Tom Brown’s Post

🔎 Motorsport has not always been viewed as the most inclusive of sectors, but what initiatives are being put in place to change this? ➕ More than Equal ➕ Racing Pride ➕ Driven By Us ➕ FIA Girls on Track ➕ Mission 44 ➕ Women in Motorsports North America ➕ Females in Motorsport ➕ Global Karting League:UK This DE&I guide is designed to collate these purpose-led organisations into one easy-to-access resource. Far from the finished list, it will be updated and expand over time to include the various programmes and causes driving positive change in our industry. #motorsport #diversity #equity #inclusion https://lnkd.in/eirspAv2

Why should boys have all the fun? Charlotte Tilbury has shattered barriers by becoming the first female-founded beauty brand to sponsor the F1 ACADEMY, marking a major step towards diversity and empowerment in Formula 1. This collaboration goes beyond sports sponsorship, setting a precedent for women-associated companies to venture into traditionally male-dominated industries. It's a testament to a broader shift in the sports industry's dynamics. The impact extends beyond the racing track, inspiring a new generation of young women and girls to pursue careers in motorsports. Despite challenges and skepticism, this partnership challenges stereotypes, inspires the next generation, and paves the way for increased diversity and representation in Formula 1. Here's to breaking barriers, empowering women, and driving positive change in the world of motorsports. Is this a pioneering move that challenges the status quo or the catalyst that will redefine the future of diversity in Formula 1? #CharlotteTilbury #F1ACADEMY #DiversityinSports #WomenInMotorsports #Sponsorships #businesspartnerships

The motorsport industry still has a lot of work to do before it can be considered truly representative with equal opportunities for all. Fortunately, there are numerous organisations and initiatives that are working to increase diversity, equity and inclusion across the industry, both on and off track. In the below guide, we bring together eight of these and detail their purpose, mission and how they are affecting change with the work they are doing. 🏁 More than Equal 🏁 Racing Pride 🏁 Driven By Us 🏁 FIA Girls On Track 🏁 Mission 44 🏁 Women in Motorsports North America 🏁 Females in Motorsport 🏁 Global Karting League:UK The work of these eight featured organisations spans everything from growing female participation and performance in motorsport, to providing equal opportunities for youngsters from underprivileged backgrounds who want to pursue a career in the industry. This DE&I guide is designed to collate purpose-led organisations into one easy-to-access resource. Far from the finished list, it will be updated and expanded over time to include the various programmes driving positive change in our industry. You can check out the initial eight organisations in the first edition of the guide below 👇 #motorsport #diversity #equity #inclusion #sportsbiz https://lnkd.in/envfr9tV

Following on from our recent post about the amazing impact of the FIA Girls on Track UK program, I wanted to share some more insights into the current state of women in motorsport. While it’s inspiring to see over 10,000 young girls being introduced to the possibilities within motorsport, there’s still a long road ahead. Did you know that no female driver has competed in Formula 1 since 1992? And currently, women make up only 5% of engineers in F1 teams. Programs like Girls on Track UK are vital for changing this landscape, empowering young girls to pursue careers in racing – not just as drivers, but as engineers, strategists, and innovators. It’s efforts like these that will help close the gender gap and ensure the future of motorsport is more inclusive. At Not Just Girls, I’m excited to continue championing initiatives like these and seeing more women take their rightful place in the motorsport world! #WomenInSTEAM #MotorsportDiversity #GirlsOnTrack #WomenInMotorsport #NotJustGirls

Lessons from Formula 1 with Paolo Aversa 🏎 In today's blog post, Paolo explores how F1 is addressing its historical gender gap, supporting female drivers and staff, and paving the way for greater inclusivity🌟 As a globally acclaimed expert in the business of Formula 1 and a Professor of Strategy at King’s College London, Paolo offers unique insights from the fastest, most competitive settings on earth. Check out the full blog to learn how F1 is driving change and discover Paolo's powerful insights🚀 #Formula1 #WomenInMotorsport #GenderEquality #DiversityAndInclusion #PaoloAversa #apseakers

🏁 Empowering Women in Motorsport: The Revolutionary F1 Academy & Charlotte Tilbury Beauty Partnership 🌟 🎉 Exciting News Alert! 🎉 A groundbreaking step forward in the world of motorsport: the newly unveiled partnership between the F1 Academy and Charlotte Tilbury Beauty This collaboration marks another stride towards recognizing and harnessing the full potential of both motorsport and its female audience. 🚗💨💄 👩🔧🏎️ The fusion of high-speed racing and high-end beauty signifies more than just a partnership; it's a symbol of empowerment, innovation, and the breaking of traditional barriers. By joining forces, F1 Academy and Charlotte Tilbury are not only celebrating female strength and determination but also spotlighting the essential role of women in the fast-paced world of Formula 1. 🔜 Next Stop... Mainstream F1! Let's gear up to witness an incredible journey of acceleration and elegance, driving towards a future where the racetrack meets the runway. This alliance is not just a leap for the F1 Academy and Charlotte Tilbury; it's a giant leap for the recognition of women in sports and beyond. #F1Academy #CharlotteTilbury #womeninmotorsport #empowerment #innovation #breakingbarriers #futureisfemale

Formula 1 is one of the sports where women can physically and equally challenge men. Yet, there hasn't been a female driver since 1992. The organization "More Than Equal" hopes to change that with a variety of different approaches, including more media supporting equality, cultivating female drivers from an early age, and creating female racing role models. Read about this important effort in diversifying the Formula 1 community below https://lnkd.in/g-UzRj-9

I hope it's okay to say this, and it's taken as intended... 😬 ...this moment of progress, while absolutely worth celebrating, also prompts a reflective question: "𝗪𝗵𝗮𝘁 𝘁𝗼𝗼𝗸 𝘀𝗼 𝗹𝗼𝗻𝗴?" The recent surge in brand investment within women's sports, including partnerships between female-focused brands and sports entities, marks a significant and long-awaited stride toward gender equality in the sports industry. ⚖️ Initiatives like the F1 Academy's collaboration with Charlotte Tilbury Beauty, Nike and Dove's "Body Confident Sport" program, Clinique's #GameFace campaign with Holly Aitchison shine a light on the evolving landscape where women's sports are finally receiving the recognition and support they deserve. Additionally, landmark deals such as Barclays' backing of the Women’s Super League, the WNBA (Women's National Basketball Association)'s historic capital raise, Heineken’s UEFA Women’s League sponsorship, and the response of brands like Adidas and Nike to the Women's World Cup's popularity demonstrate the growing commercial appeal and influence of women's sports 𝗕𝘂𝘁 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘀𝗲 𝗳𝗼𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝘄𝗼𝗺𝗲𝗻'𝘀 𝘀𝗽𝗼𝗿𝘁𝘀 𝗵𝗮𝘀 𝗹𝗼𝗻𝗴 𝗯𝗲𝗲𝗻 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴, 𝗻𝗼𝘁 𝗺𝗲𝗿𝗲𝗹𝘆 𝗳𝗿𝗼𝗺 𝗮 𝗴𝗲𝗻𝗱𝗲𝗿 𝗽𝗮𝗿𝗶𝘁𝘆 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗯𝘂𝘁 𝗮𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗵𝘆𝗽𝗲𝗿-𝗹𝗼𝗰𝗮𝗹, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗵𝘂𝗻𝗴𝗿𝘆, 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗻𝗮𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗮𝗻𝗱 𝗮𝗯𝗼𝘃𝗲-𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝘁𝗲𝗮𝗺𝘀 𝗮𝗻𝗱 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀. It's a reminder that the recent enthusiasm for women's sports, while positive, is overdue recognition of its inherent value as a powerful platform for engagement, community building, and brand loyalty. This isn't just a triumph but a call to action for continuous support and investment, recognising the potential that was always there, waiting to be acknowledged. 👊 https://lnkd.in/eh6GPThs #sport #marketing #brand #partnerships #brandidentity #brandpurpose #sponsorship #sportsmarketing #athlete #athletemarketing #smallbusinessmarketing #startups 

Supporting Women in Formula: A Call to Action for Brands Charlotte Tilbury’s incredible support for women in motorsport has truly set a new standard for how brands can empower and elevate female talent in traditionally male-dominated industries. By standing behind women in formula, Charlotte Tilbury has not only amplified their voices but also provided a platform for them to excel on the global stage. This is the type of game-changing influence that opens doors and breaks barriers, and we need more brands to follow suit. Right now, Joanne Ciconte, an inspiring young Australian-Italian driver, stands on the brink of making history. With the same kind of brand support, Joanne could become Australia’s first female Formula 1 driver. The path is there—she just needs the backing. This is an open invitation for brands that are passionate about diversity, inclusion, and empowering women to get involved. Your support could be the catalyst that helps Joanne make her mark in motorsport and pave the way for future generations. Let’s work together to drive this change forward. #WomenInMotorsport #EmpowerWomen #DiversityInSports #BreakingBarriers Joanne Ciconte

There is game-changing momentum in sports investment 🌟 The recent surge in brand investment not only marks a historic step towards gender equality but also underscores a compelling business strategy that’s been overlooked for far too long. The potential has always been there—it’s time we all recognize and harness it fully beyond tokenism and brand optics. It makes good business sense 💡