This Week in Digital Health’s Post

Breaking into digital health isn’t easy, but it’s a space full of opportunities if you know how to navigate it. I came across an interesting article on Forbes, “The Digital Health Market Unplugged: Penetration Strategy,” thanks to Johannes Boshkow that highlights the complexities of entering the digital health market as well as the oppertunties. It made me reflect on some of the challenges we’ve seen. The hardest part? Knowing where to start and how to scale. It’s not just about that initial engagement—it’s about staying involved through multiple iterations as the market and user needs evolve. Design thinking plays a huge role here. By deeply understanding the needs of users and staying flexible through iterations, we can create human-centered solutions that grow with the changing landscape. Here are a few key takeaways I’d add: 1. Start small, scale smart Pick one use case, test it with users, and show value before expanding. Staying involved as needs shift is crucial for long-term success. 2. Build partnerships with champion users Collaborate with clinicians and key stakeholders early and often. They’re busy, but their feedback is invaluable for shaping solutions that cut across complex systems and workflows. 3. Embrace complexity Integration into existing systems is tough, but design thinking can help you approach this challenge with empathy. It’s about refining the solution until it fits seamlessly into workflows. As one of my clients put it, that consistent focus on user needs is what gives them a competitive edge. The key isn’t just market penetration. It’s creating solutions that make a real difference by keeping users at the center, every step of the way. What’s been your biggest challenge in the digital health space? 🔔 I’m Martin, and for over 20 years, I’ve been focused on building human-centered, impactful digital solutions that transform healthcare. 👍 Like if you agree. ♻️ Repost to keep the conversation going. https://lnkd.in/eGsab6zb #DigitalHealth #DesignThinking #PatientExperience #DigitalTherapeutics

Are you too busy to go check out the full pdf I shared before on the potential of digital health? My Zühlke Group colleagues summarized it in a blog post for a lighter read: 🔹 Discover how digital solutions are reshaping healthcare delivery and business models. 🔸 Learn about the challenges and opportunities in achieving #ROI from digital health initiatives. 🔹 Uncover strategies for successful implementation and scaling of digital health solutions. #digitalHealth #medtech

In 2016, Walgreen's and Theranos made headlines with their flawed blood testing rollout, while Scanadu Scout faced regulatory hurdles despite its promising "Tricoder" technology. These examples underscore the challenges and importance of establishing clear evaluation criteria in digital health. When ANDHealth and Perx Health were founded, the landscape was fraught with uncertainty. Innovators, doctorpreneurs, and enterprise customers grappled with the complexity of commercializing digital health products, which require a blend of clinical research, real-world ROI, data privacy, and regulatory compliance. Historically, the absence of clear evaluation criteria slowed digital health adoption. Without standardized benchmarks, buyers struggled to differentiate between vendors, often swayed by marketing or favoritism. Likewise, innovators lacked a roadmap to measure and guide their progress, leading to uneven development. Now, published standards from entities like Public Health England, the AMA, and Australia’s RACGP provide much-needed clarity. These resources offer criteria for evaluating digital health solutions, particularly in patient-facing programs like Digital Therapeutics. To identify a good digital health vendor, consider these questions: What technology does the product use? How does the product work? Does the clinical evidence base demonstrate effectiveness? Has effectiveness been validated in the real world? What evidence is there for successful adoption? What support will the vendor provide for implementation? How does the vendor manage privacy & security? Does the vendor meet and understand relevant regulations? How invested is the vendor in a long-term partnership? By adhering to these standards, we can elevate the industry and ensure digital health solutions deliver real-world benefits. https://lnkd.in/e-KpBrPN

'Best XXX' awards are dime a dozen, but it is a little more meaningful when it's a joint list by Newsweek, Statista and supported by HolonIQ, 3 leading companies in their field 🥂 We are bringing an integrated O2O approach to healthcare in the region - certain things make sense online, while other services have to be in-person. If you want to have a chat about healthcare, digital health, or things we can do in SEA together, let me know!

An excellent overview of critical decisions that drive success in Pharma digital initiatives. You could substitute Pharma with Medtech or Medical Device and the conclusions are still relevant. Kudos Brian Flatley, Alice Adamczyk, Hannes Toivanen, Matic Meglic and S3 Connected Health team for a thought provoking review of what it takes to succeed with Digital Health Solutions. #digitalhealthsolutions #productmanagement

Digital health platforms differ in some fundamental ways from other types of platform businesses. Four years of research by Marcus Holgersson, Joakim Björkdahl, Anna Essén, and Johan Frishammar reveals that to be successful, DHPs must take a different approach to market entry, growth, and governance. Even if you're not in health care, this is a fascinating and practical read about strategy in the digital age. #digitalhealthcare #digitalhealthinnovation #platformstrategy #strategyexecution MIT Sloan Management Review

Today’s #healthcare landscape is yearning for the power of #digital health. Read our latest article to find out more.

Today’s #healthcare landscape is yearning for the power of #digital health. Read our latest article to find out more.

Today’s #healthcare landscape is yearning for the power of #digital health. Read our latest article to find out more.

Today’s #healthcare landscape is yearning for the power of #digital health. Read our latest article to find out more.