Tom Boston’s Post

Intent data alone won’t close deals, but when combined with actionable buying signals, you can stand out from the competition and engage with prospects in more meaningful ways. 📊 On October 9th at 12:00 p.m. CT, we’ll be hosting a virtual roundtable for GTM leaders to dive into "Cracking the Code: Turning Intent Data into Go-to-Market Success." In this session, Steven Bryerton, SVP of Sales at ZoomInfo, and Lauren McHugh, Director of Product Marketing at ZoomInfo, will discuss how to: • Align your GTM motions to orchestrate and automate intent-driven plays • Engage prospects more effectively to shorten the buying cycle • Identify new markets for expansion with intent-driven strategies Register here: https://hubs.ly/Q02Scvbm0 #GTM #SalesStrategy #IntentData #MarketingAlignment #Marketing #B2BSales #DataDriven #SINC

Our team is busy dropping knowledge at Pavilion's GTM Summit, and we're hearing a lot about 2025 GTM planning - so let's address it! (H/t to Nadine Meyer who inspired this post) ⚡ As execs plan for next year’s Go-to-Market strategy, one key ingredient to focus on is #RevOps. The truth? Leaders must make sure there's alignment across all departments to drive growth. And accurate data is a must. Here's how RevPartners can elevate your approach: 1️⃣ We can integrate your sales, marketing, and CS departments, making sure your strategy is built *without* silos. 2️⃣ We can set up your HubSpot to give you a real-time view into the customer lifecycle. 3️⃣ We can refocus your strategy on retention and expansion via clear data about your customers. In 2025, your revenue model can't just rely on new business. 4️⃣ We can automate deal handoffs, customer renewals, and cross-departmental communication to reduce manual errors and drive efficiency. TL;DR? Embed #RevOps into your GTM strategy to optimize for growth in 2025! 💡 PS if you're in Austin with Pavilion this week, make sure to stop by the RevPartners booth!

One of the toughest challenges go to market teams have is unifying their insights and processes. I'm looking forward to exploring this topic and how much sales teams are missing by not taking advantage of the amazing signals available to them. https://lnkd.in/gvXjJch3 Terminus. #reveops #salesops #revtech #salestech

Ready to scale your software venture? 🚀💼💡 Discover key strategies for market expansion and user acquisition to take your business to the next level. From targeted marketing to strategic partnerships, unlock the potential for growth and success. #ScalingStrategies #MarketExpansion #UserAcquisition #SoftwareGrowth

How and where are your customers buying? This question was at the forefront of a discussion at the Marketer’s Unconference in San Francisco, where marketers explored ways to unlock margin expansion alongside revenue within partner ecosystems. You don’t have to do what has always been done—think of partnerships like any other GTM movement. Thank you to our fantastic panelists Greg Portnoy, Amelia Hadfield, Shishir Garg and Abhishek Bhattacharya for sharing their insights! #gtm #b2bmarketing #ecosystem #community #Networking

Scaling your GTM Efforts Through Sales - Templates for Success 🚀 Unlock the secrets to effective sales team scaling. Sharing this formula created by GTM Partners. In today's competitive market, businesses face a common challenge: optimizing their sales organizations to drive growth and revenue. Yet, many struggle to navigate the complexities of hiring the right salespeople and aligning their strategies with market demands. This critical gap often leads to missed opportunities, stunted growth, and underperformance. Check out the actionable insights and practical frameworks to strategically hire sales professionals who align with your audience, product offerings, pricing structures, and go-to-market motions. 🌟📈 Learn more in #GTMondays, and subscribe for weekly GTM insights, research, and data. Sangram Vajre Sarah Allen-Short

🚀 Facing market challenges head-on? Explore innovative GTM models to supercharge demand generation! 💡 Dive into our Outlook 2024 chapter to uncover the power of integrating RevOps for substantial revenue growth: 📈 Discover how RevOps can streamline your operations, align sales and marketing efforts, and fuel demand generation strategies. 🔍 Gain insights into overcoming market obstacles and driving success in today's dynamic landscape. Ready to revolutionize your approach to revenue generation? Let's embark on this journey together! 💪✨ https://hubs.ly/Q02v8S850 #RevenueGrowth #DemandGeneration #RevOps #GTMModels #MarketChallenges #Outlook2024

Demand generation has changed more in the last five years than it did in the previous 50. Today, it takes an even bigger step forward...And we got to celebrate this milestone with our loved (S/O to mom for joining me this time!) You see, the prevailing GTM approach is straightforward: Marketing creates MQLs, Sales closes deals. But this binary approach neglects a fundamental truth: without a dedicated strategy to convert interest into actionable demand, opportunities are either squandered or missed entirely. This blindspot causes pipeline leak, yet remains ignored or vastly underserved within most B2B organizations. Until now. At Chili Piper, we're redefining the very essence of how revenue teams collaborate, turning overlooked moments into milestones of engagement on the way to becoming customers. Today, we're excited to introduce the Demand Conversion Platform, the first unified platform that gives you everything you need to create, convert, and close qualified revenue. Huge thank you to the Engineering & Product team for making this happen! Learn more at https://lnkd.in/d4nTpYFQ #marketing #sales #demandgeneration #demandconversion

How Marketing Can Help Sales Close More Deals: If you’re a marketing pro focused on demand generation, your job is to bring in qualified leads for the sales team. But your impact doesn't have to stop there. You can help sales reps be more successful and drive more revenue by working closely with them through the deal-closing process. Here are the best ways you can enable and help the sales team convert more leads into customers: 👉 https://lnkd.in/eas3tnxA #marketing

To claim your seat at the revenue table, marketers need to "move from being obsessed with the top of funnel to finding revenue opportunities at any point of the customer lifecycle," said Alex Poulos, CMO at Crossbeam. In 2024 GTM teams are going to need to be completely aligned on how they identify, engage, win, retain, and expand your ideal buyers. Go to https://lnkd.in/gHXVGVik to get advice from CMOs, CEOs, and marketing leaders for getting a seat at the revenue table.