Results driven marketing, branding and communications specialist | any brand story teller |brand director | marketing director
I would have never really thought that this idea could work on the face of it... but actually it can! Very clever adding this extension to the main #stanleycup product... and it is totally on point in addressing the main issues of 1) you want to be hydrating yourself 2) not wanting to carry extra things - it's not extra when it has pockets! 3) allowing for some customisation in terms of color (so you already get a buy in from ones target market) 4) setting a trend #brandinnovation #brandengagement
