Happy Birthday, Linh Tran 🎉🎉🎉 Please join us in celebrating our Marketing and Admin Specialist, Linh Tran, on her birthday today! Have an awesome day!
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🌟 Do more with less at Munch! 🌟 At Munch, we're thrilled to kick off a brand new series delving into the heart of our company values.💚 Today, we're excited to introduce the first value that drives us: "Do more with less." In a nutshell, this value embodies our belief in the power of hard work and strategic thinking to accomplish great things. While we foster a laid-back atmosphere, our dedication to our mission is unwavering. 💪 We thrive on efficiency and we're all about making waves through our results, not our extravagance. Continuously pushing the boundaries of efficiency is ingrained in our DNA. We're constantly brainstorming🎨, innovating🆕, and refining our processes to ensure we're doing things better and smarter every step of the way. "In the marketing team, we often use the possibility of repurposing the contents. For example, if we write a blog post, shoot a very cool social media video, or write an email focused on one topic we can use that content on another channel. This can foster efficiency, strengthen the consistency in our communication and we can test how different types of content fit each channel." - shared with us Belayane Najoua our Global PR & CRM Lead. If you share this value, check out our job opportunities and join us on this journey. Together, let's redefine what it means to be outstanding in the world of business and make the world a better place!🌱 https://lnkd.in/ghUDXnbw Stay tuned for more values!
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🌟 Calling all Field Marketing Professionals in Southern California! 🌟 Are you passionate about bringing innovative, creative and unique marketing activations to life that align with your company values? If so, let's connect and let's create! As a Field Marketing Specialist at Guayakí Yerba Mate, I thrive on creating impactful campaigns that resonate with our target audience while staying true to our core values of sustainability, market driven regeneration, genuine connection, and impactful experiences. I believe that collaboration, shared insights and connection are key to driving success in our dynamic and ever-changing field, especially in So-Cal. I'm reaching out to fellow field marketing specialists, managers, brand operation specialists, community specialists and brand builders in the Southern California area who are equally dedicated to making a meaningful impact in their communities and beyond. I am looking to start a forum for us all to create an open line of communication. Let's come together to share ideas, learn from each other's experiences, and elevate our strategies to new heights, inspiring each other to all Come to Life! (as my amazinggg team at Guayakí Yerba Mate would say). Feel free to drop me a message, comment on this post, tag a friend, colleague, or connection you feel would align or connect directly with me immediately. Let's connect and explore how we can support each other in driving positive change through our marketing efforts. #FieldMarketing #MarketingStrategies #CommunityEngagement #Collaboration #Networking #ValuesDrivenMarketing #MarketingProfessionals #ConnectAndGrow
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Keynote Speaker (CSP®) helping Sales/Marketing/Leadership professionals connect deeper and win more trust...Author of They Ask You Answer...Ranked #1 LinkedIn Voices (Entrepreneurship)...a Dang Good Follow on LinkedIn
A young professional at an event recently asked me, "Marcus, in simple terms, what's the difference between Sales and Marketing?" I thought about it for a few seconds, smiled, and responded as follows: 👉 Marketing: They Ask, You Answer 👉 Sales: You Ask, They Answer The person, looking a little surprised, then said, "Is that it? Is it that simple?" Again, I smiled and replied, "Yes, it truly is. And here's what's so wild—most professionals don't follow this. They make both sales and marketing about themselves, their product, and their company. Everything is a pitch. But if you can boil it down into those eight words I've just shared with you and master these skills, you will become truly world-class in both fields." The person then looked at me thoughtfully, nodded, and said, "I get it. And I can do that. Thank you." And that's what I love about my job. I get paid to travel the world and, hopefully, create as many lightbulb moments as possible along the way. What a joy. 🙂
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In the spirit of Festivus, I'm airing my grievances: The growth of product marketing has been exciting to be a part of as it has provided me the opportunity to do interesting and engaging work, work alongside great people (Emily Helander, Ann Lee, David Carrillo, Lindsey Banks - to name a few), and you know - pay the bills and whatnot. Increasingly I see openings for product marketing roles requiring previous product marketing experience. This gatekeeping, while potentially good for my job security, isn’t going to help product marketing continue to evolve. There are plenty of roles with transferable skills, and talented people out there that could be a boost to your product marketing teams and organizations. Don’t overlook candidates with the soft skills to succeed in product marketing: - Inherently curious about how things work 🤔 - Good at communicating complex products or solutions in clear, simple language 🤓 - Ability to multitask 🐙 - Empathetic towards other roles/departments' challenges 🆘 - A good cross-functional collaborator 🤝 - Name starts with an “M” and ends with an “osenfeld” (wait no, ignore that one) 👀 Chances are you yourself didn’t start in product marketing. Why make it an arbitrary requirement for others? Hire outside the box! Thanks for reading my annual LinkedIn post. #productmarketing
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We’ve been setting up a brand new field marketing function at GWI for the past few months. Why? I believe collaboration and alignment with our revenue partners is key to our success. How do I see field marketing? ↗️ Owning joint targets with revenue. ↗️ Shared analysis of what is / isn’t working and what needs to be adapted based on the results we’re seeing. ↗️ Marketers sit in our core verticals alongside their peers in rev, mirroring the org design in revenue. ↗️ The marketers are viewed as an extension of the revenue team. ↗️ GTM strategies are created together, and presented to the business and reported on cohesively. ↗️ There is super tight alignment between field, DG, ABX and content. Field are the linchpin to making this work. Events are a major part of a field marketers role (not their sole responsibility) and as part of a broader field marketing function they become more strategic and revenue-focused, with ownership over generating or accelerating the sales pipeline, depending on the goal.
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An interesting debate came up during a recent Public Relations class I facilitated. The question: Why do most renowned brands (local & global) invest in advertising when they already have a strong foothold in the market. Why not simply concentrate on producing their goods or delivering their services to their existing customer base? It's surprising to consider that if they were to halt their advertising efforts, their customer base could dwindle. Essentially, their advertisements may not solely target their existing customer base but rather potential customers who have heard about their brand or product but haven't patronized. What this implies is that brands need consistent advertisement to sell beyond their customer base. I drop by a pastry shop on Osborne every other day to buy croissants. They didn’t pay me to advertise them, so I won’t mention their name 🤣 . Their snacks are super great, and I tell my friends and colleagues about them. But what about people who haven't heard about the restaurant yet? That's where advertising comes in. Even though the restaurant already has loyal customers like me, they need to keep telling others about their delicious offerings through advertisement. Consistent advertising will help the restaurant reach new customers who might not know about it yet, helping the business grow beyond just its regulars. Here are some reasons why brands (big or small) should create a budget for advertising no matter how little: 1. It will help you stay relevant 2. It creates brand awareness 3. You will reach new customers To stay relevant, let advertising be a part of what you do as a brand but off course to compliment your public relations efforts 😆 . #Advertising #Publicrelations
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PR | Communications | SEO | Content Marketing | Brand | P&L | at EnKash | Ex-Policybazaar, Paisabazaar & MobiKwik | 40 Under 40 Award Winner | Most Influential Financial Services Marketing Professional Award Winner |
In the age of digital transformation and the rise of tech startups, the role of corporate communication professionals has not only evolved but also become increasingly crucial. Professionals in this field now find themselves wearing multiple hats, from being brand custodians to overseeing the entire spectrum of marketing activities. But does age really matter in this fast-paced industry? And what do companies consider when hiring for such positions? Here is my perspective on this topic in the PRmoment India story. Thank you Paarul Chand for the opportunity. What is your take on this topic Mrinall Dey (He/Him), Bhaskar Majumdar, Akanksha Jain, Bhavya Sharma, Deebba Ali Neha Kumaar Garg Jyotsna Dash Nanda
Editor In Chief at PRmoment India, Founder Whyte Sky Co-Coaching for Life@Work, Co-Author- A Question of Trust, the CEOs Guide to Strategic Communications and Building Trust
What are the pros and cons of younger corp comm teams? Please share what what you think? Thank you, Bhumika Gupta Oberoi (She/Her) Amandeep Arora Amrit Ahuja Himanshu Raj for sharing your honest insights. PRmoment India . https://lnkd.in/gBFmhYNt
Digital technologies sees a shift towards younger public relations…
prmoment.in
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Public Relations is the foundation on which advertising flies. Consistent advertising helps keep and sustain customer loyalty, and very importantly, generational product preference transference (eg Maggi in the face of deluge of new seasoning options in the market) etc #BoldlyPublicRelations #advertising #publicrelations
An interesting debate came up during a recent Public Relations class I facilitated. The question: Why do most renowned brands (local & global) invest in advertising when they already have a strong foothold in the market. Why not simply concentrate on producing their goods or delivering their services to their existing customer base? It's surprising to consider that if they were to halt their advertising efforts, their customer base could dwindle. Essentially, their advertisements may not solely target their existing customer base but rather potential customers who have heard about their brand or product but haven't patronized. What this implies is that brands need consistent advertisement to sell beyond their customer base. I drop by a pastry shop on Osborne every other day to buy croissants. They didn’t pay me to advertise them, so I won’t mention their name 🤣 . Their snacks are super great, and I tell my friends and colleagues about them. But what about people who haven't heard about the restaurant yet? That's where advertising comes in. Even though the restaurant already has loyal customers like me, they need to keep telling others about their delicious offerings through advertisement. Consistent advertising will help the restaurant reach new customers who might not know about it yet, helping the business grow beyond just its regulars. Here are some reasons why brands (big or small) should create a budget for advertising no matter how little: 1. It will help you stay relevant 2. It creates brand awareness 3. You will reach new customers To stay relevant, let advertising be a part of what you do as a brand but off course to compliment your public relations efforts 😆 . #Advertising #Publicrelations
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1moHappy birthday My-Linh Tran