Todd A. Porch’s Post

In this third report from the FreeWheel Viewer Experience Lab, our research finds ads themselves don’t necessarily bother viewers, they are bothered by bad ad experiences such as ad latency, unnatural ad breaks, and slate, which can negatively impact brand perception and recall. “It is our responsibility as an industry to work towards building better viewer experiences, which in turn will help brands connect with audiences in premium environments. We need to get this right not just for the advertisers, but for all of us as viewers.” - Mark McKee, GM, FreeWheel See more in Broadcasting & Cable: https://bit.ly/4e3JSrF #VXReport

Unlike traditional broadcast, CTV provides real-time data, making it easier for brands to hone their creative and maximize their impact. From A/B testing to multiple campaigns, we’ve helped brands use CTV data to drive real growth. Let us show you how. DM us today. #FormulasForSuccess #CTV #Advertising

What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #EffectvEmp

What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #EffectvEmp

What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #FreeWheelEmp

What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #FreeWheelEmp

What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #EffectvEmp

What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #EffectvEmp

What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #FreeWheelEmp

Interesting article on Adverting/Streaming with "Fox To Use Tubi Tech To Power Cross-Platform Ad Sales" I see this as another sign of the walls slowly tumbling down. Across #CTV and for that matter #RMN, I see an ongoing tug of war between walled garden approaches and more open systems (just like we see playing out in Digital). It's not clear cut, but I do see what could be walled gardens (Netflix, Disney, Fox), deriving interesting revenue streams from beyond-the-wall tactics. A nickle from media (like Fox and Tubi), a dollar from a clean room (see Adobe's new RTCDP collaboration), a cut of social media tie-ins, integration with martech journeys, etc. Bit by bit the new ad mediums are seeing how difficult it is to build a closed ad platform / ecosystem and looking to extend their reach through various 3rd parties. I described this in the IDC #CMO futurescape where we predicted: "By 2025, 23% of walled garden vendor revenue will come from indirect sources" I don't know that the Googles, Amazons or Metas will suddenly open the floodgates any time soon.... but there is an undercurrent in the industry nudging towards open tools that are " easy, frictionless and effective"... we'll see where it lands in the coming years. #adtech #walledgardens,