John Camilleri 🔹 Japan Recruitment’s Post

🛬 Back at home but still thinking about my Japan experience: I love a word in Japanese that encapsulates what I believe service should be everywhere: OMOTENASHI. 🎎 It describes Japanese hospitality, careful attention to detail, and selfless service to others; they take it very seriously! From buying a coffee at a coffee shop to packaging your purchase at a retail store, the experience they provide with this attention to detail is mind-blowing. One feels honored and very well taken care of; it wows you! So, I have been thinking about improving our processes and platform by questioning whether they delight our clients and allow them to fulfill their needs quickly and easily. 🧐 Are there companies or platforms that have delighted you as a customer? #Japan #Business #JapaneseCulture #OrganizationalCulture

Have you noticed that hierarchy is “a very serious thing” in Japan? Japanese culture is based on a very strong hierarchical structure, learnt from a very young age, becoming stronger and stronger as the years go by. Understanding and respecting it is crucial, even for establishing and maintaining healthy and fruitful working relationships. In today's “Do's and Don'ts,” for example, find out more about the hierarchical relationship between Kohai and Senpai as well as a few minor tips on how to interact properly in business and personal settings while avoiding awkward situations 🇯🇵 #HiLex #Japan #JapaneseTraditions #SenpaiKohai

🇯🇵 What's the #1 hurdle for foreign brands in Japan? 🤔 🌟 Quiz: Can you guess the biggest market entry challenge? 🏆 1) Language barrier 🗣️ 2) High cost of entry 💰 3) Complex distribution system 🚚 4) Loyalty to domestic brands ❤️🎌 Think you know? Let's dive in! 🏊♂️ Japan's market is notoriously tough. But why? 🧐 Many assume it's about 言葉 (language) or money. Not quite! The real answer might surprise you... and it's crucial for success. 🔑 Drumroll, please... 🥁 The correct answer is 4! Loyalty to domestic brands. 🎉 Here's why it matters for your Japan strategy: 🏆 Trust: Japanese often equate "local" with "quality". 🇯🇵 Culture: Buying foreign brands is associated with risk. 🔄 Adaptation: Success requires deep cultural understanding. Pros of focusing on overcoming this challenge: ✅ Builds long-term brand loyalty ✅ Opens doors to a discerning market ✅ Forces innovation and localization Cons of neglecting this factor: ❌ Missed opportunities in a huge market ❌ Wasted resources on ineffective strategies ❌ Potential brand damage from cultural missteps 👉 It's not just about speaking Japanese or having a big budget. 👉 It's about winning hearts and minds in a market where domestic brands often beat foreign brands 10 to 1. 👉 Understanding and addressing this loyalty is key to crafting effective entry strategies. 👉 Success in Japan often means becoming "indistinguishable from a Japanese brand." 🤔 Does your brand strategy account for strong domestic loyalties? 📚 Learn more about cracking the Japanese market in our blog post: "Mastering Brand Strategy: Brand Loyalty in Japan - Myth or Reality?" 👉 https://lnkd.in/gwzHj4-P Sign up for ulpa's free UZU Monthly Review: 👉 https://lnkd.in/gRTXjSNJ If you found this insightful, we'd love ❤️ if you shared it with your network! ✨🔗 #JapanMarketEntry #BrandingChallenges #ConsumerLoyalty #ForeignBrands #JapaneseMarket #MarketStrategy #BusinessInJapan #ScalingInJapan #CulturalAdaptation #BrandTrust #LocalizationStrategy #MarketInsights #GlobalBusiness #JapanBusiness #EntryStrategy #ulpa

It is important to declare to the world that we haven't been practicing the simple advice of "resting properly when you catch a cold." - Retail Analyst, Hiroyuki Watanabe. 72% of Japanese people want to take time off for work, chores, or school when they catch a cold, but 1 in 3 can't. One positive change the pandemic has brought to Japanese society is people feel more comfortable asking for a day off when they are sick. Ads that reflect the times are powerful. We love how this copy perfectly grasps the gradual yet positive change in the working culture in Japan! #COVUE #Japan #MarketinginJapan #BreakingNorms #ContentMarketing

The defining factor that has made Obruza Creative Production successful for 10 years is our dedication to fostering an international mindset while appreciating Japan's cultural specificities. Striking that balance is often challenging, but I can share Obruza's experience in getting there.  🇯🇵 We comply with and adhere to Japanese culture in client relations. ↳ Many see the language barrier as the main issue. This assumption is sensible because an overwhelming share of the Japanese workforce only speaks one language. I realized the language barrier is only the first phase of building a successful business in Japan. 🌏 The next more significant and quality-defining one is adapting to a high-context culture that is intuitive only to people with local understanding.  ↳ Our relationships with our clients may be Japanese, but the value we provide must be international. Being on the path to and from Japan, Obruza nurtures a cosmopolitan mindset to remain valuable to our clients and partners. As a result, our work culture attracts our diverse, bilingual team, which consists of people who want to live in Japan and work in an international environment. We provide a rare opportunity for them to do so while valuing their diverse, complementary, and invaluable perspectives in delivering the outstanding quality of work we are known for in Japan and internationally. — I was fortunate to partner with Yuko Watanabe and build Obruza together. Yuko is a rare bilingual industry expert who belongs to the few percent of the working population who, besides speaking English, can handle the nuances of international business in a foreign language. Yuko and I believe that Obruza's key characteristic is our "consulate of the world" culture, a vision of a home away from home to us and to people we call friends, work partners, and dear associates. 

In recent years, the Japanese market has become a preferred destination for many global companies. But how do you plan to enter this market most effectively? Business Plan for Entering the Japanese Market: 1. In-Depth Market Research - Understanding the competition and the needs and preferences of local customers. 2. Tailored Entry Strategy - Developing a precise and strategic plan for market entry. 3. Product and Service Adaptation - Customizing our products and services to meet the expectations and demands of the Japanese market. 4. Targeted Marketing- Creating culturally tailored marketing campaigns for the Japanese audience. 5. Building Local Relationships - Establishing business partnerships and relationships with local partners in Japan. Understanding Japanese culture and language is key to success. Persistence in learning and adapting to local nuances is an integral part of the process. And most importantly, patience, perseverance, and optimism are crucial. #EnteringTheJapaneseMarket #BusinessInJapan #Marketing #BusinessOpportunities #GlobalMarket

🌏🇯🇵 This month, za:media is proud to launch our 'Cultural Spotlight' series, beginning with an in-depth look at Japanese culture. As a leader in both technological innovation and rich cultural heritage, Japan presents unique opportunities and challenges in the realm of international marketing. Understanding the complexities of Japanese culture is crucial for marketers aiming to engage this significant market. The meticulous attention to detail found in traditional practices, such as the tea ceremony, can provide profound insights into the Japanese consumer's expectation for quality and service. Simultaneously, Japan's rapid adoption of cutting-edge technology illustrates a dynamic consumer base that is continually evolving. Throughout this series, we will explore strategic approaches to engage the Japanese market by integrating cultural insights that respect tradition while embracing modernity. We aim to demonstrate how a deep understanding of cultural factors is key to developing effective marketing strategies that resonate across diverse markets. 🔗 Follow us to gain expert insights as we decode the subtleties of Japanese culture and their implications for global marketing strategies. #JapaneseCulture #GlobalMarketing #BusinessStrategy #CulturalIntelligence #EthnicMarketing

Why do some companies stand the test of time? Japan is home to some of the world's most enduring companies, many of which have lasted for hundreds, or even a thousand years. Kongō Gumi, the world's oldest company, was said to have been founded in 578 A.D. in Osaka. We observed that organizations that stand the test of time have a characteristic in common - Fueki Ryuko (不易流行). This is a concept created by Haiku poet Matsuo Basho, which can be translated into "seeking balance between unchanging and ever-changing values." When companies have an unwavering philosophy or purpose, they can use it to guide them forward when they face hard times, or evolve with conviction as the market changes. Because their core remains constant, they are trusted and beloved by both customers and society, allowing them to flourish for a long, long time. #branding #longevity #purpose

🇯🇵 Reflecting on my recent trip to Japan, I'm overwhelmed by the invaluable lessons I've learned from its rich culture and remarkable people. ⛩️🗼🎎 Here are some takeaways that have truly resonated with me: 1️⃣ Gratitude is key - No matter the challenges, it's essential to always appreciate the blessings in our lives. 2️⃣ Empathy matters - The Japanese culture fosters a deep sense of empathy, urging us to consider how our actions impact others. 3️⃣ Prioritize health - From wholesome eating habits to embracing an active lifestyle, prioritizing health is ingrained in Japanese culture. They choose to walk wherever they can. 4️⃣ Politeness and tact - The Japanese exemplify the importance of mindful communication, ensuring even tough conversations are handled with grace. 5️⃣ User-centric approach - Japanese designs and products prioritize the needs of users, showcasing a commitment to customer satisfaction. 6️⃣ Dress for success - With an impeccable sense of style, the Japanese emphasize the importance of presenting oneself professionally. 7️⃣ Respect for time - Punctuality is valued, with individuals often arriving early and cherishing the importance of time management. 8️⃣ Power of teamwork - Despite facing adversity, such as natural disasters, Japan's resilience shines through teamwork, dedication, and perseverance. 9️⃣ Pursuit of perfection - Japanese dedication to excellence is evident in their meticulous approach to every task, ensuring reliability and professionalism. 🔟 Environmental stewardship - With a focus on sustainability and reducing carbon footprint, Japan leads by example in preserving our planet for future generations by recycling and reusing. My time in Japan has been nothing short of enlightening, and I'm grateful for the insights gained. I hope to embrace these lessons to strive for personal and professional growth. What are the things your like about Japan and it's culture? let me know in the comments section🎌 #Japan #Culture #Learning #Gratitude #professionaldevelopment #Japanese #Nihon

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02Q42hS0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation