THINKUP International’s Post

After running some of BMW Group marketing activations in Southern Africa, we built up brand strategies to influence new customers to buy entry-level cars and drove existing customers to upgrade their existing cars to a newer model. Well here are the 3 key brand guidelines that helped BMW become one of the largest luxury car brands in Southern Africa. 1. Luxury Meets Innovation: Customers expect luxury and performance from a BMW. By seamlessly combining elements of luxury and innovation into marketing campaigns, we ensured that we met customer expectations through the ultimate driving experience and touch-and-feel campaigns. 2. Lifestyle Branding: Beyond cars, marketing teams involved with BMW have to ensure that all marketing assets make customers feel as if purchasing a BMW is a lifestyle choice, which connects emotionally with the target customers. We envoke feelings of success and sophistication. 3. Digital Engagement: BMW was one of the first brands to embrace digital marketing while competing brands like Audi and Mercedes-Benz focused on other marketing forms. BMW used digital marketing teams to create immersive online experiences that kept the brand contemporary and resonating with a diverse audience. ➡️Follow @jiiraffe_agency for more insider tips into big brands #marketingstrategy #brandstrategy #trends #digitalmedia #socialmedia #brandwins #clevermarketing #brandgrowth #keystrategies #bigbrands How to grow like big brands | brand growth | brand strategy | marketing strategy | brand launch strategy | how to develop a brand strategy | what is brand communication strategy | brand strategy podcast | branding elements and strategies

In today's always-shifting, consumer-demanding, AI-driven market, it’s more crucial than ever to have the absolute best strategies for managing your brand to drive growth. The 2024 ANA Brand Masters Conference is where you can get ideas for those strategies. I can't wait to collaborate and connect with other brand leaders attending. Let's meet up! https://lnkd.in/eTEhBVwe #ANABrand #marketing #branding Association of National Advertisers

🚀 Looking to level up your online presence like Nivea and Porsche? Secure your My-Domain now and stand out in the digital world. Don't miss out on this opportunity to elevate your brand to the next level! #OnlinePresence #DigitalBranding #MyDomain Get started here: [insert shortened link] #branding #digitalmarketing #onlinestrategy https://ift.tt/mqDRxQ7

Celebrating 15 Years of Impactful Ideas and Unforgettable Experiences. This month, we mark a milestone—15 extraordinary years in business. What started as a small luxury and lifestyle marketing agency has grown into a multi-faceted company, leading in strategy, branding, design, digital experiences, social media, PR, and experiential marketing. Our team of strategists, designers, and storytellers has shaped compelling brand stories, created memorable experiences, and delivered impactful content across industries—automotive, architecture, arts, culture, finance, and more. What sets us apart? Creativity, collaboration, and an unwavering commitment to quality. Whether it’s our first national win or unforgettable moments like becoming the agency of record for both Automobili Lamborghini and Harley-Davidson on the same day, every victory has fuelled our passion for excellence. As the marketing world evolves—embracing social media, experiential marketing, and data-driven personalization—our dedication remains the same: delivering impactful, innovative work with impact. A special thank you to our clients, partners, and remarkable team members for the continued support. We’re excited for what’s ahead, and ready to take on new challenges and bolder ideas in the years to come. Read more from our fearless leader, Larry Futers: https://bit.ly/4dvNH7r #LuxuryMarketing #AgencyLife #CelebratingSuccess

What does it mean when you separate experiential marketing from customer communications? Hyundai's decision to separate creative marketing from performance marketing is a bold move with a lot of questions: - How does splitting these roles affect the seamless communication that builds a brand's experience? - What does this shift mean for the creative team's influence on strategy? Communication isn't just an outreach task, it is the essence of what creates the experience. So what happens when you start dividing those pieces? This raises flags about maintaining a cohesive brand and ensuring that creative voices are heard at the strategy table. How do you see this playing out? #BrandStrategy #ExperienceStrategy #strategicmarketing

I recently came across an article highlighting the opinion of the Cannes Lions International Festival of Creativity judges on the end of the era for purpose-driven brands. 💡 It is an interesting article that made me think about why we might now be in the post-purpose world and some valid points came to mind such as the overuse of purpose by brands, consumer distrust, lack of tangible actions, the macro environment and economic pressures. 🔦 On the other hand, there are some solid arguments against the post-purpose world position. Despite the criticism, many consumers still value brands that have a clear purpose and make a positive contribution to society, building stronger emotional connections with their audiences. Brands that truly integrate purpose into their core values and operations can differentiate themselves in the marketplace. Moreover, in an era of heightened social and environmental awareness, brands have a responsibility to make a positive contribution to society. 🔍 The perceived dilemma between purpose-driven branding and a focus on sales doesn't necessarily exist, because brands can effectively balance the two. Purpose and commercial performance are not mutually exclusive. When done authentically and strategically, they can complement each other, resulting in a harmonious and successful brand. 🤝 Purpose and profitability can be integrated into a cohesive strategy. When a brand's purpose is aligned with its business goals, it can drive both social impact and financial success.  #purpose #purposedriven #postpurpose #CannesLions2024 https://lnkd.in/dURjm_gy

Dive into the world of brand management challenges with Dzakwan Rizaldi, our Project Associate. 🌊 Explore how he navigates dynamic brand positioning and adapts strategies to meet evolving consumer needs. 🔄 Gain firsthand insights into handling unexpected shifts in target markets and seizing growth opportunities! 📈 #Evermos #PeopleatEvermos #EmpowerPeopleCreatingImpact

From 'Ads on the Move' to 'Brand in Motion,' our journey at #dKilo reflects our commitment to innovation and pushing brands forward. 🚀✨ Discover how our evolution symbolizes a new chapter in dynamic advertising. 💥 #BrandInMotion #Innovation #MarketingRevolution #AdEvolution https://lnkd.in/dS3BWN4A

AGMC's recent mall campaign was a masterclass in intrigue and engagement, stripping away the branding of a car to spark wild guesses and ignite the need to explore. Here's a breakdown of their brilliant strategy: The Hook: Mystery in the Mall: Placing a brandless car in a public space like a mall is unexpected and attention-grabbing. It disrupts the usual shopping flow and throws down a challenge: "What is this vehicle?". Outdoor Amplification: Using outdoor ads around the mall with clues or suggestive messages like "Unmask the Mystery" or "Can you guess who's hiding?" further piques curiosity and extends the campaign beyond the car itself. Social Media Buzz: Hashtags and Challenges: Create a campaign hashtags and encourage social media users to share their guesses and theories. This generates organic content and discussion, amplifying the reach and excitement. Influencer Collaborations: Partner with car enthusiasts and local influencers to add a voice of authority and excitement to the guessing game. Their posts and stories can draw in new audiences and keep the conversation going. The Reveal: Building Anticipation: Let the guessing game run for a few days, allowing anticipation to build and speculation to reach a fever pitch. The Grand Unveiling: Finally, reveal the car's brand and model in a grand social media post or event. This moment of payoff should be exciting, rewarding those who participated and informing those who were curious. Benefits: Brand Recognition: This unique campaign generates significant buzz, putting AGMC and the car at the forefront of people's minds. Positive Brand Image: The playful and interactive approach creates a positive association with the brand, showcasing their innovative spirit and connection with their audience. Targeted Reach: Outdoor and social media marketing allows AGMC to reach their ideal customer base and generate qualified leads. So, why was this campaign brilliant? It taps into basic human curiosity, the thrill of a puzzle, and the power of social media. By stripping away the familiar, AGMC forced people to engage with the car in a new way, creating a memorable and impactful brand experience. This is marketing that goes beyond selling cars; it's about creating a community and a conversation around the AGMC brand. BRAVO AGMC and team behind.

VIRTUE Worldwide APAC’s remit will include managing the strategy, creative, production, and distribution of Toyota Motor Asia Pacific’s ‘Move Your World’ campaign, which will cover launch activation, regional brand assets, and a cultural programme. Jaja Ishibashi, general manager at Toyota Motor Asia Pacific, said, “We want to also be able to establish a brand that is associated with movement, excitement, and experiences that are relevant to both the present and the future. Virtue APAC was appointed because of their aptitude at navigating and positioning businesses inside culture, offering a novel and forward-thinking perspective that is aligned with our own.” Lesley John, managing director at Virtue APAC, also shared, “Asia is the most dynamic and optimistic region in the world, and Virtue is honoured to have been entrusted to share Toyota’s ‘Move Your World’ story, drawing on our extensive capabilities to help brands find an authentic role and voice at the epicentre of culture, to position Toyota for future success with audiences across the region.” #marketing #agencymandate #brandcampaign ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG