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This year's sleepover theme, Magnum's 🩷Euphoria and Chill💜, focused on offline confidence. The ballroom scene, originating in the late 1960s as a safe space for Afro-American and Latinx LGBTQIA+ individuals, inspired us. Amber Vineyard, a pioneer of the Dutch ballroom community, shared her story and performed with her crew for 155 guests at 🪩House of Magnum🪩 with vulnerability and confidence. It was a night of pure enjoyment! Brand: Unilever Magnum Strategy & concept: ACE | Glasnost Research: DirectResearch - full-service marktonderzoek Production: Tasty Lemon Ambassadors: ACE | Content Icons Photos: Kirsten van Santen Aftermovie: four | video agency

#event #magnumsleepover #ballroomtheme #magnum

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