Tim Osiecki’s Post

Aligning your strategies with the beliefs of your audience. A few weeks ago, I discussed how consumers don’t always make rational choices, but rather act based on their beliefs. The key term here is "belief." (post here: https://lnkd.in/g55A_tDb ). There is a widely debated yet accepted theory suggesting that knowledge alone isn’t the primary driver of consumer behavior. Instead, beliefs (regardless of their accuracy) shape our actions. For instance, the growth in online shopping isn’t solely attributed to increased knowledge or confidence in digital tools (though that plays a role). The real drivers are three key beliefs: - Attitude: Consumers believe online shopping is more convenient (e.g., better prices, availability at any time, no need to visit physical stores). - Social Influence: Observing friends, family, and influencers engaging in online shopping leads consumers to view it as a common behavior. - Control : Consumers believe they have more control over their shopping experience, reducing stress and ensuring safe payments. These beliefs, rather than just knowledge, are what propel the trend of online shopping. By aligning your strategies with the beliefs of your target audience, you can more effectively predict and influence their behavior, driving greater engagement with your products. Post available also here: https://lnkd.in/g8mz2rbT #marketing #consumerbehaviour #apac

Understanding audience trends isn't just about following what's popular—it's about anticipating the next big thing and creating opportunities for meaningful engagement. In our latest article, we explore how brands can do this effectively. Take the "summerween" phenomenon, for example. Retailers like Michaels and Home Depot are launching Halloween products in July, tapping into the growing excitement for early celebrations. This isn't just a trend; it's a strategic move to extend the season and deepen customer engagement. The challenge lies in knowing when and how to act on these insights. Whether it's recognizing a shift in consumer behavior post-pandemic or creating iconic trends like Starbucks' Pumpkin Spice Latte, the key is to be proactive. Are you ready to lead the way in your industry? https://lnkd.in/gNYaazW8

Dive into the #marketing phenomenon of #minibrands as #CPG companies fuel a new style of #engagement targeting younger #consumers. Learn all about this massive #socialmedia trend in this latest #Kantar #RetailIQ piece here....

🛍️ Gen Z: Discovering vs. Buying on Social Media! 🔍 When it comes to Gen Z’s shopping habits, there's a clear distinction between how they discover products and how they buy them — and it’s reshaping the retail game. 🔑 Discovery: Gen Z is all about exploration, and social media is their go-to space for finding new products. Fully half of Gen Z shoppers say they discover products on platforms like Instagram and TikTok. These channels are packed with influencer recommendations, viral trends, and creative content that spark their curiosity. 🌟✨ 💳 Buying: But here’s where it gets interesting — the buying behavior is evolving quickly! Social media isn’t just for discovery anymore. Gen Z is increasingly comfortable completing transactions right where they discover products. In fact, 59% of shoppers now buy directly from social platforms, a nearly quadruple increase from just two years ago. And 2 in 5 Gen Z shoppers are open to doing some of their holiday shopping directly on their favorite social app this year. 📲💥 For brands, understanding these shifts - however subtle they may seem - is key. The discovery phase is all about engaging content and social proof, while the purchase phase demands a seamless, familiar buying experience that enables shoppers to buy when they want where they want. To win with Gen Z, brands need to be present at both stages, providing a smooth transition from "I like that!" to "I bought it!" #GenZ #SocialCommerce #DigitalStrategy #CustomerJourney #RetailMarketing

https://lnkd.in/gdQtdizE Health, wellness and travel are increasing! "We’re all dealing with content overload. And Gen Z can now be pickier purchasers. The result? Brands need to consistently message across every channel. They need to create a storytelling journey across TikTok, email, streaming networks, in-store, and more. They need to be everywhere that their buyers are, and the messages used across these channels need to be channel-specific, but also tell a cohesive, authentic narrative." They also prefer micro-influencers.

🎁 Planning for the holiday shopping season is now, and for marketers, this is a critical moment to ensure their campaigns are producing maximum ROI by the end of year. With Foursquare Audience, Attribution, and Proximity we’re helping retail and CPG brands to boost their reach and impact. Learn how you can reach the right shoppers at the right moment (and across all channels) in our holiday marketing blog 👉 https://lnkd.in/dFmcVJpy #Foursquare #locationtechnology #holidaymarketing 

Consumer goods are more than just meeting basic needs. In the digital era, these products shape modern lifestyles—from convenient online shopping to the choice of healthy and eco-friendly products. Brands that quickly adapt to trends like personalization, convenience, and influencer impact will more easily win consumers' hearts. Has your brand followed these trends? Discover more: https://shorturl.at/1ytuw #CloveResearch #MarketResearch #BusinessStrategy #BusinessGrowth #MarketInsights #ConsumerGoods #Ecommerce #ConsumerTrends #InfluencerMarketing #BrandLoyalty #ProductInnovation #InnovativeBrand #DigitalTrends

A Walmart and Morning Consult survey reveals that social media has become a crucial platform for product discovery, with 55% of Gen Z shoppers making online purchases while browsing social media in the last six months. This surpasses the overall shopper average of 38%. The survey of 2,233 U.S. adults highlights the importance of social commerce, with Gen Z shoppers leading the charge. While online searches remain a popular starting point for shopping journeys (44%), social media is gaining traction, with 38% of Gen Z shoppers beginning their shopping journey on social platforms. The survey also reveals that: 🔵 49% of respondents would buy more clothes if they had access to "great virtual try-on" tools 🔵 42% of Gen Z shoppers start their shopping journey in stores 🔵 40% begin on retailers' mobile apps or websites Walmart's report emphasizes the significance of Adaptive Retail, which prioritizes personalized shopping experiences. The retailer forecasts that predicting individual customer needs and delivering personalized suggestions will be key to success. In response, Walmart is experimenting with new digital shopping experiences, such as Walmart Realm and Walmart Discovered on Roblox, and revamping its product assortment to appeal to younger consumers. The big-box retailer has seen significant growth in Gen Z and millennial customer bases, with Sam's Club memberships surging by 63% among Gen Z and 14% among millennials over the past two years. Experts attribute this growth to Walmart's seamless integration of online and offline channels, catering to the evolving expectations of younger shoppers. Stay ahead of the curve! Is your business ready to tap into the power of social commerce? Our social media services can help you: 🔵 Develop a social media strategy that resonates with Gen Z shoppers 🔵 Create engaging content that drives sales and brand awareness 🔵 Leverage influencer marketing and user-generated content 🔵 Optimize your social media ads for maximum ROI Contact us today to learn more and take your social commerce game to the next level! info@hygrit.com #hygrit #socialcommerce #socialmedia #ecommerce #onlineshopping #shoppingonline #genz #genzshopping #walmart

Ever feel like brands miss the mark with their targeting? I just got invited to a teen event by a well-known brand. Now, considering they have my birth year (1975), it’s safe to say I’m well past my teenage years. I’m also not particularly excited about dancing with a bunch of teenagers. To make it more interesting, they have records of all my purchases, which happen to be clothing in size 7-8 years. So clearly, my son isn’t their target either. So, my question is—who on the marketing team thought this message would resonate with me? 🤔 It’s a reminder of how essential it is for brands to understand and leverage their customer data intelligently. A personalized approach can go a long way in creating meaningful connections. Come on Mango Team, I know you can do much better! #customerfirstalways #theuglytruth

📊 Social Commerce: Key Insights for Marketers This Holiday Season 🎁 Social commerce is projected to reach $101.38 billion in the US this year, fueled by existing buyers spending more. As digital marketers, it’s crucial to understand the evolving landscape and how to effectively target the right audience, especially as we approach the holiday season. Here's what stands out: 1️⃣ Growth from Existing Buyers: While the number of new social buyers is slowing, established shoppers are increasing their spend—averaging $750 per person in 2024. 2️⃣ Social’s Limited Role in Holiday Shopping: Only 12% of consumers plan to buy holiday gifts via social media. However, Gen Z is a key audience, with many influenced by creator content and trends on platforms like TikTok and Facebook. 3️⃣ Platform Focus: For Gen Z, TikTok is a leader in social commerce, but Facebook remains dominant among Millennials and Gen X. Understanding platform preferences is key to a successful campaign. 4️⃣ Apparel Brands: With clothing as the top category this Black Friday, brands should lean into influencer partnerships and positive reviews to drive conversions. 🛍️ As marketers, it’s essential to tailor strategies based on who’s buying and where, while offering exclusive promotions to entice social commerce shoppers. Full Article ➡ #DigitalMarketing #SocialCommerce #Ecommerce #MarketingStrategy #HolidayShopping #GenZ #TikTok #Facebook #RetailTrends #2024holidayshopping #trendingmarketing #digitalmarketingtips2024