Tim Osiecki’s Post

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Director, Thought Leadership & Trends at The Harris Poll

In today's shopping landscape, the sheer abundance of product choices has left shoppers feeling overwhelmed and constantly comparing options online. With concerns over fake reviews and questionable endorsements on the rise, nearly nine in 10 individuals are becoming more selective about the reviews they trust, according to the newly released study by The Harris Poll, conducted on behalf of ExpertVoice. This skepticism has fueled a renewed appreciation for genuine expertise, with a striking 81% expressing doubts about influencers lacking product knowledge. As a result, firsthand experience and knowledge are now highly valued commodities, with 77% of Americans prioritizing expertise for clarity and confidence in their shopping decisions. The study, drawing responses from over 2,000 U.S. adults, shows notable transformations in consumer purchasing behaviors, demonstrating a pronounced surge in the quest for reliable product recommendations, underscoring the pivotal role of credibility when in comes to shopping decisions. ➡  For a deeper dive into the survey findings and to access the full report, go to: https://lnkd.in/eyiw6z5G ➡ See the press release here: https://lnkd.in/eTVZhsRM

Consumer Trends - ExpertVoice

Consumer Trends - ExpertVoice

expertvoice.com

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