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Black history. Celebrated every February. Originally in America. And now, by the whole world. But most people don’t realise that this is a problem. Black Americans make up only 4% of the world's Black population (1.2 billion), and yet America is seen as the benchmark for Blackness by most people in the Western world. Why should we only celebrate our universal Blackness in one month of the year when we are who we are every day? Just as we believe there is no "i" in "thjnk", we have a campaign for the true representation of ALL Black people to change this cultural perspective. Introducing #blackthinkers, a film that challenges the current narrative around the celebration of Black history with an encouraging new message: Black history is every single day. Link with explanation in the comments.

John Eboseta

Copywriter. Conceptor. Storyteller. Ad Rapper. BlackThjnker.

8mo

Can't thank everyone at thjnk enough, for the chance to truly make mine and countless voices heard, with this message. ❤️

Michael Trautmann

Founder and Chief Growth Officer NWMS GmbH, Entrepreneur, Advisory and Supervisory Board Member, Consultant, Trainer, Coach, Podcaster, Author and Speaker. Member of the "Hall of Future"

8mo

Wow. That leaves me almost speechless. 😮

Isabelle Rogat

💖 Managing Director @ODALINE | Cultural Trendscout | Next Gen Expert | DEI Lead | Kolumnistin | Speakerin & Moderatorin | Trendlocal @Trendwatching

8mo

So important, thanks you for creating & educating internally as well John Eboseta Thomas Février

Anesa (Ness) Lokvancic

Gen Z & Popkultur | Marketing & Social Media | Start-Up Enthusiast | Digital Native ❤️🔥

8mo

You nailed it! ❤️❤️❤️ Liebs einfach!

John Eboseta absolutely bloody killed it. 🤯❤️

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