Tom Deacon’s Post

98% of hotels and restaurants do not do this! And it is what makes the 2% stand above everyone else. Something that's the difference between success or mediocrity. Think of the number of hospitality businesses out there. All fighting for the attention of their target guests. But it's the 2% that consistently stand out again and again. So, what is that difference? Their people are 100% certain about the mission and purpose of the business. Each team member knows how they fit into that big picture. That allows them to adapt their work and decision-making. Which ultimately enhances the guest experience. That's what keeps people coming back. What are you doing to align your people with your purpose? Let me know below! #hotels #restaurants #purpose #foodandbeverage

Beyond 'Welcome': Elevating Hospitality Through the Power of Personalization In the ever-evolving landscape of hospitality, where competition is fierce and guest expectations are high, personalization has emerged as the ultimate differentiator. It is the secret sauce that transforms a standard stay into an extraordinary experience, leaving guests feeling valued, understood, and eager to return. But what does personalization truly mean in the context of hospitality? It is not merely about remembering names or offering a welcome drink. It is about crafting a guest journey that feels uniquely tailored to each individual, anticipating their needs, exceeding their expectations, and leaving a lasting impression. Here is how to turn personalization from a buzzword into a powerful strategy: Know Your Guests: Dive deep into their preferences, past stays, and any feedback they have provided. Leverage technology to collect and analyze this data, but do not forget the human touch. Train your staff to engage in meaningful conversations with guests, gleaning valuable insights that cannot be found in a database. Pre-Arrival Magic: This is a major step in creating true guest personalization that is rarely done at hotels. Start personalizing before your guests even step foot in your hotel. Send them a pre-arrival email with tailored recommendations for local attractions, dining options, or activities based on their interests. Offer them the option to customize their stay, from room amenities to dining preferences. Personalized Touchpoints: Throughout their stay, surprise and delight your guests with thoughtful gestures that speak to their individuality. This could be a handwritten note from the manager, a special treat delivered to their room, or a personalized itinerary based on their interests. Beyond the Stay: Personalization does not end at checkout. Send a post-stay email thanking them for their visit, offering a special discount for their next stay, or asking for feedback. Use this opportunity to gather insights and learn how you can personalize their future experiences even further. Remember, personalization is not a one-size-fits-all approach. It is about understanding what makes each guest unique and tailoring your service accordingly. By investing in personalization, you are not just creating happy guests; you are building brand advocates who will sing your praises and return time and again. In the age of personalization, hospitality is more than just a service; it is an art form. Master it, and you will unlock a world of possibilities for your business. #hospitality #personalization #guestexperience #hotelierlife #hotelmarketing #customerengagement

Hyper-personalization in the hospitality industry means making every aspect of a guest's experience uniquely tailored to their preferences, using technology to customize everything from the check-in process to the room environment and dining options. It's all about giving guests control over their stay, ensuring that every element, no matter how small, is aligned with what they want. The benefits of this approach extend beyond guest satisfaction to also include more efficient pricing strategies for the hotel, increased spending by guests who feel valued and understood, and the development of loyalty programs that truly resonate with guests' wants. This strategy turns a stay at a hotel from a standard transaction into a deeply personal experience, where guests feel seen and appreciated, encouraging not just repeat business but also creating ambassadors for the brand who are eager to share their exceptional experiences with others. https://lnkd.in/gmrdHCyn

10 Hospitality Trends for 2024 from EHL Insights Best-selling author, Will Guidara, claims "We are entering into a hospitality economy" - suggesting that what underpins the essence of hospitality, (service excellence, human interaction, personalization and the co-creation of memorable experiences), is actually what many sectors of industry are desperately in need of today. #foodservice #hospitality #foodindustry #foodbusiness #foodanddrinkproducers #focusfmcl

Here's how we can grow in Tripadvisor! 👇 1. Embrace Guest Feedback: Make it a habit to actively solicit reviews. Train staff to politely ask departing guests to share their experience on Tripadvisor. 2. Respond to Every Review: Show guests you care! Respond to all reviews, thanking positive feedback and addressing concerns raised in negative ones. Be professional, apologize for shortcomings, and outline what's being done to improve. 3. Become a Local Gem: it's a crazy part! Partner with local businesses for exclusive guest discounts on restaurants, tours, or activities. Highlight these partnerships on Tripadvisor and showcase the unique experiences guests can have near your hotel. 4. Go Beyond the Basics: Anticipate guest needs. Offer local welcome gifts (think artisan chocolates or locally roasted coffee) instead of generic amenities. Personalize the touch by leaving a handwritten note in the room. However it's taught to write hand writing note for big hotel. But we can write a certain amount of hand writing note for guest whoever is first time visiting our hotel we can provide it in TURN DOWN service. 5. Staff Up for Excellence: Train your staff to make some exceptional service. Train them to be attentive, knowledgeable, and proactive in addressing guest needs. Encourage them to go the extra mile for a memorable experience with hotel. 6. Seasonality Matters: Update your Tripadvisor profile seasonally. Highlight seasonal offerings like poolside cocktails in summer or cozy fireplaces in winter. Showcase festive decorations and themed events to attract guests year-round. 7. Final and most important part: Every employee should be a target or whoever make most review in a month hotel can provide a gift voucher, dinner or anything else to the employee. I believe those will work to grow in Tripadvisor and your hotel business Thanks for reading. copyright: Kibriya Hasan Rifat #tripadvisor #growintripadvisor #hotel #hotelmanagement

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗚𝘂𝗲𝘀𝘁 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗦𝗮𝘂𝗰𝗲 𝘁𝗼 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 In the hospitality world, guest satisfaction is *everything* ✨. I’ve learned firsthand that the secret to happy guests isn't just a comfy bed or a 5-star meal—it’s about crafting an *experience*. It’s the small details: a warm smile at check-in, personalized recommendations, and quick problem-solving when things go wrong. Here’s my take: Invest in **genuine human connection**. When you make guests feel seen, heard, and valued, you’ve already won. What’s your secret to guest satisfaction? Let’s swap tips in the comments👇 #HospitalitySuccess #GuestSatisfaction #CustomerExperience #TravelIndustry #ServiceExcellence

Here are 4 metrics that helped us double a hotel restaurants revenue (Compared to the same period last year.) 1/ Utilisation Rate Why: This shows how many times your restaurant has been 100% occupied - it's a great benchmark for the team to work towards. 2/ Revenue By Booking Source Why: See where your guests are coming from and look at ways you can grow further. Look at the ones that aren't working and test new ideas. 3/ Average Check Per Employee Why: See who are your best sales people and have them on the shifts that count! 4/ Revenue By Meal Period Vs Last 13 Weeks Why: Look at the meal periods growing the quickest and double down on them. Metrics alone don't guarantee success But they do enable your team to be more strategic in their decisions Because the days of total revenue and average check are over You just have to embrace a different mindset And think differently! PS. What metrics are you using to grow your business (and you don't have to work in ops to join in!) #innovation #thinkdifferently2024 #hospitality #hotels

Here are 4 metrics that helped us double a hotel restaurants revenue (Compared to the same period last year.) 1/ Utilisation Rate Why: This shows how many times your restaurant has been 100% occupied - it's a great benchmark for the team to work towards. 2/ Revenue By Booking Source Why: See where your guests are coming from and look at ways you can grow further. Look at the ones that aren't working and test new ideas. 3/ Average Check Per Employee Why: See who are your best sales people and have them on the shifts that count! 4/ Revenue By Meal Period Vs Last 13 Weeks Why: Look at the meal periods growing the quickest and double down on them. Metrics alone don't guarantee success But they do enable your team to be more strategic in their decisions Because the days of total revenue and average check are over You just have to embrace a different mindset And think differently! PS. What metrics are you using to grow your business (and you don't have to work in ops to join in!) #innovation #thinkdifferently2024 #hospitality #hotels

🌟 Make every stay unforgettable with personalized upselling 🌟 Imagine your guests walking through your doors, tired from their journey but excited for what’s ahead. With a few thoughtful touches and personalized offers, you can turn their stay into something truly memorable. By giving guests more control over their experience, you can provide the right offers to the right guests, at the right time. Digital sales allow for low-pressure, high-personalization experiences that enhance guest satisfaction and drive revenue. Based on our expertise, here are a few ideas from our Hospitality expert, Tony, at Chicostay. ⏰ Early Check-In/Late Check-Out Travel schedules can be unpredictable. Offering your guests the flexibility to check in early or extend their stay allows them to tailor their experience to their needs, making their visit more convenient and relaxed. 🏨 Room Upgrades Offer your guests the opportunity to upgrade to a room with a beautiful view or additional space. These personalized options can elevate their stay, creating a more special and luxurious experience. 🍾 In-Room Amenities It's the little extras that often make the biggest impact. Surprise your guests with a bottle of Cava, delicious chocolates, or fresh fruit in their room, adding a personalized touch to their experience. Want to talk more about what we can do to help automate your upselling? Contact us on https://lnkd.in/dsaytGXC to find out how we can help you. #digitalhospitality #sustainabletravel #hotelupselling #guestsatisfaction #techInnovation

🏨 As hospitality professionals, we recognize that each guest brings their own set of preferences, needs, and expectations. That's why personalization isn't just a buzzword—it's the very foundation of extraordinary guest experiences. 🤝 From that initial online interaction to the heartfelt farewell, personalization imbues every step of the guest journey with sincerity and warmth. It's about going above and beyond to customize amenities, predict needs, and craft unforgettable moments that linger in their memories. 🤔 Curious about how to master this ever-evolving trend? Check as we delve into the secrets of fostering personalization in hospitality and discover how it can elevate your guest experience to new heights! ✨ #TailoredExperiences #ElevatedGuestJourney #Personalization