TiVo’s Post

Name: TiVo's Fariba Zamaniyan on big data and Vizio | TiVo posted on the topic | LinkedIn
Uploaded: 2024-02-26T21:22:23.016Z
Channel: TiVo

TiVo

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8mo

TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising, sat down during Advertising Week New York with Scott Worthem, EVP of Global Strategic Partnerships at Comscore and James Alexander, Director of Data Products & Measurement at Vizio, to discuss how companies have been able to embrace big data and develop products that move the industry forward. Watch the recording to hear how Comscore and Vizio are leveraging data to bring new approaches to currency and advertising performance measurement: https://lnkd.in/e6vP-9Vx

Transcript

Companies have emerged that have taken advantage of big data such as yours that have been able to bring products to move the industry forward. Last month, Joint Industry Committee announced A conditional certification kind of bring this harnessing the power of big data. Bring this to fruition where three companies were given conditional certification after a very extensive RFP process that announced 3 resulting organizations, comScore being one of them. Video amp and I spot. And this conditional certification is expected to bring this alternatives to fruition for the next upfront so early in 2024. So there's a lot to do until we get there, but I figured it would be worthwhile to. Get the discussion going by getting Scott, you know as one of the conditional certified services. Tell us a little bit about what this means for the industry and comScore. Well you know like you said in your opening, moving to something other than a panel based solution is what is what the market needs to be in an advanced currencies puts us in that regards. But the Jicks conditional certification of our measurement was a rewarding acknowledgement of. A lot of the work we've been doing for 10 plus years in pushing advanced currencies in the market and getting the market able to understand and transact and a lot of that time has been spent on looking at age, gender compared to advanced audiences. But we really lean into the market moving towards being able to transact in a different way and if it can happen by the upfront that that's great. Now with that said, we've had a lot of clients both locally and nationally. Um transacting and planning and evaluating with our currency and this next step with the Jack and the and the and the programmers behind it and the Lean In from the buy side. We think will really move brands to be able to confidently look at this process and think about leaning into the into advanced audiences for the next upfront as you said.

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TiVo’s Post

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