite a small group of local professionals for a casual networking walk in a scenic park or nature trail, blending connection and enjoying the mental health benefits of being outdoors! Friends, let’s use this season to our advantage. Embrace your quiet strength, and let's make 2024 the year we all shine in our own unique way. 💪 To celebrating the season, your way, Leanne 🍃P.S. What's the one thing you're super excited about for your brand 2024? How can I best support you? [Looking for yesterday's post? Visit my profile and scroll to my Activity --> Posts or Videos!] #personalbranding #linkedintips #levelupwithleanne _________________________________________ 😃 Hey, I’m Leanne (aka the #LinkedInLady) ☕Tea-drinker and raging #introvert 🥰Helping you land more opportunities using your personal brand and LinkedIn Want more LinkedIn and Branding insights?   🛎️Ring my bell! #️⃣Follow #levelupwithleanne to file the goodies for another day  😊Are you a fellow introvert?  Slide into my DMs to say “hi”!

🚀 **Professional Collaboration Opportunity in the Outdoor & Wellness Industry** 🚀 Greetings, professionals and brands within the outdoor, health, and wellness sectors. I'm CJ, the creator behind @freedomtowander, a platform dedicated to exploring the intersections of truck camping, overlanding, survival, health, self-improvement, and the sheer joy of the outdoors. **Opportunity Overview:** I'm extending an invitation to brands that are at the forefront of innovation and quality in our niche. My aim is to feature products that not only pass my rigorous testing but also resonate with our audience's values and interests, providing them with insights and value that they cannot find elsewhere. **Why Partner with @freedomtowander?** - **Targeted Exposure:** Your brand and products will be showcased to a highly engaged and niche audience. - **Mutual Growth:** Through our collaboration, we aim to foster growth opportunities for both our brand and yours, tapping into new markets and demographics. - **Value-Added Content:** Together, we can create content that not only highlights your product's unique features but also educates and inspires our community. I'm passionate about forming partnerships that not only showcase the best in the industry but also contribute to our community's knowledge and well-being. If your brand shares these values and you're interested in collaborating to create impactful and enriching content, I'd be delighted to connect. **Reach out to me directly here on LinkedIn or via email to discuss potential collaborations.** Together, let's inspire and engage the outdoor and wellness community with innovative products and stories. \#OutdoorIndustry \#HealthAndWellness \#ProfessionalCollaboration \#InnovationInOutdoor \#BusinessGrowth \#NetworkingOpportunity

How to Combine Wellness in Traditional and Digital Real Estate Marketing Blend traditional and digital strategies. Utilize billboards alongside social media ads. Combine direct mail with email campaigns. Advertise in magazines and on wellness blogs. Emphasize wellness in traditional marketing. Highlight community wellness events. Use print ads to showcase healthy living spaces. Include wellness tips in brochures and flyers. Leverage digital marketing for wellness. Create virtual tours of wellness amenities. Use SEO to target wellness keywords. Share wellness content on social media. Measure the effectiveness of both strategies. Use analytics to track digital campaigns. Survey customers about traditional marketing. Adjust strategies based on feedback. Develop a mobile-friendly website. Ensure easy navigation for wellness information. Include virtual wellness resources. Optimize for fast loading times. Host wellness events. Organize yoga classes and health workshops. Promote these events both online and offline. Offer virtual participation options. Utilize email marketing. Send newsletters with wellness tips. Promote property wellness features. Offer exclusive wellness event invitations. Create engaging wellness content. Write blog posts on healthy living. Share success stories of residents. Post wellness videos and tutorials. Partner with wellness influencers. Collaborate for social media takeovers. Host joint wellness events. Share influencer testimonials. Highlight eco-friendly features. Promote sustainable building materials. Showcase energy-efficient systems. Emphasize recycling and green initiatives. Use retargeting ads. Remind visitors of wellness amenities. Offer special promotions on healthy living. Follow up with virtual tour participants. Optimize listings on property portals. Include wellness amenities in descriptions. Use high-quality images of wellness features. Link to virtual tours and wellness events. #RealEstateMarketing #WellnessLiving #HealthyLifestyle #DigitalMarketing #TraditionalMarketing #SustainableLiving #EcoFriendlyHomes #CommunityWellness #VirtualTours #SocialMediaMarketing #EmailMarketing #ContentMarketing #WellnessEvents #HealthyHomes #SEO #MarketingStrategy #PropertyDevelopment #GreenLiving #InfluencerMarketing #WellnessAmenities

☕🪄 Brewing up some content magic for your week ahead! Here are three potent ideas to enrich your content action plan: Participate in Community Events: Spread some #LocalLove by joining community events, holding a raffle, distributing promotional materials, etc. These activities not only boost your brand visibility as a brand to buy but potential employer, vendor, business partner. Business Card Challenge: How many of your business cards are just sitting in a drawer? This week, challenge yourself and your team to launch those cards into the world - meetings, mailings, local cafes, or community boards, get your name out there! August is National Wellness Month: Collaborate with your HR team to spotlight the wellness resources you offer to employees; share with the team and clients how you prioritize wellness in your org. If you're in the health sector, consider sharing wellness tips through short-form videos on social platforms. Aim to post one video a week to engage your audience. 🌟 PLUS It's not too early to start sketching out your holiday marketing plan for October through December. Outline your specials and promotions now, and sync up with your marketing partners to prepare for a festive season. #MarketingMonday #ContentMarketingMagic #MondayMarketingMojo #ContentStrategy

Reserve your space in the 2024 Health & Wellness Guide NOW. 🌿✨ There is something for every marketing budget. 💰💡 Natural Awakenings’ Health & Wellness Guide is the go-to resource for those interested in learning more about health/wellness/fitness, the environment, personal development, and sustainable living in our area. 📘🌍 Now is the time for businesses to reserve space and be seen by our loyal readers throughout Tucson. Attract new customers and increase your business in 2024 with our mix of cost-effective advertising in print and online. It’s the perfect mix to target conscious consumers. 📈💻 The 2024 Health & Wellness Guide is the ideal media for individuals and businesses in the health and wellness, green living, and sustainability industries and will be available both in print and online. 📰🌱 Tell your story. Wellness Dream Team Profiles are longer (up to half a page), in a Q&A format, so contact us soon to complete yours! Perfect for Wellness Practitioners, Centers (Wellness, Healing, Spiritual), Authors, Food Providers, Nonprofits, and more. 🌈🔍 NEW THIS YEAR*: Business Spotlights, 1/3rd of a page long, 250 words. These appear in a spotlight brief format. One photo or logo is included. 🌟📸 List your business or practice. A Directory Listing is just $125 for the first one and $62.50 for a second or third listing. Includes a photo or logo. Choose your own categories. 📌💼 We also offer display ads of all sizes. 🖼️💡 Join us! 🤝 Call 520-760-2378 or email Holly@NaturalTucson.com 📞📧 #HealthAndWellness #AdvertisingOpportunity #TucsonBusiness #WellnessGuide #NaturalLiving #GreenBusiness

We were just asked a very good question about Viazara.org. What is the cost breakdown and what are the ROI strategies? This is how we're envisioning it at this moment in time. There will be additional costs for optional services. The initial 500 pledging their support to Viazara will be recognized as founding members and granted a 50% discount, reducing their annual membership fee to $250. In addition to the annual membership fee, members will contribute 10% of their retreat revenues attributed to our Viazara marketing efforts to fund the ongoing marketing initiatives and operations of the association. The first 25 who pledge support will receive a complimentary 15-minute interview video to highlight their retreat, a $1,500 value. We’ll share it with our 40,000 followers, and you’re welcome to share it too. We have a few spots left. Go to Viazara.org to pledge support. Once we receive a pledge from 500 members, the Association will be established and here are some ROI strategies we will be employing: Content Marketing: Establish a robust content marketing strategy with blogs, e-books, and informational guides on wellness and retreats to improve SEO, drive website traffic, and establish Viazara as a thought leader. Social Media Engagement: Boost engagement on social platforms with regular updates, live sessions, and interactive content like polls and quizzes to build a vibrant community around our brand. Member Spotlight Features: Regularly showcase member stories and testimonials on our website and social media. This enhances credibility and visibility for our members. Webinars and Virtual Tours: Offer webinars and virtual tours of retreat locations to engage customers and provide a preview of what they can expect, potentially increasing bookings. Affiliate and Referral Programs: Create affiliate and referral programs to encourage members and other stakeholders to promote Viazara, helping to extend our reach and attract new members. Sustainability Initiatives: Promote sustainability in our retreats with eco-friendly practices, appealing to environmentally conscious consumers and enhancing our brand image. Partnerships with Wellness Brands: Form partnerships with wellness brands to offer bundled services or products, adding value to the retreat experience. Loyalty Programs: Introduce loyalty programs for repeat participants, providing discounts or special perks for their loyalty to Viazara-affiliated retreats. Analytics and Feedback Systems: Utilize advanced analytics to monitor the effectiveness of marketing campaigns and gather customer feedback through surveys to continuously refine our offerings.

LiveGood offers three distinct possibilities for it's customers. Let's break them down: 1. Retail Purchasing: For those who value flexibility and prefer one-time purchases without any long-term commitment, LiveGood provides the option to explore and buy products directly from the website. While this choice doesn’t entail any membership benefits, you still have access to an array of premium products curated to elevate your well-being. Dive into the world of wellness now at https://lnkd.in/dTtJpwuT. 2. Membership with Wholesale Pricing: Are you someone who seeks value in every purchase? LiveGood welcomes you to become a member and unlock exclusive wholesale pricing on all products. As a member, you enjoy discounts of up to a whopping 75% off the retail prices! Imagine the savings you could make while investing in your wellness journey. Whether you’re stocking up on your favorites or trying out something new, being a LiveGood member ensures significant cost reductions and consistent savings. Don’t miss out on this opportunity to thrive economically and healthily. Join the LiveGood family now at https://lnkd.in/d4RtpUgF 3. Membership with Network Marketing Business Opportunity: Calling all aspiring entrepreneurs and wellness enthusiasts! LiveGood goes the extra mile by not only offering wholesale pricing benefits but also presenting you with a remarkable business opportunity through network marketing. By becoming a member, you not only avail yourself of discounts of up to 75% on products but also unlock the potential to earn commissions and bonuses. Introduce others to the transformative power of LiveGood’s products and business model, and pave your way to a lucrative income stream while championing wellness. Seize this chance to embark on a fulfilling journey towards financial prosperity and holistic well-being. Pre-enroll for free today at https://lnkd.in/d4RtpUgF So, there you have it, folks! Whether you’re looking for amazing discounts, eager to kickstart your entrepreneurial journey, or simply seeking high-quality wellness products, LiveGood has something special in store for you. Don’t miss out on these incredible opportunities to save, thrive, and spread the wellness love. Join the LiveGood family today! Take a free LiveGood tour at https://lnkd.in/gFvDfqUR.

Humanaut Positions Blueair as Air Wellness Experts in Latest Campaign Creative agency Humanaut is launching a new advertising campaign for Blueair air purifiers, “Air Designed for a Better Life.” The focus? How clean air can impact and improve your quality of life vs. how the machines work. Blueair’s products create air that’s free from 99.97% of pollutants, distracting allergens, undesirable odors and unhealthy germs. They are also known for creating air purifiers that incorporate high performance, low noise, and sleek, modern Scandinavian design. “We are thrilled to launch our latest campaign,” says Lara Kerbaj, CMO at Blueair. “With people taking control of their health and optimizing every part of their lives, our campaign sheds light on the importance of clean indoor air and how it impacts your sleep, mood and physical health—and even the health of your pets! While we’re serious about our superior smart tech and premium innovations, we want you to have a bit of fun watching our campaigns and relate to those little daily inconveniences that could simply be solved with an air-care device.” In a competitive landscape filled with options competing on price, performance and reviews, Blueair wanted to stand out by being seen as the leading air-care brand. Air is the precious resource that keeps us all alive and surrounds us 100% of the time. According to the EPA, the air that we breathe most—which is in our homes—can be up to five times more polluted than the air outside.   “In a category dominated by technical CGI product demos, we wanted to make Blueair stand out as the leader in air wellness,” said Bethany Maxfield, creative director at Humanaut. “To do that, we wanted to make air purification feel more personal by bringing to life the emotional and physical benefits of breathing clean air.” The ads take place in a cool, modern lab where brand scientists conduct experiments in glass boxes while explaining how its purifiers transform contaminants such as ceiling-fan dust, pet odors and burnt microwave popcorn into purified Blueair. They then resolve in the home, where the users experience life-breathing clean Blueair with the pollutants removed. “Air Designed for a Better Life” will run in video, static, and programmatic formats on YouTube, Meta and Prime. Videos in :30, :15, and :06 executions feature several product families and end cards. Humanaut began working with Blueair on a project basis in 2020. CREDITS Agency: Humanaut Chief Creative Director: David Littlejohn VP Creative: Dan Jacobs  Executive Creative Director: Bethany Maxfield Strategist: Katie Sherman Copywriter: Emily DeMario, Steven Preisman, Sam Friedman Designer: Mark Slawson Senior Brand Producer: Ben Gortmaker, Caty Hicks  Project Producer: Zach Plating Junior Project Producer: Carter Cavin Agency Producer: Dani Harrison Creative Coordinator: Tarrisha Hicks Production Company: Humanaut Executive Producer: Tommy Wilson Director: Barlow Jacobs Dire...

As the world embraces well-being, businesses have a unique opportunity to make a positive impact. Whether you’re a wellness brand, gym, or health-focused startup, consider these campaign ideas to engage your audience and promote healthier lifestyles 👇 Fitness Challenges: Encourage employees or customers to move more! Create individual or team fitness challenges, track progress, and offer exciting prizes. 🏃♀️ Giveaways: Who doesn’t love freebies? Run social media contests or raffles to engage your audience. Prizes could include fitness classes, wellness products, or healthy snacks. 🎁 Health Education Programs: Host webinars or articles on nutrition, stress management, and overall health. Incentives: Reward participation! Offer gift cards, discounts, or exclusive access to wellness events for achieving individual or team goals. 🎉 Remember, wellness campaigns are about more than just physical health. They boost morale, productivity, and create a positive work environment. #Marketing #Wellness #Campaigns #Health #Ideas #Giveaway #Incentive #Fitness #Challenge #Lifestyle

New Post: The Hottest Buzzword in Wellness Seeps Into Real Estate - As the director of online sales for the builder CC Homes, Lorraine Sanchez encourages prospective buyers to go see the company’s houses in Ave Maria, a town in southwest Florida.Since last year, she has had a new marketing tool: Ave Maria is “certified” as a blue zone, a place geared to helping people live healthy, active lives.“It’s a great selling point,” Ms. Sanchez said.The term “blue zone” was coined two decades ago when Dan Buettner, an explorer for National Geographic, was investigating places around the world where people regularly lived to 100 and beyond. He deduced that residents of these mostly small, remote locales had such long, healthy lives because they stayed active, ate plant-based meals and formed lasting social ties, among other practices.The concept has become the latest wellness buzzword: Blue Zones, the company that sprang from Mr. Buettner’s research, has put its trademark on books, canned beans, bottled tea, frozen burrito bowls and even a series on Netflix.Now the real estate industry has jumped into the game. Blue Zones runs initiatives that certify towns and cities that meet healthy lifestyle criteria, and they help others remake themselves to promote longevity. The initiatives — often funded by health care systems and insurance companies with a vested interest in a hale and hearty population — promote solutions like smoking bans, biking paths and group activities that foster a sense of belonging.Eighty places in the United States — from Bakersfield, Calif., to Corry, Pa. — have adopted these initiatives, called Blue Zone Projects. Some developers take inspiration from Blue Zones even if they are not seeking official certification.But in some cases, it appears to be more a marketing strategy than anything else, joining a flurry of real estate certification programs and having little to do with the modest way of life that Blue Zones is meant to reflect.A luxury hotel and condominium project in Miami is using the Blue Zones moniker for a medical facility on the premises that will offer plastic surgery. And there has been pushback in some quarters, including a part of Phoenix with a large minority population. Some nonprofit groups there wrote a letter criticizing an effort to organize a Blue Zones initiative, saying it would compete with plans already in progress, draining resources and funding.“This is like Lifestyle Medicine 101,” said Janelle Applequist, an associate professor in the Zimmerman School of Advertising & Mass Communications at the University of South Florida. “This is stuff we’ve known forever. They’re just repackaging it.”Mr. Buettner defended his company’s approach, saying it was based on exhaustive research and that instead of trying to convince individuals to change their behavior, as other wellness programs do, it focuses on changing the environment to make healthy choices easier.“On the su