Those2Chics’ Post

The Power of Influencing Business The starbrands awards happened last week and @Mbote Njogu was awarded as the fastest glowing influencer 2024. I visited his pages and realised he is a mix of many brands that benefit from his ability to reach the low and average audiences who resonate with his #Creations The bed promotion was hilarious🤣🤣 and it is believed that the CEO of the furniture business was the nagging child who cannot sleep 😴😴 or cooperate hence a new bed must be ordered asap😅😅. Earlier, CEOs took the front seat in business promotions but not to the extreme that we're witnessing today through influencers. In Fact, many small business owners have cut the marketing budget to Zero and have now become the influencers of their businesses through #personal_branding and #Content_creation. Do you think influencers will disrupt the #marketing and #advertising landscape to deny #creative_agencies,#Modelling and #production houses businesses? Indeed the cheese 🧀 has moved.

Met Gala: Where were the influencers in the fashion industry's biggest night? 😕 Last night the Met Gala hosted a range of attendees from A-list celebrities to top designers, stylist and more - but we couldn't help but wonder...where are all the influencer attendees? Of course we saw some familiar faces and big names from the influencer world, such as Emma Chamberlain, HaleyyBaylee and Wisdom Kaye. But there was a significant drop in the amount of influencer attendees compared to the previous years. Those who ARE being invited are those who have broken out of the influencer space and entered the "a list celebrity" space thanks to their various business ventures. All of this got us thinking... 💭 Does that mean that digital stars are only valued once they've broken out of the 'influencer realm' to the 'business world realm'? 💭 What about all those influencers who have huge social media following or thriving businesses but have not been invited? 💭 How does this align with the fact that when brands want to gain awareness they usually go to digital influencers rather than celebrities? What do you think? #marketing #contentcreation #creativity #metgala #influencer #influencermarketing #partnerships #branding #luxurybrands #digitalmarketing

One of the most popular cross-generational sayings about surprises is from the fictional character Forrest Gump, “Life is like a box of chocolates. You never know what you’re gonna get.” 🍫 While we certainly agree with how frustrating a box of unmarked chocolates is, there is something intriguing and tactical about how celebrities, influencers, and various companies use surprise marketing to peak customer interest and sell out their products in only a few days. Check out our recent blog to discover what we can learn from women entrepreneurs like Beyoncé and Jane Birkin about surprise marketing and leveraging exclusivity for brand growth! 🌟 https://lnkd.in/g8a5hhgx #surprisemarketing #womenshistorymonth #blogpost #readourblog #brandgrowth #womenentrepreneurs #wearerearview

Fundamental Hospitality in the Spotlight. Recently, we’ve had the pleasure of hosting many household names across our brands, including Peggy Gou, Naomi Campbell, Jason Derulo, Edward Enningful, and Pixie Lott. Beyond bragging rights, hosting celebrities and influencers at restaurants and bars has emerged as an incredibly effective marketing strategy over the past decade. It is so effective that influencer marketing is expected to be worth 24 billion dollars by 2025. In the traditional sense, high-profile guests have always generated PR coverage and column inches. However, now they have an increasingly direct impact on the purchasing decisions of their fans. With millions of followers hanging onto every post, one Instagram post can expose a brand to millions of prospective customers, providing immediate and widespread visibility. Their alignment with venues not only drives engagement but also increases relevance, heightens aspirational value, and provides a platform to reach our target audience. These partnerships and endorsements are invaluable in enhancing and bringing to life our brand offering. 📸- Pixie Lott #influencers #celebrities #marketing #pr

Harsh reality of influencer manager 𝗪𝗵𝗮𝘁 𝗺𝘆 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 𝘁𝗵𝗶𝗻𝗸 𝗜 𝗱𝗼: Attend glamorous events and hang out with celebrities. 𝗪𝗵𝗮𝘁 𝗺𝘆 𝗽𝗮𝗿𝗲𝗻𝘁𝘀 𝘁𝗵𝗶𝗻𝗸 𝗜 𝗱𝗼: Spend all day on social media. 𝗪𝗵𝗮𝘁 𝗺𝘆 𝗯𝗼𝘀𝘀 𝘁𝗵𝗶𝗻𝗸𝘀 𝗜 𝗱𝗼: Make magic happen overnight. 𝗪𝗵𝗮𝘁 𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗼: Emailing influencers, negotiating rates, creating content calendars, tracking metrics, putting out fires, and hoping it all goes viral. #influencer #fashion #blogger #instagram #instagood #model #follow #photography #fashionblogger #photooftheday #beauty #lifestyle #makeup #instadaily #likeforlikes #influencers #picoftheday #followforfollowback #explorepage #fashionista #beautiful #youtuber

Ever wondered how Fame Keeda finds the perfect influencers for brands? Join me & Rumana Salma Khan along with our Co-Founder, Rahat Salma Khan, as we pull back the curtain on Fame Keeda's magic! This reel dives into the world of influencer selection, exploring how we identify potential and nurture talent to create win-win partnerships! #FameKeeda #InfluencerMarketing #BehindTheScenes

Making Waves in 2024: A New Chapter for Oceansapart I am excited to share a pivotal moment in our journey. This year marks the merging of our local instagram accounts into one unified channel, reaching 1.2 million followers as baseline! Here’s what it means for us: • A unified brand story that resonates across borders. • A streamlined platform for better engagement with our amazing community. • Enhanced insights to tailor our products and services to their needs. • An opportunity to collaborate with a diverse range of global influencers and partners. What's your take on local vs global social media channels? How do you think this shift will impact our community and brand experience? #Oceansapart #GlobalCommunity #Activewear #SocialMediaStrategy #BrandGrowth #MakingWaves

This is why company culture is important - especially in the world of influencer marketing 👇🏾 Down below, @miylifestyle on tiktok made a 4-part story detailing her experience with a huge beauty brand. Her story quickly went viral with millions of views and people immediately rose to her defense. What happened next? The company began to face backlash which opened the opportunity to spotlight competitors. And so she did. Miylifestyle gained a beauty collaboration with BaskandLather, co. A direct competitor. A small beauty business which has now skyrocketed into the limelight. Pay attention to the team behind the successful media, successful influencers, and successful businesses. You never know how valuable and influential your employees are until they talk about their experiences. You never know when they will become the face of your brand. #influencers #influencermarketing #companyculture

How These Influencers Used Their Personality to Launch Mega-Brands 🤩 Today’s top influencers aren’t just creating viral content – they’re building multi-million dollar global brands around their online personas! 🤯 Take The Rock. His entertaining social media presence and charismatic interviews catapulted his fame beyond wrestling into Hollywood A-list and lucrative brand deals. Now “Dwayne Johnson” is an empire. Rihanna went from music industry darling to fashion and beauty mogul by leveraging her personal edgy style into hit cosmetics and lingerie lines. Her Fenty brands rake in over $500 million a year! 💎 The Kardashians exploded from basic reality TV into a household name by being unapologetically themselves. Now the Kardashian brand makes $1 billion annually hawking everything from clothes to apps. The lesson is: influencers with magnetic personalities can transform themselves into powerhouse brands. Their uniqueness and authenticity attract fans who feel connected to the person behind the content. If you aspire to launch yourself as an influencer brand, the key is identifying and amplifying what makes you different. 👌 At Communik, we specialize in uncovering the core personal traits that engage audiences. Want to build your influencer empire? Let’s talk! #InfluencerBrands #PersonalBranding #CelebBrands #BrandEmpire #TheRockBrand #RihannaFenty #KardashianEmpire #InfluencerSuccess #PersonalityMatters #AuthenticBranding #MegaBrands #InfluencerMarketing #BrandTransformation #BrandBuilding

Are We Buying Products or Star Power? The Celebrity Endorsement Dilemma Today, I saw Katrina Kaif and Hrithik Roshan endorsing Rado watches. It got me thinking: how much do these celebrity endorsements actually influence our purchasing decisions? 🤔 Consider this: - Would you spend ₹1.5 lakh on a watch just because your favorite actor wears it? - What matters more: product quality or the face promoting it? As consumers, we often say we prioritize quality and value. But do our actions align with our words? From a business perspective: - Are celebrity endorsements worth the massive investment? - How do they compare to the rising trend of influencer marketing? Imagine this: Instead of a multi-crore deal with a Bollywood star, a company partners with 100 LinkedIn influencers (10k+ followers each). They provide free products in exchange for honest reviews. 💡 The potential reach? Millions. The cost? Fraction of a celebrity campaign. What's your take? - As a consumer, how much do endorsements sway your decisions? - If you're in marketing, what's been your experience with celebrity vs. influencer campaigns? Let's discuss! Share your thoughts in the comments. 👇 #MarketingStrategy #CelebrityEndorsements #InfluencerMarketing #ConsumerBehavior