Thibault Straumann’s Post

Sharing an interesting article on leadership in the Food & Beverage industry  https://bit.ly/3HQjuCv #Leadership #FoodIndustry #Innovation #BusinessInsights

Siete Family Foods, a pioneer in bringing authentic Mexican-American flavors to the forefront, has been acquired by PepsiCo for $1.2 billion. This partnership marks a significant step for Siete and underscores the growing consumer demand for diverse, global flavors. As highlighted in our Industry Report on Global Flavors and Ingredient Supply Chains, while high inflation has led some consumers to cut back on certain foods, curiosity for new flavors continues to thrive. In the age of social media, people all over the world are expanding their palates and being introduced to different cuisines, dishes and ingredients. PepsiCo's acquisition aligns perfectly with this trend, adding an authentic Mexican-American brand to its portfolio while expanding its better-for-you food offerings. Join us in celebrating this important milestone for Siete Foods! To learn more about the evolving landscape of global flavors and the opportunities within ingredient supply chains, check out our report inside the Foodbytes hub. 👉 Read the Report: https://lnkd.in/eDPvxR3W (login req'd) #Foodbytes #SieteFoods #PepsiCo #GlobalFlavors #IngredientSupplyChains #FoodIndustry Sonia Shekar

Panera Bread has a stronger leadership team in marketing and culinary innovation. This is a part of their strategy that will let them make their brand presence and customer experience reach the next level. So, these appointments will mainly focus on creativity, digital engagement, and innovative menu offerings. A Comprehensive Food and Beverage Magazine - #fmtmagazine that helps you to better your existing products, launch new products and find out about the use of machineries and ingredients and, finally inform you about the up-coming events. Sections in the magazine #Processing #Packaging #Ingredients #Foodsafety #IndustryInsights #InterviewwithIndustryLeaders #Eventlisting Subscribe and remain ahead of the competition! - https://lnkd.in/g2BVxu9p #foodnews #foodmagazine #foodIndia #fmtmagazine #foodprocessing

Siete Family Foods was acquired for 1.2 Billion by PepsiCo within 10 years of funding. Can we acknowledge what that says about the Hispanic Market in General? The investment in a company like this must mean there is a large growth anticipation by major brands like PepsiCo. A growth which companies are willing to pay a premium to be at the forefront. I attended HLG Hispanic Leaders Group of Greater St Louis (STLHLG)'s talk yesterday by Ness Sándoval and the exponential growth of the Hispanic Community was clear. Will we see more of this? Major companies finally seeing growth and economic power of Hispanics? Will that recognition finally result in investment?

PepsiCo's Strategic Move: Acquiring Siete Foods for $1.2 Billion PepsiCo has made a significant leap in the health-conscious snack market by acquiring Siete Family Foods, which underscores the shifting landscape of consumer preferences. Why This Matters: • Healthier Snack Options: Siete Foods specializes in dairy-free queso dips and almond flour tortillas, aligning with the growing demand for healthier alternatives. • Market Expansion: The acquisition will boost PepsiCo's presence in the booming health and wellness food sector. • Competitive Edge: PepsiCo beat out private equity firms and other food companies interested in Siete Foods. Key Insights: • Siete Foods' Revenue Growth: From startup to $400 million in revenue by 2023. • Distribution Reach: Recently expanded to major retailers like Target and Kroger. • Market Projections: The global health and wellness food market is expected to hit $1.1 trillion by 2027. This acquisition demonstrates PepsiCo's commitment to adapting to consumer trends and investing in brands prioritizing wellness and clean eating. It's a strategic move that positions the company at the forefront of the health-conscious snack market. #FoodIndustry #HealthySnacks #BusinessAcquisition #ConsumerTrends

Gen Z’s fast-paced lifestyles and love for bold flavors are shaping how brands like PepsiCo innovate. From spicy international flavors to TikTok-inspired recipes, the future of food is about creativity and connection. Insights from Mustafa Shamseldin, PepsiCo International Growth Officer, CMO Discover PepsiCo's GenZ Playbook: https://lnkd.in/e93XYa66 How are you seeing Gen Z shape the future of food? Share your thoughts below! #foodinnovation #innovation #foodnews #pepsi #genz

PepsiCo proving once again that they’re ahead of the curve with their $1.2 billion acquisition of Siete Foods, one of my favorite consumer brands. They're on the pulse due to a growing demand for healthier, more inclusive food options—especially at a time when people are paying more attention to what’s in their food. What I find particularly interesting about this is the timing of this acquisition which comes right as California’s new Food Safety Act kicks in, banning artificial dyes like Red 40 and Yellow 5 from public school meals and snacks. With PepsiCo owning many brands affected by this law, the timing couldn’t be better. By acquiring brands like Siete, they’re showing they understand the need for cleaner, healthier ingredients—and they’re acting fast. Just like their $550 million investment in Celsius back in 2022, this acquisition shows PepsiCo knows what today’s consumers want. It’s not just about following trends—they’re leading the way by investing in brands that prioritize wellness and clean eating. So bravo to the leadership at PepsiCo and Ramon Laguarta, this is one of the smartest acquisitions I've seen in the last 5 years.

In the bustling landscape of the food and beverage industry, innovation is the secret ingredient that sets the pace. As the market sails towards digitization, it's imperative to learn from the trailblazers shaping the future of the industry. Adaptability is the cornerstone of success in this evolving industry. They understand that staying ahead means being agile in responding to changing consumer tastes and market trends. Today's consumers crave more than just a meal—they seek personalized experiences, convenience, and transparency. Collaboration is the secret sauce driving innovation in the food and beverage sector. From farm cooperatives to restaurant partnerships, industry players are joining forces to tackle challenges like sustainability and food security. By sharing resources, knowledge, and expertise, they're creating a more resilient and interconnected ecosystem. Stay adaptable to change, prioritize the evolving needs of consumers, and foster collaboration across the industry. By doing so, we can chart a course towards a future where food and beverage innovation knows no bounds. Connect to know more industry insights like this. . . . . #marketinsights #industryinsights #foodandbevarageindustry #leadership #businessgrowth

What’s in a name? 🤔 Next time you make a trip to the kitchen, take a look at the brands you have in your pantry and fridge. How many of those brands were around 20, 10 or even 5 years ago? How many of those brands are store brands or private label? Over the years, my own personal favorites from national brands have gradually been joined (and sometimes replaced) by high quality private label offerings from Kirkland Signature, Trader Joe’s and Whole Foods 365. One place I didn’t expect to be shopping for premium private label products: Walmart! In this post, I wanted to quickly share how brands like yours (and Walmart!) can leverage Appinio's Mental Availability insights to inform portfolio expansion initiatives meant to drive incremental sales…in 3 steps: STEP ONE: Review KPIs 📊 + Mental Penetration (MPen) - Share of category buyers that associate the analysis brand w/ *at least one* Category Entry Point (CEP). + Network Size (NS) - Number of CEPs positively associated w/ the brand...the bigger and stronger NS is, the more likely it is that the brand is considered in ANY buying situation. + Mental Market Share (MMS) - Size of the analysis brand in category buyers’ minds vs. a competitive set. 🤓 How are these KPIs correlated? When looking at the relationship between Walmart’s Mental Penetration (MPen = 95%) and Network Size (NS = 23), the data could indicate issues w/ messaging/targeting or opportunities to expand portfolio offerings to further improve NS. STEP TWO: Take a closer look at CEPs 🔍 While Walmart is strong amongst 23 CEPs including… “...where I can always get the cheapest price…” “...visit to buy name brand items.” The brand still has significant opportunities in CEPs such as… “...new and innovative products.” “...I’d visit when looking for top quality.” “...I associate w/ organic products” or “a healthy lifestyle.” Hence, bettergoods! STEP THREE: The predictive power of Mental Market Share 📈 As you may have seen in my earlier Mental Availability posts, the method reveals a high correlation between Mental Market Share (MMS) and physical market share (r^2 = ~0.9). So by addressing CEPs that aren’t positively impacting Network Size (and therefore improving Mental Market Share), Walmart can expect to capture incremental physical market share through the timely introduction of their bettergoods private label!

It is interesting how this story is framed... This article would make it seem as if here in the US, consumers are not demanding a plant-based option in places like McDonald's thereby, impacting its' success here. Whereas, across the EU, the plant-based options are a staple on the McDonald's menu. As someone who recently visited the UK and had an opportunity to experience the McPlant option at McDonalds, I can honestly say that having that offering on the menu DID NOT impact the consumer's options to purchase the traditional meat & dairy-based options. What it did, however, was opened up the opportunity for people like me to enjoy a fully plant-based McDonald's meal (fries included!!! Because the fries in the US are NOT vegan...) for the first time in over 8 years. I think it's important to frame this honestly: McDonald's leadership in the UK, Netherlands, and Germany (in addition to other EU markets) CARE about inclusivity, accessibility, and meeting the needs of a diverse consumer base, including Gen-Zr's. The demand is here in the US ... it is the infrastructure created by the McDonald's leadership team that needs a shift.