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"I wonder if the creative team drank their own detergent and became delusional while formulating this ad" - find out why Norwegian Company På(fyll)™ fell like those in their latest sustainability ad. In our latest stream, Purpose Hits and Misses, with Ad Age, we dissected some winning work from @Bodyform's powerful ad "Never Just a Period", a game-changer in tackling menstrual stigma, while The Coca-Cola Company's heartwarming celebration of togetherness was a beautiful reminder of the power of human connection. Closer to home, we looked at Copenhagen's innovative CopenPay program leading the way in sustainable tourism. We also scrutinised some misses, including Thomas Cook's inflatable raft campaign that fell short and IKEA's "Here Comes the Sun" ad that missed the mark. Want to hear more? Check out the latest episode with the great E.J. Schultz. https://lnkd.in/dxk-pHyj Let's keep the conversation going! What are your thoughts on these campaigns? Share your insights. #purposemarketing #advertising #sustainability #socialimpact #brandpurpose #ethicalmarketing #sustainablebrands #socialresponsibility #marketingtrends #advertisingindustry #creativeadvertising #adage #goodvertising

We love a bite-sized telenovela. 👏 Further evidence that multicultural marketing transcends token social media posts. Kahlúa packs in so much character and storytelling in these short (15 sec) video spots, all while keeping it product-centric. Well done, Wieden + Kennedy! 👏 #Diversity #Equity #MulticulturalMarketing #EmpowermentThroughCulture #LatinaLeaders #Hispanic #HumanCentered #HeritageMarketing #BeverageIndustry #AdultBeverages #FoodandBeverage #BeverageTrends #BevAl #Alcohol

I’ve been chatting with various US brands over the past few weeks about European expansion. The big question everyone has is about creative: How culturally different are people in the UK, Germany, etc.? What are the key differences, and how should they approach creative to make ads work effectively? The answer is that we are different, and Europe is home to a multitude of cultures. Even in the UK, where the language is the same, there are significant cultural differences. To highlight a few: we have much less access to the great outdoors, more vacation time, we travel abroad much more often, the pub is central to our social lives, and football is not the same football here—the list goes on. Brands built for US audiences can succeed here, but to truly scale, localisation for culture is essential because the emotional and practical triggers will be different. If you're a US brand looking to understand UK culture, this BrewDog ad offers 1 minute of brilliant insight. What an ad!

Arrelle Fine Linens, #Chicago #Luxury Retail explains What is FILLPOWER ? When purchasing a #comforter ( or #duvet) Check out my #shoppingtips #shop #fillpower

They say actions speak louder than words. We say, why not have both? Proud to be sharing our new work for CaratLane - A Tanishq Partnership. Introducing: Postcards. A gift that speaks for itself and lets your love shine even brighter. This Season of Love, #KhulKeKaroExpress with Caratlane❤️ Himanshu Saxena | Parikshit Bhattaccharya | Avnish Anand | Jennifer Pandya | Gurukeerthi Gurunathan #FreshFromTheBarn #NewWork #TheZagWay #ClientWork #advertising

Tell us you’ve never been to Manchester without telling us you’ve never been to Manchester 🙃 That’s exactly what Mancs thought the day THAT Magnum ad popped up claiming its ice cream was the only thing that could make lying on Piccadilly Gardens even better… But in-house creatives at On the Beach hit the nail on the head with a much more relatable reactive. Why did it work? They understood the nuances of local life… IYKYK This is a great reflection of our Mind the Gap research, which found regional gaps in the UK are widening, not narrowing. With regional othering by London Brand Marketers being a standout trend. Uncovering there’s work to be done to draw brands closer towards how and where consumers across the UK live. To understand what we mean by regional othering, download our Mind The Gap report here: https://lnkd.in/eg9Zy-rf #WeAreBrazenPR #MindTheGap

Check out our ad in #happeningsmagazine

John Lewis & Partners has released the first of a trilogy of adverts that draw on the return of the retailer’s 100-year-old price promise “Never knowingly undersold”. #JohnLewis #NevenKnowinglyUndersold #highstreet #fashionretailnews