Appinio

Market research can lead the way in sustainable business practices, and we can prove it. 🌱 Our latest Impact Report showcases how we're turning this belief into reality. Through achieving B Corp certification with a score of 90.6, improving our EcoVadis performance to the top 35% globally, and participating in the Carbon Disclosure Project (CDP), we're setting new standards for responsible growth in our industry. As we continue to expand our AI-powered insights platform across 190+ markets, we're proving that innovation and sustainability can work together seamlessly. Our commitment extends beyond environmental responsibility to fostering an inclusive workplace where every voice matters and every decision counts. This report isn't just about numbers – it's about building a blueprint for sustainable success in market research. Discover our journey 👉 https://okt.to/DgTH3I #Appinio #ImpactReport

Guess who just took Davos by storm? ❄️✨ As title sponsor of Insights Lighthouse in Davos during the World Economic Forum, we're still energized by the groundbreaking discussions on the future of consumer insights. After all, what happens when you gather brilliant minds from 30+ countries, spanning tech to FMCG, startups to Fortune 500s? Pure magic. 🪄 The showstopper? Our very own Dr. Tizian Bonus Bonus leading an eye-opening fireside chat with industry greats Oggie Kapetanovic (Philip Morris International) and Julie Lecuyer Alizant (Danone). They tackled the burning question on everyone's minds at the start of a year that's set to be transformative for our industry: "Adapt or fade: the path ahead for insight departments" – and trust us, the insights were 🔥! Here are some game-changing takeaways: 💪 Time to shake up the boardroom – insights teams are claiming their seat at the decision table 👏 The secret sauce? People-first thinking + cutting-edge tech = unstoppable growth ✍️ Out with the old playbook – we're rewriting how businesses, insight teams, and agencies collaborate 🚀 Tomorrow's insights leaders? They're upgrading their toolkit as we speak! A special thank you to Dr. Liubov Ruchinskaya and Insights Lighthouse for hosting this unforgettable event. Proud of our Appinioneers Holly Prince, Andrew Seinfeld, Mitja Raubach and Emilie Faget for bringing their expertise and passion to Davos. 💙 And, of course, a massive shoutout to Valentina Tarchinskaya, Olga Komleva, Dr. Inna Merenkova, Nendra van Wielink-Mohamed, Kim "Kimfer" Flanery-Rye, MBA, Maurice NDiaye, Bilge BALCI, Vesna Hajnšek, Avinash Anand Singh, PCC, Arvind Sachdev, Raquel Navarro-Prieto, Emma Jones, Mikhail Kalinin, Tia McPhee, Pranjal Sharma, Ashish Verma, Nick Graham, Silke Bochat, Javier Camino and Flemming From Thygesen for making the event truly special. Here's to turning insights into impact. 🌟 #Appinio #InsightsDavos #InsightsLighthouse

When growth means exploring new paths... 🌱 Great talent deserves room to grow. That's why at Appinio, switching teams isn't just possible—it's encouraged. Just ask Fiete Voß, who started as a Junior Research Consultant and is now driving product strategy as a Senior Product Manager. His path? A mix of curiosity and opportunity. During a product brainstorming session, Fiete discovered his knack for problem-solving and product development. Two weeks of testing the waters through an internal internship later, he was ready for a new challenge—bringing his research expertise to the product team. 📱 What makes internal mobility work at Appinio? ✨ Leaders who back your career experiments ✨ Freedom to explore different teams ✨ Hands-on trial runs in new roles ✨ Support that doesn't stop at team boundaries Ready to grow with us? Read Fiete's full journey and discover opportunities at Appinio: https://okt.to/mWyLXG #LifeAtAppinio

Building a company we can be proud of starts with our people. 💙 Our 2024 Impact Report reflects a decade of growth built on putting our team, sustainability, and innovation at the heart of everything we do. From expanding our global presence to over 15 countries to contributing thousands of hours to community initiatives, we're proving that high growth and sustainable business practices can go hand in hand. As a certified B Corp with a growing team of 260+ Appinioneers worldwide, we're committed to democratizing market research while maintaining the highest standards of social and environmental responsibility. This report marks not just our achievements, but sets the foundation for our continued journey toward sustainable innovation in market research. Learn more about our journey 👉 https://okt.to/YWfAEn #Appinio #ImpactReport

Davos, here we come! ✨ We're packing our warmest sweaters and heading to the Swiss Alps! Appinio is joining Insights Lighthouse at Davos, and we couldn't be more excited about being part of this incredible event during the World Economic Forum. Mark your calendars for January 21st, when our CRO Tizian Bonus will be sharing the stage with brilliant minds from Philip Morris International and Danone in what promises to be a fascinating fireside chat. They'll be diving into all things innovation, consumer behavior, and what's next in our fast-moving world. 🌎 Why are we so thrilled about this? Because there's nothing we love more than being where groundbreaking conversations happen – and Davos is exactly that place! Plus, who wouldn't want to chat about the future of insights while surrounded by snow-capped mountains? ⛰️ Want to join the fun? Grab your spot here: https://okt.to/liC7p3 #Appinio

New year, new recipe for success! ✨ Every great shopping experience has a secret recipe. The main ingredient? Understanding your customers at every step. 🛒 From browsing to checkout, each touchpoint needs to be seasoned with customer insight. We help you measure the right ingredients: 💭 What your customers crave 🛍️ Where they love to shop 🤝 And why they make their choices The result? A shopping experience they'll love. 😋 Ready to craft a customer journey worth remembering? Get the recipe: https://okt.to/3xN7gi #Appinio #RecipesForGrowth

Holiday spirit levels: dogs at 100%, cats filing formal protests, and somewhere in between there's a very proud little helper. Sending festive chaos and joy from our furry crew to yours! Happy Holidays! 🎄🐾 #Appinio #PetsAtAppinio #HappyHolidays

And that’s a wrap 💙 2024 was nothing short of special, and we’ve wrapped it all up in one place. From countless questions answered to major milestones and some serious growth along the way, this year was full of moments that made an impact—in numbers, insights, and ideas. And when we say we’re wrapping, we’re ✨wrapping✨. Our Appinio Wrapped celebrates everything we’ve achieved together this year: the opinions that sparked change, the trees that helped make the world greener, and the insights that brought us closer to the future we’re building. Here’s to a year we’ll never forget, and an even brighter 2025 ahead. Let’s keep growing, questioning, and shaping the future of insights together! 🚀 PS: We mentioned "wrapped" 5 times in this copy. Can't say we're not on theme 😉 #Appinio

TMRE 2024: paw-esome things come to those who wait... 🐾 Last week, Team Appinio had the privilege of going to #TMRE24 in Orlando, where industry leaders gathered to share ideas. A hurricane may have stopped us the first time around, but this time we were safe, dry and ready to network (with puppies in tow)! 📊 Our keynote: "Winning Stakeholders through Wizards, Wristbands, and AI Wonders" In collaboration with Michelle Raab, Sr. Director of Insights & Strategy at Kellogg Company, our very own Research Director Louise Leitsch presented a fresh approach to stakeholder management through the lens of psychographic segmentation. Using relatable storytelling tools like Harry Potter and Spotify playlists, the session offered strategies to: Transform research into compelling narratives that engage diverse stakeholders Personalize data for greater relatability and impact Deliver insights in creative ways that encourage adoption of new methodologies We were thrilled to share learnings from our work with Kellogg’s and to see such an engaged audience! 🐾 Puppy therapy: pressing "paws" on Q4 madness In case you didn't already see the posts on here, we brought puppies! Yep, you read that right. Puppies. Thanks to our friends at Pet Alliance, we facilitated puppy cuddles (take that, sales meetings!) and gave attendees a chance to recharge while supporting a good cause—combining wellness and philanthropy in the best way. 🌟 Networking and connection Our networking events were the perfect setting for deeper conversations, collaboration, and celebrating the insights industry. It was wonderful to see familiar faces and meet so many new ones. Thank you to everyone who joined us at TMRE—whether in our session, at our events, or for a much-needed puppy cuddle. #TMRE24

Black Friday : les Français partagés entre opportunité et dérive commerciale 🛍 Véritable phénomène, le Black Friday séduit les Français autant qu’il les interroge : bien qu'ils y voient l'opportunité de faire des bonnes affaires, ils indiquent néanmoins se sentir poussés à la consommation. Mais, malgré les débats, le succès de l'opération ne faiblit pas. Alors, qu’en est-il cette année ? Quelle est la perception des Français ? Quelles étaient leurs intentions d'achat ? Pour en discuter, notre Directrice Études France Emilie Dumas était l'invitée de l'émission "Bienvenue en Île-de-France" sur Le Figaro TV : 🎥 "Black Friday : bonne ou mauvaise opération commerciale ?" https://okt.to/eg6iIr #AppinioFR #BlackFriday