Tom Day’s Post

Join us tomorrow at 2 p.m. EST as we kick off the year with our #freewebinar, "What’s Ahead in 2024: Unveiling the Power of Diverse America"! This complimentary offering is a deep dive into the latest diverse consumer trends, cutting-edge strategies, and invaluable insights across industries that will shape your approach to winning diverse America in the coming year and beyond. With a keen focus on innovation and adaptation, you’ll get perspectives across 2024 that promise to redefine impactful diverse consumer marketing. During this session, we will cover: 1. Emerging Trends: Exploring the top trends from 2023 that will continue to impact the marketing landscape in 2024 as brand look to engage diverse consumers. 2. Insightful Analyses: Presenting the 2024 approach to delivering on data-driven insights and analyses that drive results for brands. 3. Innovative Approaches: Spotlighting the innovations we will use to help brands stay ahead in a rapidly evolving environment. We hope you join us for enlightening and inspiring kick off to the year! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

Navigate 2024's challenging marketing landscape with authenticity and substance. Our latest Perspectives piece dives into opportunities for brands and marketers to build trust with skeptical consumers. Click the link below to discover how mindful consumption and meaningful connections will redefine consumer interactions in the year ahead! 💡✨

🚀 Stay Ahead by Adapting to Changing Consumer Behaviors! 🌟 From digital transformation to sustainability, discover strategies that resonate with evolving consumer preferences 📊 Read the full article for insights: https://lnkd.in/dgcUMyB6 📖 #bluedotagency #creativeperformance #digitalmarketing

Brands are no longer just reacting to generational trends—they’re driving them. What caught my eye in the latest #4SiGHT Consumer Trends Report is the shift in preferences across generations. How are your favorite brands addressing these trends? #consumerinsights #multigenerationalmarketing #marketingtrends #customerexperience #brandstrategy #consumerbehavior #diverseaudiences #Futureofmarketing #uae #gcc

Is your market research keeping up with the times? 🕵️♂️ If you're still fixated on brand-centric approaches rather than understanding your consumers deeply, it might be time for a rethink. Our Founder + CEO Rebecca Brooks writes for Forbes, highlighting the evolving consumer landscape, where personal needs and contextual factors outweigh brand loyalty. It's crucial to adapt our insights methods accordingly. Learn more: https://lnkd.in/grSpyjMn #mrx #marketresearch #insights #womeninresearch #brandstrategy #consumerbehavior

Science-backed Claims that are Winning Consumer Trust: A Must-Read Report for Business Leaders! Discover how research-backed product claims influence brand loyalty. Our report reveals: 🔍 Consumer Insights: What drives trust and purchasing decisions. 📊 Demographic Insights: How gender and generation affect perception. 💡 Key Takeaways: Strategies for building trust and excelling in clinical trials. This report is essential for: 👨💼 CEOs/Founders: Understand your core audience to grow your business. 📈 Marketers: Gain insights to optimize your campaigns. 🔬 Researchers: Align product development with consumer demand. 📩 Get our exclusive report straight to your inbox and and take the first step toward driving greater brand loyalty! Here’s the link: https://lnkd.in/g__VhTzQ

"Community👨👩👦👦 and connection🫶 at scale are essential to 2024, and consumers believe that technology📱 helps bring people together. With most consumers looking for surprise😲, mystery🧐, awe🥹, and wonder🤔 in their lives, new experiences that engage a wide spectrum of emotions are in demand." Emma Chiu and Marie Stafford, Co-Authors and Global Intelligence Directors at VML. This insight comes from VML's latest report📄, 'The Future 100: 2024'. The report highlights a trend called 'The Great Deceleration,' where people are intentionally slowing down their lives and embracing mindfulness🧘♀️. It also reveals 100 micro trends spanning culture🀄, creativity🖌️ and connection in 2024. We look at the top six for brands to make note. Read Here: https://lnkd.in/gjgJNCYi #commercialcreativity #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing #vml #vmlfuture100 #2024trends

New year, new trends! Expectations of consumers from brands are becoming more defined, and the strategies in which brands get core messaging to them will see changes as well. Learn how our team can set your business for success this year: https://ow.ly/M0pf50Qo8x9 #marketingtrends #brandstrategy #marketingagency

Explore our latest trends report. Brands today are not merely responding to generational and cultural differences; they are actively shaping their offerings to meet the diverse and evolving needs of the market. Understanding how demographical behaviors influence marketing strategies is crucial for success. Let’s explore how brands are proactively adapting to different consumer groups and why understanding these differences is crucial for building future strategies Download the full report: https://lnkd.in/dZWr4m4J #ConsumerInsights #MultigenerationalMarketing #MarketingTrends #CustomerExperience #BrandStrategy #ConsumerBehavior #DiverseAudiences #FutureOfMarketing

Our research has found that while almost three quarters of people express concern about sustainability, it's very rarely the main priority when making purchasing decisions. This kind of disconnect can lead brands to invest untold time and money targeting audiences with a message that will ultimately have minimal impact. Our latest whitepaper explores how retailers can get a deeper understanding of their audiences to identify what truly motivates them - and ensure that your brand strategy and media investment drives results. Link in the comments to download yours.