Third Wave Coffee’s Post

🍷🎶 How Background Music Influences Wine Tasting 🎶🍷 Did you know that the music playing in the background can alter your perception of wine flavors? Research by Dr. Adrian North at Heriot Watt University—Edinburgh uncovered how different music styles can influence the taste of wine: Heavy Music: Enhances the perception of wines as more robust and intense. Subtle & Refined Tunes: Makes wines feel more delicate and sophisticated. Zingy & Refreshing Beats: Brings out a zestier and more vibrant character in wines. Mellow & Soft Sounds: Tends to make wines taste smoother and gentler. This effect is notably stronger for red wines than for whites. Link to study: https://lnkd.in/e2VDxQX9 Pictured: Album: Harry's House, Harry Styles; Wine: Domaine Du Pegau Chateauneuf Du Pape

Making wine for fun and profit. Is that an oxymoron? The answer may just depend on how you define wine. In Ep 37 of the Business of Drinks podcast, we bring to the table Exhibit A: BeatBox. We talk with Justin Fenchel, a co-founder and the CEO of BeatBox. It’s an 11% alcohol, wine-based RTD party punch in flavors like blue raspberry, pink lemonade, and fruit punch. Now BeatBox is far from a traditional wine company — its products are largely made from orange wine, meaning wine made from the actual orange fruit, which turns out to be a really great neutral alcohol base for RTDs. But boy, are they bringing the fun. These drinks are positioned in resealable 500 ml Tetra Paks, making them ideal for social gatherings like music festivals, house parties, beach bonfires, you name it. But really, what do we love talking about on BOD? Bringing home the Benjamins! And BeatBox has that down. The brand did an astounding $100 Million in sales last year, moving some 4.6 million 12-pack cases. And they’re on track to double their sales this year. How'd they do it? Find out: https://lnkd.in/gqqPKmEP #drinksbusiness #drinksindustry #winebusiness Scott Rosenbaum Caroline Lamb

It's been a joy to follow the journey of Justin Fenchel and his co-founders at BeatBox. Even though they appeared on Shark Tank a decade ago, success was not preordained. Listen to the latest episode of Business of Drinks here, for the full story: https://lnkd.in/gEyaQkNj Erica Duecy Caroline Lamb #RTD #drinksbusiness #CPGindustry #CPG #winebusiness #startup #sharktank

Please read my latest feature article for Bevinars and Mark Oldman. The joys of #music and #wine. https://lnkd.in/ezUmH4by #winelovers Susan R Lin, Master of Wine

Social Gatherings Tip: When organizing a gathering, consider sensory experiences. Atmospheric lighting, thematic music, and interactive food stations can make your gathering memorable.  #corporateevents #wine

This is my new vodka brand, Midnight Distilleries. The perfect party starter for pre drinks with our sweet, fruity, easy to mix flavours. Or perfect for you to drink straight and wind down after a long day. However you drink, drink with us and sip the spirit of adventure :) #teessideuniversity #businessandmarketing #Vodka #Branding

You know, in this business you come across a lot of supposed premium vodka brands trying to slap some phony story on their bottles to move units. But every once in a while, something real comes along that's actually worth a damn. I'm talking about Zamir Peacemaker Vodka. This stuff isn't just smooth as hell and distilled to absolute perfection - though it absolutely is those things. No, what makes Zamir truly special is the story behind it. This vodka was created by vets who've seen the ugliest sides of war up close. Guys who realized that sometimes the only way to change things is to start from the ground up with something positive. So they made a top-shelf spirit, but one with a deeper purpose. A portion from every bottle of Zamir Peacemaker supports initiatives aimed at conflict resolution and breaking down barriers between people. Basically, promoting peace through great goddamn vodka. It's a simple concept, but one that could genuinely make an impact. The liquid itself is legit too - clean, crisp, dangerously drinkable whether you're knocking it back neat or using it to make one hell of a ballsy cocktail. Just an all-around quality spirit from people with a meaningful cause. So if that type of thing speaks to you, do yourself a favor and follow this page. Stay up on Zamir's latest releases, events, whatever. Trust me, it's one vodka brand that's actually worth getting behind - both for the taste and the reason they're doing it in the first place. In a world of bullshit stories, Zamir Peacemaker is the real deal. I'll raise a glass to that any day.

Shaking up the US spirits scene: Vodka leads by volume despite a dip, while RTDs surge in popularity, showcasing a dynamic shift in American drinking habits. Discover which spirits made the top 5 in 2023, revealing evolving preferences and industry trends. #SpiritsIndustry #Vodka #RTDs #AmericanWhiskey #TequilaMezcal #BeverageTrends #USMarket #DrinkResponsibly #Innovation #ConsumerTrends

Let's plan the perfect patio party! What's your must-have ingredient for fun gatherings? Refreshing drinks, delicious appetizers, or good music? Share your essentials in the comments below! #SpringFling #PatioLiving #OutdoorEntertaining #GrillingTips #DRE01349340 #Compass #REALTOR® #GridleyGroup