Think Circular.’s Post

Happy Monday, #LinkedInCommunity! 👋🎉 Today, we're thrilled to shed light on an essential tool driving fashion industry into a force for positive environmental change - The Kearney Circular Fashion Index. As champions of sustainability, we recognize the urgent need to shift towards circular practices within the fashion sector. The Kearney Circular Fashion Index serves as a compass guiding us in this journey, offering invaluable insights into the circularity performance of fashion brands worldwide. Why is this crucial for us at Think Circular.? 🌍 Environmental Impact: By measuring the circularity of fashion brands, we gain clarity on their environmental footprint. This empowers us to support and promote brands that prioritize sustainability and minimize waste. 👗 Promoting Circular Fashion: The index highlights brands leading the charge in circular fashion initiatives. By amplifying their efforts, we inspire others to adopt similar practices, fostering a culture of sustainability across the industry. 💡 Driving Innovation: Understanding where the industry stands in terms of circularity sparks innovation and encourages collaboration. It prompts discussions on how we can collectively push boundaries to create a fashion ecosystem that operates within planetary boundaries. At Think Circular., we believe that every step towards circularity is a step towards a brighter, more sustainable future. By leveraging tools like the Kearney Circular Fashion Index, we can accelerate the transition to a fashion industry that not only embraces circularity but thrives on it. What metrics do you believe are vital in measuring a fashion brand's sustainability efforts? Let's discuss and drive change together! 🌍💬 If you are interested in what #ThinkCircular do, you can always visit our website for more details: https://lnkd.in/eJcGZ7ww. 👈 #thinkcirculareu #thinkcircular #CircularFashion #SustainabilityMatters #recycling #ecofashion #zerowaste #recycledfashion #SustainableFashion #CircularEconomy #GreenFashion #FashionRevolution #Sustainability #FashionIndustry #ChangeMakers #ReduceReuseRecycle #CircularFashionIndex #KearneyIndex #FashionMetrics #SustainableMetrics

The fashion industry is shifting gears toward a Circular Economy, but to accelerate progress, we need a standardised approach to measuring circularity. ✨ The CTI Fashion Initiative, led by WBCSD – World Business Council for Sustainable Development, VF Corporation, The VF Foundation and Deloitte, just unveiled tailored circularity metrics for the fashion industry at the World Economic Forum in Davos! Based on the globally recognised Circular Transition Indicators (CTI), these sector-specific metrics help businesses drive accountability and transparency while paving the way for a circular and profitable fashion industry. With these tailored metrics, companies can: 🔹 Define clear circularity roadmaps and track progress. 🔹 Make informed decisions on circular strategies, weighing benefits and trade-offs. 🔹 Gain insights into how circularity initiatives impact climate and nature. 🔹 Strengthen reporting capabilities and provide investors and regulators with the right data. Learn more about the CTI Fashion Initiative as we accelerate the transition to a Circular Economy in fashion. Now is the time to transform. https://lnkd.in/g9j26tCz - #CTIFashionInitiative #CircularFashion Irene Martinetti, David Quass, Carlo Giardinetti, MBA, Elisabeth Wilson, Jeannie Renne-Malone, LEED AP, ENV SP, GGP, Giovanni Faccioli, Deborah de Wolff, Merel ten Hodt, Quentin Drewell, Jeff Turner, Diane Holdorf

Kearney Report: Fashion Stuck in 'Business as Usual' Mode. As a sustainability professional, it’s disheartening to see the latest findings from Kearney's 2024 Circular Fashion Index (CFX), which highlights that many global fashion brands remain "all talk, no action" when it comes to true progress toward circularity and sustainability. Despite public commitments, significant gaps persist in implementing substantial actions necessary for creating a sustainable future in fashion. While suppliers have made remarkable strides, ready and willing to apply circularity and sustainable materials, the brand side lags, sticking to business-as-usual approaches. This reluctance is understandable given the current economic challenges, declining sales, global conflicts, and overall insecurity have shifted the focus away from sustainability. However, now more than ever, we need a fresh perspective in the industry. Embracing sustainability and circularity isn't just about environmental responsibility; it’s a strategy to revitalize businesses and attract a new wave of conscious consumers eager to be part of the green change. Let's push for this transformation together. The path to a sustainable fashion industry is challenging but necessary, and the benefits of making this shift can lead to a more resilient and appealing market for everyone involved. #Sustainability #CircularEconomy #FashionIndustry #GreenChange #SustainableFashion #CircularFashion #BusinessInnovation #EconomicResilience #EnvironmentalResponsibility For more insights, check out the full reports Kearney

Join the Circular Fashion Innovation Network (CFIN) and Accenture on May 21 for an insightful webinar that explores how understanding consumer behaviours can fashion brands and retailers build effective circular business models. Guest speakers Oliver Pattenden, Global Research and Insight Director, and Hannah Aglionby-Thomas, Sustainability Design Director from Accenture Song Sustainability Studio, will share valuable insights from two recent reports, Our Human Moment and Cracking the Code, and explore how they apply to the fashion industry. The webinar will cover: - Closing the relevancy gap to generate mainstream engagement in circular fashion initiatives - Using an archetype framework to understand key consumer behaviours and characteristics related to fashion consumption - Creating relevant consumer-facing propositions for circular fashion, such as in-store returns for recycling, clothing rental, and trade-in models - Practical examples of interventions and decisions fashion brands can make to appeal to a mass-market perspective Join us for this session explicitly tailored for fashion professionals, and participate in a live Q&A with our experts. Register now via https://shorturl.at/AlykH to secure your spot!

Geneva, Switzerland, 18 January 2024 – The fashion industry is witnessing a pivotal moment with the release of sector-specific circularity metrics by the CTI Fashion Initiative, a collaborative effort led by WBCSD, VF Corporation, and Deloitte, with support from the VF Foundation. Launching today at the World Economic Forum in Davos, Switzerland, these tailored metrics are poised to redefine how circularity is assessed within the fashion and textiles value chain and help rally companies around common targets. The fashion industry is shifting gears toward a Circular Economy, but to accelerate progress, we need a standardised approach to measuring circularity. ✨ The CTI Fashion Initiative, led by WBCSD – World Business Council for Sustainable Development, VF Corporation, The VF Foundation and Deloitte, just unveiled tailored circularity metrics for the fashion industry at the World Economic Forum in Davos! Based on the globally recognised Circular Transition Indicators (CTI), these sector-specific metrics help businesses drive accountability and transparency while paving the way for a circular and profitable fashion industry. With these tailored metrics, companies can: 🔹 Define clear circularity roadmaps and track progress. 🔹 Make informed decisions on circular strategies, weighing benefits and trade-offs. 🔹 Gain insights into how circularity initiatives impact climate and nature. 🔹 Strengthen reporting capabilities and provide investors and regulators with the right data. Learn more about the CTI Fashion Initiative as we accelerate the transition to a Circular Economy in fashion. Now is the time to transform. https://lnkd.in/g9j26tCz - #CTIFashionInitiative #CircularFashion Irene Martinetti, David Quass, Carlo Giardinetti, MBA, Elisabeth Wilson, Jeannie Renne-Malone, LEED AP, ENV SP, GGP, Giovanni Faccioli Deborah de Wolff, Merel ten Hoedt, Quentin Drewell, Jeff Turner Diane Holdorf Leon Pieters Evan Sheehan Karla Martin Ida Palombella Elio Santoro Daniele Strippoli

🌟 **The Rise of Sustainable Fashion Brands** 🌟 Sustainable fashion is more than just a trend—it's a movement that's reshaping the entire industry. Clothing brands are increasingly prioritizing eco-friendly practices to meet the growing demand for responsible fashion. 🔍 **Did you know?** The push for sustainability in fashion began gaining traction in the early 2000s, with pioneering brands like Patagonia and Stella McCartney leading the charge. Today, countless brands are embracing sustainable materials, ethical labor practices, and transparent supply chains. 🌐 **Why it matters:** Sustainable fashion brands are addressing critical issues such as climate change, resource depletion, and social inequality. By focusing on longevity, recycling, and upcycling, these brands are reducing their environmental impact while promoting fair labor practices. 💡 **Spotlight on innovation:** From biodegradable fabrics to zero-waste production techniques, innovation is at the heart of sustainable fashion. Brands are leveraging technology to create stylish, durable, and eco-friendly products that consumers love. ❓ **Question for you:** How important is sustainability to you when choosing a clothing brand? What steps do you think brands should take to become more sustainable? Share your thoughts in the comments below! 👇 #SustainableFashion #EcoFriendly #FashionIndustry #Innovation #EthicalFashion #ClothingBrands

Sustainable fashion: a noble pursuit or clever marketing? The fashion industry stands at a crossroads, with 'sustainability' as its most enigmatic signpost. As consumers, we're led to believe our purchases are paving the way for a greener planet. But how much of this is substance, and how much is just smoke and mirrors? Behind the eco-friendly labels and green certifications, a complex reality unfolds. Many brands tout sustainability as a core value, yet their practices tell a different story. The truth is, genuine sustainability involves more than recycled materials or carbon-neutral shipping. It's about ethical labour practices, longevity of products, and a real commitment to reducing waste - aspects often glossed over in marketing campaigns. The allure of 'sustainable' collections can lead to increased consumption, paradoxically undermining the very ethos they claim to support. The phenomenon of 'greenwashing' - where companies exaggerate their environmental efforts - is rife, making it harder for consumers to discern genuine sustainability from clever branding. Yet, amidst this fog of uncertainty, hope glimmers. Small-scale designers and forward-thinking brands are redefining what true sustainability means, focusing on transparency, accountability, and tangible impact. They remind us that sustainability isn't a trend but a transformation of the industry's core principles. Before you next hit 'purchase', ask yourself: is the brand transparent about its supply chain? Does it prioritise quality and longevity over fast fashion cycles? Are its environmental claims backed by credible evidence? Sustainable fashion is only as real as the commitment behind it. It's time we demand more than just words. Let's start the conversation. Share your thoughts below on how we can unravel the truth and support genuinely sustainable practices in fashion. 1. #SustainableFashion 2. #EthicalFashion 3. #SlowFashionMovement 4. #EcoFriendlyClothing 5. #ConsciousConsumerism 6. #TransparencyInFashion 7. #TruthBehindBrands

Is Beauty and Fashion changing?   Surprisingly, Statistics is shown below findings- Sustainable Beauty Products: ·        63% of respondents consider clean beauty (sustainable, safe, and non-toxic products) extremely or very important. Overall Sustainability Trend: ·        87% of all consumers consider sustainability a key factor in purchasing decisions. ·        Among consumers who shop across international borders, this number increases to 94%. 🌿 Sustainable Fashion: Transforming the Industry One Stitch at a Time As fashion changes, our duty to the planet changes too. Let's talk about sustainable fashion—a movement that's not just popular but important. We'll discuss why it's crucial, the problems we're dealing with, and how our startup is helping. The Problem: ·        Fast fashion leads to overproduction and excessive waste. ·        Dyeing textiles pollutes water, while discarded clothes fill up landfills. The Solution: Choose sustainable options: ·        Use eco-friendly materials like organic cotton and recycled fabrics. ·        Support fair wages and safe working conditions in our supply chains. ·        Design clothes to last longer and encourage repairs and upcycling. Success Stories: Brands Leading the Way ·        Stella McCartney pioneers cruelty-free fashion, using innovative materials like mushroom leather. ·        Patagonia advocates for repair, resale, and recycling through their "Worn Wear" program. Customer Shift: People now prefer: ·        Products that are organic and chemical-free. ·        Ayurvedic-inspired skincare and cruelty-free choices. ·        Customizable options that fit their values and preferences. ·        Fresh Concept/Design that is accessible and affordable. Challenges Ahead: ·        Brands should adjust style, ethics, and innovation to meet customer expectations. ·        Big brands are challenged to adapt as customers' loyalty shifts with new values. ·        Social media accelerates trends, so brands must remain adaptable and responsive “Fashion is what you’re offered four times a year. Style is what you pick out of that fashion.” — Lauren Hutton Follow us for updates on sustainable fashion. P.S. This message is to spread awareness. Tag brands that inspire you to support a greener future. Let's upgrade to sustainable fashion together! 🌎👗✨   Remember, sustainable fashion isn’t a compromise; it’s an upgrade. Together, we’ll weave a greener future. 🌎👗✨ #SustainableFashion #EthicalFashion #CleanBeauty #EcoFriendly #ConsciousConsumer #GreenBeauty